The art of creating a WOW Factor

[Pages:49]The art of creating a WOW Factor

Presented by Simon McArthur

The growing gap between visitation and yield

Visitors

Spend

Dispersal much lower among international visitors

Av spend

80%

$309

Per night in

70%

cap cities

60%

50%

Av spend

Av spend

$126

$101

40%

Per night in cap cities

Per night in regions

30%

Av spend

20%

$101

Per night in

regions

10%

Av spend

$172

Per night in regions

0% International

Visitors

Spend

Domestic overnight

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