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AOL

"Bullying is an extremely important issue that we all must address and at AOL we want to do our part to raise awareness and put an end to it. By leveraging our platforms and our talent we are able to create mass awareness around this campaign and educate and empower parents to talk to their children about being more than just a bystander." -- Joey Blumenfeld, Senior Manager, AOL’s Cause Marketing & Partnership Initiatives

Carat

“Bullying can happen anywhere and to anyone, and we’re passionate about inspiring people to be more proactive in preventing it. We’re proud to partner with the Ad Council to leverage the power of media in this campaign to raise awareness of this increasingly important issue.” -- Doug Ray, President, Carat North America.

Communispace

“Our partnership with both the Ad Council and DDB throughout this process has been extremely rewarding. We are so pleased that our team and the members of our online communities were able to contribute to this worthy cause in such a significant way. By digging into the mindset of parents and uncovering what truly resonated with them, we felt we were able to add real value to the project along the way.” --Kristen Fleury, Consultant at Communispace

DDB

“The messaging component of the campaign is purposefully crafted to be as uncomfortable and disconcerting as possible to remind parents of the gravity of what their kids are witnessing and the devastating effects this experience can have on them.  To balance the urgency of the narrative with an empowering call to action, the campaign offers an educational resource at where parents can go to teach their kids safe ways to be more than a bystander.” --Joe Cianciotto, Executive Creative Director, DDB

Do Something

"There's so much amazing data and resources on bullying out there, so for our nationwide questionnaire, we really wanted to make sure that we were showcasing what young people themselves think and feel about the issue." -- Jeff Bladt, Data Scientist,

Facebook

"Bullying is a serious social issue and Facebook is dedicated to providing tools that empower our community to address it. We recently launched a new bullying prevention page in the Family Safety Center that features anti-bullying resources and positive examples of communities standing up to bullying. We encourage parents, teachers, students and anyone else who might be affected by bullying to use and share these important tools." -- Marne Levine, Vice President of Global Public Policy for Facebook

Johnson & Johnson

“Johnson & Johnson is committed to bringing greater awareness to a critical social issue affecting so many young people and their families. As a father of three children, I am particularly proud to partner with the Ad Council to raise awareness and provide practical tools that will empower parents and their children to talk about how to take action and become more than a bystander.  Our support of this important campaign aligns with our longstanding responsibility to help advance the health and well being of families and communities across the country and around the world.” -- Michael Sneed, Vice President, Global Corporate Affairs, Johnson & Johnson

MLB Network

“MLB Network is proud to partner with the Ad Council in their campaign against bullying in the U.S. We firmly believe that educating parents and children on the ways we can decrease the rate of bullying in the U.S. is an important goal.”-- Tony Petitti, MLB Network President and CEO

National PTA

“National PTA is proud to support the Ad Council and its partners in disseminating practical, relevant tools for bullying prevention. This partnership will help families teach their children how to recognize a bullying situation and how to respond. 

Bullying prevention has long been a priority of National PTA. We believe strong family-school partnerships help prevent bullying and lead to better learning environments for our children. Through National PTA’s Connect for Respect program, PTAs across the country are facilitating community forums with students, families, and school leaders to discuss specific ways to create school cultures built on respecting all individuals.”  -- President Betsy Landers, National PTA

Waitt Institute for Violence Prevention

“We know from research done at Waitt Institute that what parents say does have an impact on children's willingness to intervene when they see bullying behavior.  It's a crucial part of bystander involvement and we know this campaign will make a difference.” – Cindy Waitt, Director, Waitt Institute for Violence Prevention

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