Nominations and Inquiries - Indian Institute

Brands are expression of organizations' strategies. Recognizing brands as vital strategic assets, progressive companies are increasingly focusing on developing strong brands to resonate well with customers in a variety of cultures and contexts. Formidable brands create competitive barriers and help in customer acquisition and retention. Therefore to succeed in complex and competitive market places, chief executives and senior marketing team need to understand and reflect on how brands are built and managed. Time has come to re-focus and re-invest in brands and this program helps in this journey.

Developing and managing brands go well beyond launching interesting advertisement and sales promotion campaigns. This program focuses on strategic issues relevant for developing and managing brands and aims at the following:

1. To sharpen decision making perspectives in managing brands based on a sound understanding of relevant issues and concepts, and

2. To discern approaches and frameworks important to manage brands as strategic assets in order to utilize brands for enhancing business performance.

Y Understanding branding process Y Psychology of branding Y Brand differentiation and positioning Y Brand rejuvenation Y Leveraging brands Y Managing brand portfolios and brand architecture Y Monitoring and measuring brands

This programme is most appropriate for senior and top-level executives of companies who are custodians of brands, operating in a variety of industries and geographical markets. Those functionaries who have major responsibilities in managing customer groups/markets, products, product groups, brand portfolios and brands will find the programme useful. Typical designations will include CEO, Marketing Director, CMO, Vice President (Marketing), General Manager (Marketing), Marketing Manager, Category or Group Product Manager, Product Manager and Brand Manager with substantial years of experience.

Prof. Abraham Koshy Faculty Chair - Developing & Managing Brands

Nominations and Inquiries

Nominations should reach the Officer - Executive Education latest by August 31, 2015.

All nominations are subject to review and approval by the programme faculty (usually after the due date for receiving nominations). A formal acceptance letter will be sent to selected nominees accordingly. Nominees are requested to make their travel plan only after receiving the acceptance letter.

For nomination forms and more information, please contact: Officer - Executive Education Indian Institute of Management, Ahmedabad, Vastrapur, Ahmedabad 380 015 Phone: +91-79-6632 4072-78, 4081 Fax: +91-79-2630 0352 (Executive Education)/2630 6896 (General) E-mail: exed@iimahd.ernet.in Website: iimahd.ernet.in/exed

Venue and Accommodation

The programme will be held at the Indian Institute of Management, Ahmedabad. Participants get full board and air-conditioned single room accommodation on the Institute campus.

IIMA norms do not allow participants to have any guest stay with them during the programme.

Programme Fee and Payment

Rs. 95,000 (+ 14.00% Service Tax) per person for participants from India and equivalent US Dollars for participants from other countries. The programme fee includes tuition fee, programme materials, board and lodging.

Group Discount

Y Any organization sponsoring three or four participants to a programme will be entitled to a discount of 7% on the programme fee payable. Y Any organization sponsoring five or more participants to a programme will be entitled to a discount of 10% on the programme fee payable. Y Any organization sponsoring 25 or more participants across all the programmes in one academic year will be entitled to a discount of overall 15% on the programme fee payable.

The above discounts will be applicable only when the requisite numbers of participants actually attend the programmes.

The programme fee should be received at the Executive Education Office before the programme commencement date. In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme. If a nomination is not accepted, the fee will be refunded to the person / organization concerned.

The programme fee can be paid in one of these three ways:

A. Electronic Fund Transfer: 1. For credit to Savings Bank A/c No. 9369EEP, YES Bank Limited, C. G. Road Branch, Ahmedabad (IFSC: YESB0000007, SWIFT Code: YESBINBB) 2. Name of Remitter:_____________(Please mention the name of the sponsoring organization) 3. Purpose of Remittance: Programme on Developing & Managing Brands 4. IIMA Permanent Account Number (PAN): AAATI1247F 5. IIMA Tax Deduction Account Number (TAN): AHMI00189A 6. IIMA Service Tax Registration Number: AAATI1247FST001

After making the payment, please e-mail us the complete transaction details immediately so that we can connect your remittance to your nomination.

B. Payment Gateway Please visit IIMA website (iimahd.ernet.in/exed) for more information.

C. Demand draft/cheque payable at par at Ahmedabad The cheque/draft should be in favour of "Indian Institute of Management, Ahmedabad" and sent directly to Executive Education Office address through courier or speed post.

Indian Institute of Management Vastrapur, Ahmedabad 380015 Gujarat, INDIA. Phone: +91-79-6632 4072-78, 4081, Fax: +91-79-26300352 (Executive Education) / 26306896 (General) Email: exed@iimahd.ernet.in, Website: iimahd.ernet.in/exed

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