Investor Presentation Dezember 2017
BMW GROUP
INVESTOR PRESENTATION
December 2017
BMW Group Investor Presentation, December 2017
VISION
COMPETITIVE ADVANTAGE
STRATEGIC APPROACH
CORPORATE CULTURE
Page 2
STRATEGY NUMBER ONE NEXT.
We are Number ONE.
We inspire people on the move: We shape tomorrow's individual premium mobility.
BMW Group Investor Presentation, December 2017
Page 3
ACES ARE A CORE ELEMENT OF STRATEGY NUMBER ONE > NEXT.
AUTONOMOUS
CONNECTED
ELECTRIFIED
BMW Group Investor Presentation, December 2017
CUSTOMER FOCUS
SHARED / SERVICES
Page 4
BMW GROUP'S ELECTRIFICATION PATHWAY.
BMW iNext
Building-up expertise Technology innovation Project i
Roll-out BMW i Performance
Upgrade BMW i3
LCI BMW i3, new BMW i3s
MINI Electric (PHEV)
MINI BEV
BMW X3 BEV
BMW i Vision Dynamics
I. PIONEERING
BMW Group Investor Presentation, December 2017
II. ELECTRIFICATION OF CORE PORTFOLIO
Battery Electric Vehicles (BEV) Plug-in Hybrid Vehicles (PHEV) Life Cycle Impulse (LCI)
III. SCALABILITY AND FLEXIBILITY
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