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Distribution WorksheetStudent: ___________________________________________________________________________Individuals and firms involved in the process of making a good or service available for use or consumption by consumers or industrial users are considered members of a:A. distribution line.B. marketing channel.C. consortium.D. cartel.E. distribution mix.A(n) __________ is any intermediary between a manufacturer and end-user markets.dealeragent or brokerretailerwholesalermiddlemanA(n) __________ is any intermediary with legal authority to act on behalf of the manufacturer.dealeragent or brokerretailerwholesalerdisintermediaryA(n) __________ is any intermediary who sells to other intermediaries, usually to retailers, and usually in consumer markets.dealeragent or brokerretailerwholesalerdisintermediaryWhich type of an intermediary is a dealer?a middlemana wholesalera retailera distributorany of the aboveIntermediaries performing a transactional function in distribution are engaged in buying, selling, and:channeling.strategizing.liaising.risk taking.merchandising.Transactional function activities involve:buying, selling, and risk taking.assorting, sorting, and storing.financing and grading.transportation.marketing information and research.In terms of distribution, when marketing channel members are engaged in assorting, storing, sorting, andtransporting, they are performing __________ functions.logisticaltransformationalfacilitatingimplementingtransactionalIn terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.logisticaltransformationalfacilitatingimplementingtransactionalA(n) __________ exists when producers and ultimate consumers deal directly with each other.strategic channel alliancedirect channelsubsidiary channelindirect channeldual distribution channel__________ is an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.A strategic channel allianceMultiple level sellingParallel distributionDual distributionMulti-layered distributionA recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n):dual distribution.a strategic channel alliance.cooperative distribution.a integrated channel alliance.a multi-channel venture.Which of the following do marketing executives consider when choosing a marketing channel and intermediaries?coverage of the target marketsatisfying buyer requirementsprofitability of the channel and intermediariesdensity and type of intermediaries used at the retail level of distributionall of the aboveThe three degrees of distribution density are:intensive, extensive, and selective.extensive, concentrated, and selective.intensive, exclusive, and selective.extensive, pervasive, and concentrated.concentrated, exclusive, and intensive.Which of the following is a major consideration for satisfying buyer requirements when designing distribution channels?informationconveniencevarietypre- or post-sale servicesall of the above ................
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