Create a product that you would want to market & sell



MARKETING MIX

Instructions: Select your brand that you like to use. It can be any brand (food, clothes, cars, whatever!)You need to address each of the 4Ps of the Marketing Mix by answering the following questions. Answer each question thoroughly by typing in your response under each question. Be sure to use complete sentences! Save your document when you are done and submit the assignment on Edmodo by attaching the file.

Brand #1: ____________________________________

PRODUCT:

1. Who do you believe is the market for your brands products? (Describe the market in detail. IT CANNOT BE EVERYONE )

2. How are their products packaged and how does this influence people to buy them? (include color, size, branding) If their products do not have tangible packaging and discuss its branding.

PLACE:

1. What retail stores are these products available in?

2. How is this product distributed to retail locations?

PRICE:

1. How much do you usually pay for this product by this brand?

2. Is the price competitive with similar brands? Complete some research to see how the price compares to the competition.

PROMOTION:

1. How & where is this brand advertised?

2. If you were going to advertise this brand on the television, which 3 TV shows would you want your commercial to interrupt? Why? Explain how the TV show relates to your market.

3. If this brand were going to be advertised on the internet which 3 websites would you want this internet ad to appear on? Why? Explain how these websites relates to the product’s market.

Brand #2: ____________________________________

PRODUCT:

3. Who do you believe is the market for your brands products? (Describe the market in detail. IT CANNOT BE EVERYONE )

4. How are their products packaged and how does this influence people to buy them? (include color, size, branding) If their products do not have tangible packaging and discuss its branding.

PLACE:

3. What retail stores are these products available in?

4. How is this product distributed to retail locations?

PRICE:

3. How much do you usually pay for this product by this brand?

4. Is the price competitive with similar brands? Complete some research to see how the price compares to the competition.

PROMOTION:

4. How & where is this brand advertised?

5. If you were going to advertise this brand on the television, which 3 TV shows would you want your commercial to interrupt? Why? Explain how the TV show relates to your market.

6. If this brand were going to be advertised on the internet which 3 websites would you want this internet ad to appear on? Why? Explain how these websites relates to the product’s market.

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