Email Accessibility (A11y)
Email Accessibility (A11y)
Why Accessibility for Emails?
? Email Accessibility is the creation of
email content that is accessible, usable,
and readable for all people including
readers with disabilities.
? Removing barriers to reach the largest
audience.
? Accessible emails can benefit everyone.
Email Platform vs. Email Client
Platform
? Emma (Broadcast Email)
? Exchange + Outlook
? MailChimp, etc.
Client
? Mobile apps
? Web browser
? Desktop
Email Formats
Plain Text Format
? No structure but widely
compatible
Rich Text Format
? Outlook
? Follow Word best practices
HTML Format
? Follow web best practices
Creating Accessible Emails
? Attachments
? Flyers
? Other
? Images
? Descriptions: alt text
? Text Readability
? Heading Styles
? Bulleted and
Numbered Lists
? Descriptive Links
? White Space
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