Out There Media mobile advertising reach breaks 100 ...
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Filed Under: Mobile
Barcelona, 18 February 2009 - Out There Media, an international leader in mobile advertising, today announces that it reaches over 100 million subscribers through partnership agreements with 15 network operators across 14 European countries, via MobucksTM its mobile advertising market place. Of these 38 million are exclusively available through Out There Media. In line with its international expansion, February 2009 also sees it open a new office in Sofia, Bulgaria.
Out There Media was founded two years ago, and has rapidly become a major player in the global mobile advertising landscape. The company provides commercial, creative and technical services across the mobile advertising value chain to encompass brands and their agencies, and mobile operators. These include Vodafone, mobilkom austria group, Ogilvy, Lowe, Initiative, Universal McCann, OMD, Sony Ericsson, Nokia and Coca-Cola.
As of November 2008, Out There Media is the mobile advertising partner of mobilkom austria group. Through its innovative model, Out There Media undertakes a one-stop-shop role for mobile advertising with mobilkom austria group, offering an end-to-end solution that encompasses technical and business operations; leading-edge technology through MobucksTM, its world-class mobile advertising marketplace; as well as sales and business development. The collaboration between the two companies has extensive international reach, as mobilkom austria group has operations in 8 markets: mobilkom austria in Austria, Velcom in Belarus, Mobiltel in Bulgaria, VIPnet in Croatia, Si.mobil in Slovenia, mobilkom liechtenstein in Liechtenstein, Vip mobile in Serbia, and Vip operator in FYROM. These operators, based on figures that were correct at the end of Q3 2008, have a combined subscriber base of 17 million.
Other key 2008 statistics include; over 150 campaigns served, creating 150 million ad impressions per month, over the Out There Media mobile advertising platform, MobucksTM. Additionally, advertisers and brands are embracing MMS as an advertising medium - in the last quarter of 2008 use of MMS as an advertising medium was roughly double that of SMS.
Kerstin Trikalitis, CEO and founder, comments: “We are beginning to see mobile advertising take off, and this is creating a huge opportunity for operators to monetise their mobile inventory. Brands and their agencies can create highly targeted campaigns that yield tangible results that can be measured.
“What was needed to enable this is an understanding that mobile advertising isn’t just a question of technology but it is a question of understanding where the advertising and the mobile operator worlds meet. We believe that in the two years since we started is that we have built a solid bridge between the two worlds, and as a result we have created one of the most successful mobile advertising marketplaces, with a reach that extends to over 100 million subscribers globally.”
-Ends-
About Out There Media:
Out There Media is an international leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Athens, Los Angeles, Kiev and Sofia. Today Out There Media has partnership agreements with 15 network operators across 14 countries and reaches over 100 million subscribers - out of which 38 million are exclusive - via its mobile advertising marketplace, MobucksTM. MobucksTM is a cross-operator, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. The company’s website can be found at .
For further information please contact:
Ted Lelekas
VP, Communications - Out There Media
+30 211-6004812 / +30 6936-801506
tl@out-there-
Alexis Dalrymple
Hotwire PR
+44 (0) 20 8608 2500
alexis.dalrymple@
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