Profile Card - Trade Show Samurai | Learn to Get Leads



|[pic] |Sample Lead Card | |

| |Overview | |

Below is a sample Trade Show Lead Card. This particular card is developed for our internal use here at Trade Show Samurai. However, it contains the major “buckets” of information that you will need to create your own lead card.

The lead card has three main parts:

1. The contact information section contains the information your sales team will need to follow-up with the individual. If the attendee has a business card or if you can scan their badge you can staple this information to the lead card. Be sure to at least write down the name, company and phone number so you can still follow-up if the card gets lost. The exact information will vary according to your company’s needs.

2. The “About Your Company” section allows you to capture the important demographic information you will need to later qualify the prospect. Choose the top 4-8 main areas that you want to know. In this example we collect information about job function and their trade show habits. Your company will probably not be interested in this information so you will need to create your own categories. The check boxes (О) ensure that your team of Trade Show Samurai will be able to complete the form quickly and accurately.

BANT information (Budget, Authority, Need, Timing) is typical qualification stuff that you can include if you want to. You can tweak this too if you need to. Some companies have sales cycles that take weeks or years, for instance.

3. The last section is for personal notes to your sales staff. This is where you can add things that will help your sales person prioritize or break the ice. I might include a note about which shows the prospect is planning on attending, for example.

At the bottom of the notes section there are three boxes. The first is gut feel for the potential of the prospect “Hank, Will and Carl” stand for “Hot, Warm, and Cold,” this is a discrete way of recording your thoughts.

The middle box captures the initials of the Trade Show Samurai who captured the lead. This is useful if you need to go back and ask questions later or provide some kind of reward or incentive for the best or most leads capture.

The last box is an indicator of the interest level of the prospect. Similar to “Hank, Will and Carl,” we use the indicators “Harry, Mike, Lori” for “High, Medium and Low.” It is possible to have a cold lead with high interest. This would mean the person was really interested in your product even though they could never afford it. I’m a Carl/Lori lead for a Ferrari, for instance.

To learn more about the Lead Card in action sign up for the free Trade Show Samurai Webinar held ever Friday at 12:32. Click here for more information.

|[pic] |Sample Lead Card | |

| |General Purpose | |

|About You |

|First Name: Last Name: |

|M / F |

|Company Name: |

|Title: О President О Vice President О Director О Manager О Sensei О Other: |

|E-mail: Phone Number: ( ) - |

|Address: |

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|About Your Company |

|Job Function: О Trade Shows О Marketing О Sales О Management О Sleeping О Other: |

|Type: О Services О Technology О Consumer Products О B to B О Other: |

|Shows/Year: О 1 О 2-5 О 5-10 О 10-20 О 20+ О None, wants to start |

|Show Goals: О New Leads О Product Demos О Client Appreciation О On-site Sales О Kick Ass/Take Names |

|Pre-show Training: О None О Some О Extensive | О Needs Improvement О Well Done |

|Lead Flow: О Low О Medium О High | О Needs Improvement О Okay О Great Leads |

|BANT |

|Notes |

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|О Hank О Will О Carl |О MM О KN О LB |О Harry О Mike О Lori |

|[pic] |Yinyangle™—The Trade Show Buzz Game | |

| |Overview | |

Now that we have your attention, we would like to plug Yinyangle—a trade show game offered exclusively by Trade Show Samurai.

Yinyangle is a patent-pending game that stimulates buzz about your brand on the trade show floor. Visitors to your booth are each given a Yinyangle game piece that clips to their clothing or badge lanyard where it dangles in plain sight of other attendees. Game pieces fit together like puzzle pieces. Attendees see each other’s Yinyangle game piece, introduce themselves, and see if their Yinyangle game pieces match. If they do, they can return to your booth to claim a prize.

Yinyangle is the perfect game for trade shows and events:

1. Stimulates peer-to-peer interaction on the show floor creating positive buzz and word-of-mouth marketing

2. Creates a highly visible presences throughout the conference center

3. Acts as an icebreaker for attendees to network using your brand as a conversation starter

4. Very cost-effective

To learn more about a custom Yinyangle game for your next show contact Mike Moyer at (773) 426-6353 or mmoyer@ or visit Yinyangle

[pic]

Customized Yinyangle Game Piece

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