Computer Applications Final Culminating Project



Marketing Plan for Invention – Due -------

You are going to invent a product that solves a problem. Your product should be something that you can easily explain to an audience in less than 30 seconds so that your audience understands what it is, how it works and what problem it solves. The product should not exist today and shouldn’t be a copycat of an existing product. Please be creative.

You will complete a 450-600 word marketing plan that will communicate the following:

• The name and description of your product

• The target market for your product.

• A detailed marketing strategy (4Ps) for your product using marketing terms related to product, place, price and promotion decisions for the product.

• The motives (rational or emotional) that you’ll be looking to tap into – and explain them within your plan.

You will also include a diagram of the product that clearly explains how it would look and/or function.

The assignment will be passed in at the beginning of class on ____.

Your name and word count should be typed in the header section of the document.

| |Unacceptable |Needs Improvement |Proficient |Exemplary |

|Read |Unable to read the |Reads assignment sheet, follows |Reads assignment sheet, follows |Reads assignment sheet, follows directions|

|purposefull|assignment sheet |directions and completes assignment|directions and completes assignment |and completes assignment while asking no |

|y |independently to be able |while asking many questions that |while asking few questions that would |questions - that would have been answered |

| |to understand how to |would have been answered by reading|have been answered by reading the |by reading the assignment sheet. Final |

| |complete the assignment. |the assignment sheet. Weak content |assignment sheet Final product |product demonstrates all work has been |

| |Content is unacceptable. |within the assignment, Final |demonstrates most work has been |proofread. |

| |Final product demonstrates|product demonstrates little work |proofread. | |

| |no work has been |has been proofread. | | |

| |proofread. | | | |

| |0 |70 | | |

| | | |85 |100 |

|Write |Writing is disorganized. |Writing could be more clear and |Clear and organized writing. Few |Clear and organized writing. No grammar, |

|effectively|Grammar, spelling, |organized. Many grammar, spelling, |grammar, spelling, punctuation or |spelling, punctuation or capitalization |

| |punctuation or |punctuation or capitalization |capitalization errors. Demonstrates |errors. Demonstrates extremely careful |

| |capitalization errors are |errors. Needs to improve editing |acceptable editing. Demonstrates good |editing. Demonstrates excellent word |

| |unacceptable. Did not |skills. Word selection, word choice|word selection, varied word choice and|selection, varied word choice and varied |

| |proofread. |and sentence structure could be |varied sentence structure. |sentence structure. |

| | |improved. | | |

| |0 |70 |85 |100 |

|Communicate|Weak effort. Poor |The communication of ideas and |The communication of ideas and |The communication of ideas and information|

|effectively|communication of ideas to |information within the assignment |information within the assignment are |within the assignment are creative and |

| |audience. Content is very |are not creative and interesting. |somewhat creative and interesting. |interesting. Communicates a clear message |

| |weak. Incomplete content. |Communicates an unclear message to |Communicates a clear message to a |to a specific audience. All sections are |

| | |an audience. Few sections are |specific audience. Most sections are |completed using marketing terms. Content |

| | |completed using marketing terms. |completed using marketing terms. |is exceptional and comprehensive. |

| | |Content needs improvement. |Content is acceptable. | |

| | | | | |

| | |140 | |200 |

| |0 | |170 | |

| Rec’d on time. |

|Rec’d within 24 hours (1 day) after due. -10% |

|Rec’d within 48 hours (2 days) after due. -20% |

|Rec’d within 72 hours (3 days) after due. -30% |

|After 3 days – you’ll receive a zero unless a previous arrangement has been made. |

/400 PTS

%

| |90-100 Points |Exemplary |

| |80-89 Points |Proficient |

| |60-79 Points |Needs Improvement |

| |0-59 Points |Unacceptable |

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