The Color Psychology of Green
Gronhaug, Kjell, Olav Kvitastein, and Sigmund Gronmo (1991), “Factors Moderating Advertising Effectiveness as Reflected in 333 Tested Advertisements,” Journal of Advertising Research, 31 (5), 42-50. Gundlach, Carol and Constance Macoubrey (1931), “The Effect of Color on Apparent Size,” American Journal of Psychology, 43, 109-11. ................
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