Introduction to E-Commerce

?

MARTIN K?TZ

INTRODUCTION TO

E-COMMERCE

COMBINING BUSINESS AND

INFORMATION TECHNOLOGY

2

Introduction to E-Commerce: Combining Business and Information Technology

1st edition

? 2016 Martin K¨¹tz &

ISBN 978-87-403-1520-2

Peer review by Prof. Dr. Michael Brusch, Fachbereich 6, Hochschule Anhalt and

Prof. Dr. Corinna V. Lang, Fachbereich 2, Hochschule Anhalt

3

Deloitte & Touche LLP and affiliated entities.

INTRODUCTION TO E-COMMERCE

Contents

CONTENTS

Table of abbreviations

7

1

Basics and definitions

15

1.1

The term ¡°E-Commerce¡±

16

1.2

Business models related to E-Commerce

24

1.3

Technical and economic challenges

34

1.4

Exercises

35

2 Frameworks and architectures

37

2.1

Actors and stakeholders

37

2.2

Fundamental sales process

39

2.3

Technological elements

44

2.4

Exercises

360¡ã

thinking

61

.

360¡ã

thinking

.

360¡ã

thinking

.

Discover the truth at deloitte.ca/careers

? Deloitte & Touche LLP and affiliated entities.

Discover the truth at deloitte.ca/careers

? Deloitte & Touche LLP and affiliated entities.

Discover the truth at deloitte.ca/careers

4

Dis

INTRODUCTION TO E-COMMERCE

Contents

3

B2C business

62

3.1

The process model and its variants

62

3.2

The pricing challenge

77

3.3

The fulfilment challenge

79

3.4

The payment challenge

80

3.5

B2C-business and CRM

80

3.6

B2C software systems

81

3.7

Exercises

85

4

B2B business

86

4.1

The process model and its variants

86

4.2

B2B software systems

98

4.3

Exercises

106

5

Impact of E-Commerce

108

5.1

Ethics, morale & technology

109

5.2

Ethical aspects of ICT

110

5.3

Overall impacts of E-Commerce

112

5.4

Specific impacts of E-Commerce

118

5.5

Exercises

128

6 Security & compliance management

130

6.1

Foundations of risk management

130

6.2

Compliance Management

136

6.3

Information security management (ISM)

137

6.4

Technology

141

6.5

Legal aspects of E-Commerce

149

6.6

Exercises

152

7

Electronic payment

154

7.1

Business and money

154

7.2

The payment challenge

156

7.3

Payment procedures

158

7.4

Receivables management

165

7.5

Cyber money

166

7.6

Exercises

170

5

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