The Ultimate Guide To Create a Succesful Online Business
THE ULTIMATE EPIC GUIDE TO
CREATE A SUCCESFUL ONLINE BUSINESS
By Catalin Zorzini
Copyright 2013 Catalin Zorzini. All rights reserved
Catalin Zorzini Author Daniel J. Campos Lozada Designer Anca Rusu Editor
Feel free to take passages from this book and replicate them online or in print, but link back to
If you want to use more than a few paragraphs, email catalin@ecommerce-
Where to find us outside this book:
ecommerce- @ecomplatforms _ecomplatforms
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Table of content
Introduction
5
Make an amazing first impression
10
Why photos matter
14
Improve your site's navigation
17
Have a unique idea
21
Craft a strong USP (Unique Selling Proposition)
25
Start blogging
28
Create a mind blowing About Us page
31
Develop a succesful SEO strategy
37
Target the right visitor with the right product
41
Use Live Chat to help potential customers make a decision faster 43
To coupon or not
46
Improve shopping cart experience
49
Develop a successful shipping strategy
53
Ask for feedback
61
Rethink your newsletter approach
65
Show people your site is secure and trustworthy
68
Use the power of Social Media to promote yourself
72
Implement an Affiliate Program for your store
76
Don't neglect mobile users
80
Choose the perfect ecommerce platform for your store
84
Conclusion
97
1 Introduction
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