Leadership and Management Training



PEST Analysis Template

Situation being analysed: ______________________________________________________________________

PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business.

|criteria examples |political |economical |criteria examples |

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|ecological/environmental | | |home economy |

|current legislation | | |economy trends |

|future legislation | | |overseas economies |

|international legislation | | |general taxation |

|regulatory bodies and | | |taxation specific to |

|processes | | |product/services |

|government policies | | |seasonality issues |

|government term and change | | |market/trade cycles |

|trading policies | | |specific industry factors |

|funding, grants and | | |market routes trends |

|initiatives | | |distribution trends |

|home market pressure- groups | | |customer/end-user drivers |

|international pressure- | | |interest/ exchange rates |

|groups | | |international trade and |

|wars and conflicts | | |monetary issues |

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|criteria examples |social |technological |criteria examples |

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|lifestyle trends | | |competing technology |

|demographics | | |development |

|consumer attitudes and | | |research funding |

|opinions | | |associated/dependent |

|media views | | |technologies |

|law changes affecting social | | |replacement |

|factors | | |technology/solutions |

|brand, company, technology | | |maturity of technology |

|image | | |manufacturing maturity and |

|consumer buying patterns | | |capacity |

|fashion and role models | | |information and |

|major events and influences | | |communications |

|buying access and trends | | |consumer buying |

|ethnic/religious factors | | |mechanisms/technology |

|advertising and publicity | | |technology legislation |

|ethical issues | | |innovation potential |

| | | |technology access, licencing,|

| | | |patents |

| | | |intellectual property issues |

| | | |global communications |

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Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT factors. PEST and SWOT are two different perspectives but can contain common factors. SWOT stands for strengths, weaknesses, opportunities, threats. SWOT analysis explanation and templates are at swotanalysisfreetemplate.htm

© Businessballs 2009. A free PDF version of this tool and information about PEST analysis methods are available at pestanalysisfreetemplate.htm A free resource from Not to be sold or published.

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