Advertising Campaigns Assignments
Advertising Campaigns Assignments
Individual
• Library Redbooks & SRDS Report Form
• MRI Product Usage Data Research Analysis Assignment
• Positioning Exercise
• Objectives Writing exercise
• BDI/CDI Media Exercise
• Quizzes and Tests
Required for a Passing Grade:
• Self Assessment & Skills Inventory
• Resume
• Portfolio (See list of required Portfolio Content)
• Peer Review: Filled in Form
Group
• Team Roles Form
• Current Market Assessment of the Brand & Ad Example(s)
• Brand vs. Buyer Wants and Needs
• Creative Brief Forms
• Critique of an existing Plansbook
• Media Plan and Media Calendar Exercise
A. Plans Book
1. First Draft of Situation Analysis Section of Plans Book
2. First Draft of Primary Research strategy and Research Instrument(s)
3. First Draft of Research Analysis, conclusions, and Campaign, communication and creative strategy with Creative Brief.
4. First Draft of Media Strategy, plan, budget, calendar, and Campaign Evaluation Plan
5. 1 hard Copy and 1 Soft Copy of the Final Draft of Campaign Plans Book complete with covers, TOC, Executive Summary, Closing Summary, and (as needed) appendices.
B. Advertising Plan Presentation (With PowerPoint Support)
Note: Provide one soft copy to instructor
C. Creative Executions for Campaign
Note: (a) Hard Copies Mounted on Black for Presentations
(b) Turn in 1 soft copy for Instructor
a. Mandatory
i. 1 Radio and 1 TV Script
ii. 1 TV Storyboard: 8.5x 11 form and On-Screen Version (preferably animated))
iii. 1 Produced Radio Commercial
iv. At least 3 Magazine Ads
v. At least 1 Newspaper Ad
vi. At least 1 Outdoor/1 Guerilla/ 1Transit Ad and 1 Banner/Skyscraper Ad
b. Desirable
i. 1 Produced TV Commercial
ii. Promotional Materials (Brochure, Tent Card, T-Shirts, Stickers, etc.
iii. Alternative Media (Web Site, Browser search Ads, Interactive Ads and Promotions, Cross Promotions, etc.), Converged Media.
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