Supplies.thesmartteacher.com.s3.amazonaws.com



DAILY LESSON PLAN

Lesson Title: Typography Logos Grade Level: 7th Lesson Day: 1/3

Fine Arts Goals:

Goal 25 - Know the Language of the Arts: 25A. Understand the sensory elements, organizational principles and expressive qualities of the arts. 25.A.3d Middle School Visual Arts: Identify and describe the elements of value, perspective and color schemes; the principles of contrast, emphasis and unity; and the expressive qualities of thematic development and sequence. 25B. Understand the similarities, distinctions and connections in and among the arts. 25.B.3 Middle School Visual Arts: Compare and contrast the elements and principles in two or more art works that share similar themes.

Goal 26 - Through Creating and Performing, Understand how works of art are produced: 26B. Apply skills and knowledge necessary to create and perform in one or more of the arts: 26.B.3d Middle School Visual Arts: Demonstrate knowledge and skills to create 2- and 3-dimensional works and time arts (e.g., film, animation, video) that are realistic, abstract, functional and decorative.

Goal 27 - Understand the role of the arts in civilizations, past and present: 27A - Analyze how the arts function in history, society and everyday life: 27.A.3a Middle School Visual Arts: Identify and describe careers and jobs in and among the arts and how they contribute to the world of work. 27.A.3b Middle School Visual Arts: Compare and contrast how the arts function in ceremony, technology, politics, communication and entertainment. 27B. Understand how the arts shape and reflect history, society and everyday life. 27.B.3 Middle School Visual Arts: Know and describe how artists and their works shape culture and increase understanding of societies, past and present.

Lesson Objectives:

1. Given a comprehensive dialog, students will discuss the concept of creating logo designs as

well as discuss various logos taken from popular culture.

2. Given knowledge of text, students will discuss the concept of typography through looking at a

Powerpoint based on artsy text.

3. Using a pencil, students will create their own text logo design which incorporates the concept

of typography mixed with imagery.

4. Using markers, students will apply color to their text logo design in a neat manner.

|Daily Objectives: |

|1. The students will discuss the importance of commercial logo design and advertising with text in conjunction with looking at logos and text |

|taken from visual culture. |

|2. The students will critique the effectiveness as well as the popularity of the logos they bought in from popular visual culture. |

|3. The students will sketch out three ideas for their own artist logo design that includes imagery within the text, or as the text itself. |

Assessment Criteria:

1. Students effectively discussed the importance of commercial design.

2. Students actively critique their brought in logos.

3. Students successfully sketched out three ideas relating to creating a text logo.

Art Materials Necessary for the Lesson:

Sketch Handout, Pencils and Erasers.

Teaching Resources Needed to Support the Lesson:

* Handout: Observing and Thinking Creatively with Text

* Powerpoint: Various Examples of Logos Taken from Visual Culture

* Powerpoint: Various Examples of Typography

* Images: Logos Brought in by Students as Homework

* Books: Various Examples of Typography

|Teacher Activities |Student Activities |

|Introduction: |Introduction: |

|Introduce students to the topic of commercial design and logos. |Students listen and take notes. |

| | |

|Show and discuss the Logos Taken from Visual Culture Powerpoint with the | |

|students. |Students watch, listen, and ask questions regarding the images in |

| |the Powerpoint. |

|Ask students to take out the logos they brought in from home as homework | |

|and to critique them with their classmates. |Students take out their logos and critique them with their |

| |classmates. |

|Show and discuss the Typography Powerpoint with the students. | |

| | |

|Development: |Students watch, listen, and ask questions regarding the images in |

|Hand out the Observing and Thinking Creatively with Text handout and ask |the Powerpoint. |

|students to review it. | |

| |Development: |

|Ask students to critique the examples on the handout. |Students receive the handout and read it quietly to themselves. |

| | |

|Discuss the project with students; Explain that the logos need to |Students look critique, and ask questions. |

|incorporate text and imagery. | |

| | |

|Explain to students that they need to create three different sketches on |Students look, listen and ask questions. |

|three different logo ideas. | |

| | |

|Inform students that their three sketches should be done by the end of |Students listen and ask questions. |

|class and when they are done, they need to be shown to the teacher. | |

| | |

|Observe and assist students with sketching out three different logo |Students listen and ask questions. |

|design ideas. | |

| | |

|Conclusion: | |

|Initiate students into cleaning. |Students work on creating three different sketches on three |

| |different logo ideas. |

| | |

|Briefly discuss the steps for the following class and remind students |Conclusion: |

|that their sketches should be done and if they are not, they should come |Students clean up and put their sketches into their folders which |

|into study hall or take them home for homework. |then remain in their bins. |

| | |

| |Students listen and take their unfinished sketches home to be |

| |completed. |

DAILY LESSON PLAN

Lesson Title: Typography Logos Grade Level: 7th Lesson Day: 2/3

Fine Arts Goals:

Goal 25 - Know the Language of the Arts: 25A. Understand the sensory elements, organizational principles and expressive qualities of the arts. 25.A.3d Middle School Visual Arts: Identify and describe the elements of value, perspective and color schemes; the principles of contrast, emphasis and unity; and the expressive qualities of thematic development and sequence. 25B. Understand the similarities, distinctions and connections in and among the arts. 25.B.3 Middle School Visual Arts: Compare and contrast the elements and principles in two or more art works that share similar themes.

Goal 26 - Through Creating and Performing, Understand how works of art are produced: 26B. Apply skills and knowledge necessary to create and perform in one or more of the arts: 26.B.3d Middle School Visual Arts: Demonstrate knowledge and skills to create 2- and 3-dimensional works and time arts (e.g., film, animation, video) that are realistic, abstract, functional and decorative.

Goal 27 - Understand the role of the arts in civilizations, past and present: 27A - Analyze how the arts function in history, society and everyday life: 27.A.3a Middle School Visual Arts: Identify and describe careers and jobs in and among the arts and how they contribute to the world of work. 27.A.3b Middle School Visual Arts: Compare and contrast how the arts function in ceremony, technology, politics, communication and entertainment. 27B. Understand how the arts shape and reflect history, society and everyday life. 27.B.3 Middle School Visual Arts: Know and describe how artists and their works shape culture and increase understanding of societies, past and present.

Lesson Objectives:

1. Given a comprehensive dialog, students will discuss the concept of creating logo designs as

well as discuss various logos taken from popular culture.

2. Given knowledge of text, students will discuss the concept of typography through looking at a

Powerpoint based on artsy text.

3. Using a pencil, students will create their own text logo design which incorporates the concept

of typography mixed with imagery.

4. Using markers, students will apply color to their text logo design in a neat manner.

|Daily Objectives: |

|1. The students will begin drawing out their own artist logo design that includes imagery within the text, or as the text itself, based on an |

|approved sketch. |

Assessment Criteria:

1. Students successfully began drawing their own finalized text logo based off of their sketches.

Teaching Resources Needed to Support the Lesson:

* Handout: Observing and Thinking Creatively with Text

* Books: Various Examples of Typography

Art Materials Necessary for the Lesson:

The Students’ Sketches, Drawing Paper, Pencils, Erasers, and Rulers.

|Teacher Activities |Student Activities |

|Introduction: |Introduction: |

|Re-introduce students to the topic of logos. |Students listen and ask questions. |

| | |

|Inform students that their three sketches should be done and if, or when,|Students listen and ask questions. |

|they are done, they need to be shown to the teacher for approval. | |

| | |

|Explain to students that they will choose one of their approved sketches,| |

|with the help of the teacher, to enlarge and draw a final version of. |Students listen and ask questions. |

| | |

|Explain to students that their logos must be drawn in pencil and fill the| |

|entire page. | |

| |Students look, listen, and ask questions. |

|Give a demonstration on how to enlarge a sketch. | |

| | |

|Development: |Students watch, listen, and ask questions. |

|Allow students to get their handouts and sketches and to finish drawing | |

|them if needed. | |

| |Development: |

|Inform students that the Powerpoints from the previous day will be |Students get supplies and finish drawing their sketches if they |

|playing incase students wish to review them. |have not already. |

| | |

|Ask students to show the teacher their sketches so that they can get |Students listen, ask questions, and watch the Powerpoints if they |

|approval to move onto the final drawing paper. |wish too. |

| | |

|Allow students who are ready to move on to get the drawing supplies they | |

|need. |Students who are finished drawing their sketches show them to the |

| |teacher. |

| | |

|Observe and assist students with enlarging and drawing out their logos. | |

| |Students who have their logo sketches approved get the supplies |

|Inform students that they need to erase all pencil lines that are not |needed to move on. |

|part of their actual logo. | |

| |Students begin enlarging and drawing their logos to fill up the |

|Conclusion: |entire drawing paper. |

|Initiate students into cleaning. | |

| |Students listen and then erase all extra pencil lines. |

| | |

| |Conclusion: |

|Briefly discuss the steps for the following class and remind students |Students clean up and put their sketches and drawings into their |

|that their drawings should be done and if they are not, they should come |folders and their folders into their drawers. |

|into study hall or take them home for homework. | |

| |Students listen and sign up for study hall or take their unfinished|

| |logo drawings home to be completed. |

DAILY LESSON PLAN

Lesson Title: Typography Logos Grade Level: 7th Lesson Day: 3/3

Fine Arts Goals:

Goal 25 - Know the Language of the Arts: 25A. Understand the sensory elements, organizational principles and expressive qualities of the arts. 25.A.3d Middle School Visual Arts: Identify and describe the elements of value, perspective and color schemes; the principles of contrast, emphasis and unity; and the expressive qualities of thematic development and sequence. 25B. Understand the similarities, distinctions and connections in and among the arts. 25.B.3 Middle School Visual Arts: Compare and contrast the elements and principles in two or more art works that share similar themes.

Goal 26 - Through Creating and Performing, Understand how works of art are produced: 26B. Apply skills and knowledge necessary to create and perform in one or more of the arts: 26.B.3d Middle School Visual Arts: Demonstrate knowledge and skills to create 2- and 3-dimensional works and time arts (e.g., film, animation, video) that are realistic, abstract, functional and decorative.

Goal 27 - Understand the role of the arts in civilizations, past and present: 27A - Analyze how the arts function in history, society and everyday life: 27.A.3a Middle School Visual Arts: Identify and describe careers and jobs in and among the arts and how they contribute to the world of work. 27.A.3b Middle School Visual Arts: Compare and contrast how the arts function in ceremony, technology, politics, communication and entertainment. 27B. Understand how the arts shape and reflect history, society and everyday life. 27.B.3 Middle School Visual Arts: Know and describe how artists and their works shape culture and increase understanding of societies, past and present.

Lesson Objectives:

1. Given a comprehensive dialog, students will discuss the concept of creating logo designs as

well as discuss various logos taken from popular culture.

2. Given knowledge of text, students will discuss the concept of typography through looking at a

Powerpoint based on artsy text.

3. Using a pencil, students will create their own text logo design which incorporates the concept

of typography mixed with imagery.

4. Using markers, students will apply color to their text logo design in a neat manner.

|Daily Objectives: |

|1. The students will finish drawing out their own artist logo design that includes imagery within the text, or as the text itself, based on an|

|approved sketch. |

|2. The students will use colored markers to add color to their text logo design. |

Assessment Criteria:

1. Students successfully finished drawing their own finalized text logo.

2. Students effectively colored their finished drawing using markers.

Teaching Resources Needed to Support the Lesson:

* Handout: Self-Critique Form

* Rubric: Class Rubric and Alternative Rubric

Art Materials Necessary for the Lesson:

Works in Progress, Pencils, Erasers, and Various Colors of Markers.

|Teacher Activities |Student Activities |

|Introduction: |Introduction: |

|Re-introduce students to the topic of logos. |Students listen and ask questions. |

| | |

|Give a demonstration on how to use markers successfully so that the color|Students watch, listen, and ask questions. |

|is bold and not splotchy. | |

| | |

|Explain to students that their logos must be colored in completely and no| |

|areas should be white unless they are approved by the teacher. |Students listen and ask questions. |

| | |

|Tell students to test the markers before using them and if they are | |

|running out of color to please discard them into the trash. | |

| |Students listen and ask questions. |

|Development: | |

|Allow students to get their logos and finish drawing them if needed. | |

| | |

|Ask students to show the teacher their logo so that they can get approval|Development: |

|to move onto coloring it with markers. |Students get supplies and finish drawing their logos if they have |

| |not already. |

|Allow students who are ready to move on to get the marker supplies they | |

|need. |Students who are finished drawing their logos show them to the |

| |teacher. |

|Observe and assist students with adding color to their logos by using | |

|markers only. | |

| |Students who have their logo drawings approved get their supplies. |

|Allow students to outline areas of their logos with permanent marker in | |

|order to make them stand out more. |Students finish their logos by using markers to completely fill in |

| |all areas with color. |

|Remind students to erase all pencil lines still showing on their final | |

|product. |Students who wish to outline areas of their logos with permanent |

| |marker in order to make them stand out more. |

|Conclusion: | |

|Initiate students into cleaning. |Students erase all pencil lines. |

| | |

| | |

|Ask students to discuss their logos with their classmates. |Conclusion: |

| |Students clean up and prepare their logos for turning them in with |

|Ask students to critique the logos and give feedback. |their three sketches. |

| | |

| |Students discuss their logo ideas with one another. |

| | |

| |Students give their feedback to one another about how to make their|

| |logos more successful. |

Typography Logo Rubric

|Assessment |0 = |1 = |2 = |3 = |

|Objectives |Not Applicable |Poor Quality |Acceptable |Exceptional |

|The student brought in two |The student did not bring in |The student brought images to |The student brought in one |The student brought in two or |

|logos to critique. |any logos to critique. |critique but they were not |logo to critique. |more logos to critique. |

| | |logos. | | |

|The student created three |The student created one |The student created two |The student created three |The student created three |

|sketches of original logo |sketch of an original logo |sketches of original logos |sketches of original logo |sketches which all included |

|designs |design. |designs. |designs. |imagery and text. |

|The student’s finalized logo |The student’s finalized logo |Some of the student’s logo |The student’s finalized logo |The student’s logo design was |

|design was first drawn in |design was not drawn in |design was drawn in pencil but|design was first drawn in |drawn lightly in pencil so |

|pencil. |pencil. |parts were added in later with|pencil. |that it would not show through|

| | |marker. | |the marker. |

|The student’s finalized logo |The student’s finalized logo |The student’s finalized logo |The student’s finalized logo |The student’s logo design was |

|design was colored in using |design was colored in. |design was colored in using a |design was colored in using |colored in fully using markers|

|markers. | |medium other then marker. |markers. |and no areas were blank. |

|The student’s work was neat and|The student’s work was not |The student’s work was not |The student’s work was neat |The student’s work was very |

|all mistakes were erased. |neat and no mistakes were |totally neat and not all of |and the student attempted to |neat and all of the mistakes |

| |erased. |the mistakes were erased. |erase the mistakes. |were erased. |

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download