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37719001143000032004001143000025146000001828800000Deconstructing Social Media ProjectPurpose: Using deconstruction to evaluate the story people project through social media Assignment: Part I: As a class, we will deconstruct an advertisement. We will do the following… Look at the persuasive appeals being presented through color, through product placement, through interaction with the symbols and metaphors presented in the picture Who is important in the picture? Who/What people/objects are emphasized/devalued? What is the ultimate goal of the characters in this story? (What are they thinking about themselves, about the other objects in the story, about their goals and ambitions)? The fabricated story (as both an analysis and as a story/narrative) that is being projected (connotation and denotation) through all the images on the page Part II: Then, individually, you will: Choose one of the social media platforms that YOU have an account on (Facebook, Twitter Instagram, VSCO, TikTok, Snapchat, etc.)Take four of your most recent (and decent) pictures from your social media platformThink about the following techniques/appealsColor/Filter (is there a specific color or filter style that comes through? What does it say about the person?)Are there any objects/symbols that are emphasized and valued? Are there any people that are emphasized and valued? What is the ultimate goal of the characters in this story? (What are they thinking about themselves, about the other objects in the story, about their goals and ambitions)? Deconstruct the composition of the pictures and write a “story” analysis based on the four pictures you have chosen and write a responseBriefly explain the four pictures you have chosen (or screenshot them and ad them to the document)How do YOU perceive your pictures (as the poster/author)? What do you want people to see? How do you think your posts could be received to another audience? Where does the truth lie? Keys to Success: Do not think of the picture as you; try and evaluate as a critic — not a participant. Don’t tell the story you knew (as the author). Look at it objectively (as a viewer): Where are things framed? What other objects do you see? What are the stories of those on the perimeter of the picture? Write your story according to the deconstruction observations, not what you know is happening, but what someone from the outside might have to considerEXAMPLEThe four pictures I chose – Baby Announcement picture – This picture has Levi and I covering our dogs’ eyes with a sign that announces that we are pregnant. The caption says, “SO blessed to announce Baby VY due June 2020 (Please start prayers for our puppers now, as they are going to take it the hardest)”Picture of Levi and I with our dogs – It’s a picture of our dogs looking over our shoulders. The caption says, “ Brooksy is TWO today, and I’m so grateful that she first showed me how much joy being a dog mom truly brings to your life. Love these girls more than life itself (and Levi too)” Home Owners Picture – This picture has Levi and I kissing on our front porch with a caption that says, “excited to share that we are HOMEOWNERS (and what goes better with a new home than another puppy?) side note: this is one picture at the very end of a looonnngg, stressful house hunting journey. I;m posting it because it’s a mile stone, and I’m sooo happy right now, but for every happy house moment, there were like 7,000 stressful ones. Don’t let insta fool you because life isn’t perfect, and it’s not a competition.”Picture of my dogs – This is a picture of my dogs, Brooks and Blu sitting with their cougar bandanas on, and then the next picture is of them wrestling. Caption says, “Expectation vs. Reality #GoCougs #BrooksandBluWhen looking at my social media, “adulting” and family values are the two that are the most clearly shown. This “adulting” story is furthered as I post pictures of becoming a homeowner and becoming parents as well. Personally, I want to further this perception in my social media because I have worked hard to get where I am today. I take extreme pride in the fact that Levi and I own a house, and that this is now a place where our family (two dogs and a baby coming) can grow in love. The majority of my pictures are about both Levi and my dogs, which furthers the idea of these family values as well. Although the “adulting” theme is clear, I also attempt to bring some reality into my photos, as I often explain the realities behind house hunting and how stressful it was, and I also post the ugly photos of my dogs fighting next to the cute one of them sitting down. Some obvious things that I try to show that are important to me are my husband, my future child, my dogs, security and love in my family, and the Cougar football team. That is the story I think I am sharing, but, after taking a closer look, I realized that my social media could be perceived differently, and here’s how. I do filter my photos and in many of them, I add a white border. This shows an attempt to not only present a perfectly edited photo, but it also shows an attempt to make my entire instagram aesthetic look good when you click on my profile. The color scheme and filters show that I care about appearances, and I want to come across as attractive and put my best foot forward. Not only do I value appearances and take pride in my pictures, but it is also clear I value my husband and my dogs. I want other people to know that I like football and value the Cougars as well because my dogs are wearing bandanas. Finally, although I attempt to show the reality of my life through pictures, the pictures don’t necessarily show the actual lows in my life. They don’t show if I fight with my husband, they don’t show me tired on the way to work, they don’t show me depressed when it get’s dark before 4:00 pm, and they don’t show me struggling with a lot of major things in my life. While some might value that I attempt to bring some reality to my social media, I can also see many detractors that think I still present a “fake happy” reality, and that my life isn’t as good as it seems. Some might even look at my instagram and think I am trying to brag about the positive moments in my life, especially if they don’t necessarily have a husband, a house, or a baby. In all reality, the story probably lies somewhere in the middle. Knowing myself, I am a pretty vulnerable person, and I do wear my heart on my sleeve. It is obvious that my husband and dogs are the most posted about which makes sense because they are the most important things in my life. While I do attempt to be as honest about my life on my social media as possible, it is clear that I use social media to post the highs, but not necessarily the lows. I don’t think this should be perceived as “fake” or “unrealistic,” but instead, my audience hopefully realizes that I use social media as a way to show the big moments in my life, not necessarily as a journal that represents every little piece of my life (I use my actual journal to record the highs and lows and in-betweens). Although, I could be more realistic by leaving my photos raw and not putting any filter on them at all, they are not overtly edited or photo shopped, so there is some balance there as well. Overall, I think for the people that know me, they know that my instagram is pretty reflective of the person that I am. I post about my husband and dogs because they are my life, and I do have a really good relationship with my husband (that is not just a show). However, after seeing my instagram with unbiased eyes, I want to make sure that I present a positive, yet realistic portrait of myself. ................
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