BA – COMMUNICATION – ELECTRONIC MEDIA CONCENTRATION



BA – COMMUNICATION – ELECTRONIC MEDIA CONCENTRATIONPROGRAM ASSESSMENT REPORT: AY 2012-2013Program Rationale/Purpose Statement:The Bachelor of Arts degree in Communications offers students a thorough grounding in communication theory, practice and ethics along with practical knowledge and skills for majors interested in electronic media. Three complimentary interests drive the degree program: 1. To offer communication curricula that is aligned with Tiffin University’s mission of offering professional education.2. To offer major and minor concentrations that give students the professional and technical skills they need for employment opportunities across different communication fields.3. To develop solid oral, written and electronic communication skills for its majors and students taking communications courses to fulfill university requirements.Marketing / Recruitment Target Statement:The communications program seeks to recruit students who want to major in one of the three areas of communication offered at Tiffin while receiving a comprehensive general education in a small university environment. As a professionally focused major, the faculty strives to link communication theory with practice so students will be prepared to enter the field with the knowledge and skills to be successful. The strength of the program is in its ability to offer students individual attention in an atmosphere where they can interact, grow and develop as communicators in a close-knit and dynamic educational community. Program Learning Outcomes:Goals of the Program/Corresponding Classes:Students will understand and demonstrate acceptable writing skills appropriate to communicating effectively for electronic media organizations. COM218/235/329 / ENG262Students will understand and demonstrate acceptable digital and graphic design techniques. COM204 / CIT 255Program Executive Summary:Section One: Describe all department activities with respect to improving student learning in the major. This may include new faculty hires, course revisions, assignment creation, rubric revisions, goal evaluations, etc.Section Two: Describe which program goal(s) in the Major Program Plan was assessed during the academic year.See BelowSection Three: Describe analysis of assessment data and action plans for upcoming academic year.See BelowIntended Outcomes/Assessment Criteria:Intended Outcome 1: (D-Career Readiness–Program Specific/D–Writing Skills) Students will understand and demonstrate acceptable writing skills appropriate to communicating effectively for electronic media organizations.Assessment Criteria: Students will develop their writing skills for their electronic media foundation courses in COM329. This will be demonstrated by 80% of students achieving a “B” or higher on their final project in COM329.Section One - Activity Statement: COM 329 Writing for Electronic Media is only taught during Spring even numbered years. Therefore, it was not assessed this semester.Section Two - Results of Outcomes Activity: 2012-2013N/AMet/Not MetData DetailsSection Three - Analysis and Action Plans: The Communication Department hired a new full-time faculty member, beginning fall 2013, who will be responsible for teaching sections of Communication 130, Speech Communication, courses in interpersonal communication and public relations. In addition, the curriculum for Communication 130 was revised, resulting in the selection of a new textbook as well as assignments and focus for the course. In 2013-14, the Department plans to review its concentrations with the intention to revise them as needed. Also, the student newspaper plans to unveil an online platform, enabling students across the communication major to gain valuable professional experience in online media. Intended Outcome 2: (D - Technical Proficiency / D - Career Readiness) Students will understand and demonstrate acceptable digital and graphic design techniques. Assessment Criteria: Students will develop their digital and graphic design techniques in COM204. This will be demonstrated by 80% of students achieving a “B” or higher on their final project in COM204. Section One - Activity Statement: Section Two - Results of Outcomes Activity: 2012-2013Met/Not MetData DetailsSection Three - Analysis and Action Plans: Updated: November 2011 ................
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