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Cody Sosa?Alyssa WhitmoreMorgan Dunlap?Sam Fillerman?Harrison Owens?Hunter Stabeno?Griffin Year Wood?Savina Moreno?Chapter 4 QuestionsWhat examines ethical situations that are specific to the domain of marketing, including societal, global, or individual consumer issues?Business EthicsCorporate Social ResponsibilityMarketing EthicsStakeholder Ethics2.? Phase of the Marketing Strategy where firms are identifying potential markets and ways to deliver the four P’s to them?Planning PhaseControl PhasePricing PhaseImplementation Phase3. Conscious Marketing is?A sense of purpose for the firm that is more than simply making a profit by selling products and services.Providing necessary products, ensuring employment opportunities, or achieving greener production methods.A focus on the Triple Bottom Line of good performance according to economic, environmental, and social criteria.?The firms gathers relevant information about the issue, people, and problem and comes to an agreement.?4. The phase of the Marketing Strategy where managers must be evaluated on their actions from a conscious marketing perspective?Control Phase?Pricing PhaseImplementation PhasePlanning Phase?5. What is NOT part of the Ethical Decision-Making Framework?Brainstorm and evaluate alternativesPresent information to staffIdentify Issues?Gather information and identify stakeholders?6. What organization provides a multipronged “Statement of Ethics” that can serve as a foundation for marketers??The Marketers for Ethics Association (MEA)World Wide Marketers Association (WWMA)International Marketers Association (IMA)?The American Marketing Association (AMA)7. Which is not an aspect of the triple bottom line?Economic performanceEnvironmental performanceSocial performanceProduction performance8. What is the most basic responsibility of a firm to its employees?To ensure a safe working environment free of threats to their well being?To offer assistance and guidance on projects and assignments?To be a leader?To be strict and have guidelines for all employees to understand and follow?9. Which is not a principle of conscious marketing?The understanding that decisions are ethically basedThe presence of conscious leadership, creating a corporate cultureConsideration of stakeholders and their interdependence?Recognition of the firm's employees and customers10. Which of the following is NOT one of the key CSR stakeholders?EmployeesCustomersForeign MarketsSociety11. Unlike Corporate Social Responsibility (CSR), conscious marketing…?Takes care of the triple bottom line.Concerned only with profits, and people.?Incorporates a higher purpose and caring culture within the business.?Allows a company to spend more money on marketing products,?12. The first thing a company should do when they employ conscious marketing into their company is…A. Incorporate it into their mission statement?B. Tell their employees?C. Address the media?D. Put it on their website.?13. In order to avoid unethical behavior in the workplace, companies need to make sure they…Have a long term goalAlign employees short term goals with the company's long term overall goal?Let everyone know their goals?Pay employees more?14. Which of the following is not a way a company can engage in corporate social responsibility (CSR) without engaging in conscious marketing?Donating to a charity fund that feeds homelessHaving your company adapt all its processes to be environmentally aware.Giving employees fair wages.Reduce their carbon footprint15. Which of the following does not provide a firm to build and maintain consumers trust?A.? Conducting ethical decisionsB.? Applying cursive writing to documentationC.? Overseeing transparent workD. Regulating clear transactions16. What Ethics vs Social Responsibility quadrant does “Questionable firm practices, yet donates a lot to the community” fall under?Ethical and Socially ResponsibleEthical and Socially IrresponsibleUnethical and Socially ResponsibleNeither17. What is the first step in the decision making framework?Gather information and Identify stakeholdersBrainstorm and Evaluate alternativesIdentify IssuesChoose a course of action18. What is an example of prioritizing employees in the Key CSR stakeholders?REI closing its stores on Thanksgiving and ChristmasDisney partnering with Give Kids the worldGE doubling investments in clean energy and R&DPantogonia promising no harm to animals19. If Customers lose faith in a Company because they don’t acknowledge the impact they have on others such as the Coal industry, the customers willInvest in Stock?Buy More Products?No longer Support the Company?Start working at the Company?20. Which Industry will use CSR to mitigate the damage their products do?Tobacco?WindHealth?Fiance? ................
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