Social Media Marketing Proposal

Social Media

Marketing Proposal

Joshua Jackson, Meilo Zaborowski, Kelly Van Antwerp, Molly Gunn

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Table of Contents

Table of Contents ...................................................................................................................... 3

Executive Summary .................................................................................................................. 8

Introduction ............................................................................................................................... 8

Problem Definition ................................................................................................................... 9

Website ..................................................................................................................................... 10

Logo .......................................................................................................................................... 11

Email Contact .......................................................................................................................... 11

Social Media ............................................................................................................................. 12

WordPress ................................................................................................................................ 13

Facebook ................................................................................................................................... 13

Twitter ...................................................................................................................................... 14

Instagram ................................................................................................................................. 14

HootSuite ................................................................................................................................. 15

Timeline and Work Plan ........................................................................................................ 15

Financial Information ............................................................................................................. 16

Conclusion ............................................................................................................................... 16

Blog Base Entries ..................................................................................................................... 17

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Date:

To:

From:

Re:

April 29, 2014

Lynn Zeto

Joshua Jackson, Meilo Zaborowski, Kelly Van Antwerp, Molly Gunn

Letter of Transmittal for Social Media Marketing Proposal

Statement of

Transmittal

The attached document contains suggestions for Zeto

Learning Systems that involve using social media as a

strategy for gathering the interest and business of new

clients and maintaining the business and support of

current clients. We have split the suggestions into

categories based on what social media platform the

suggestions concern.

Explanation of

Editing and

Request for

Revision

Logo

? Create a logo to make Zeto easily recognizable

and memorable.

? Consider using the logo provided on the cover

page of this document.

Email Contact

? Set up a mass email system using

using ¡°Zeto¡± in the email

address but leaving out any personal aspects.

This way, clients can contact Zeto while feeling

they are contacting a business instead of a

personal email, and Zeto can easily organize

many emails.

? Use to send out regular

newsletters to keep in constant contact

with clients.

? Create an email address that is as short and

memorable as possible.

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