PDF BUSINESS ARCHITECTURE & BUSINESS MODELS
BUSINESS ARCHITECTURE & BUSINESS MODELS
Austin, Texas, USA - September 16, 2014 Steve DuPont
BUSINESS MODEL COLLABORATION TEAM
Member
Steve DuPont Karen Erwin Linda Finley Frank Fons J. Bryan Lail Stephen Marshall
Title
Senior Enterprise Architect, The Boeing Company Director, IT Strategy/Business Performance Services, NTT Data President, Leadership Advantage Senior Business Architect, STA Group Business Architect Fellow, Raytheon Company Business Architect, IBM Global Business Services
9/7/2014
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OVERVIEW
? Introduction and Directions (20 min) ? Tutorial ? Business Model Canvas (20 min) ? Exercise ? Using Business models for 3 Scenarios (50 min) ? Audience Input into BIZBOK? Update (15 min)
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INTRODUCTION
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BUSINESS MODEL
"A business model describes the rationale of how an organization creates, delivers, and captures value"*
Revenue Streams
Cost Structure
Value Items
Customer Segments
Products & Services
Customer Relationships
Capabilities
Channels
Activities
Resources
Partnerships
Business Model Aspects
*Alexander Osterwalder and Yves Pigneur, Business Model Generation, (Self Published, 2010)
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