DOC Business Model Canvas - Ning



Business Model Canvas

|Designed by: Lois J. Trongard Date:7/10/11 |

|Key Partners |Key Activities |Value Propositions |Customer Relationships |Customer Segments |

| | | | | |

|Other Veterinary clinics in the |Animal Medical Care |Compassionate, affordable pet care |Individualized based on patients and owner|Staff and family members of staff |

|community | | |needs | |

| |Companion Animal Wellness Care |One stop for office visits, medications, | |The Lake Country Community with |

|Wisconsin Veterinary Referral Service| |dietary foods and grooming |Source for information related to animal |animals in the home |

| |Grooming Services | |diseases and animal care | |

|Vendors | |Referral for emergency hospitals, doggy | |K-9 Members |

| |Sale of medicines, pet accessories, and |daycare, training clubs and pet kennels | | |

|Equipment suppliers |dietary foods | | |Rescue Groups |

| | | | | |

|Mobile veterinarians providing other | | | |Local Humane Societies |

|keys services such as ultra sounds | | | | |

|and in home euthanasia | | | |Individuals interested in using a |

| | | | |sustainable clinic for their pet care|

| |Key Resources | |Channels | |

| | | | | |

| |Veterinarians & employees | |Membership by Veterinarians in K-9 OTC | |

| | | | | |

| |Medical Equipment | |Lake Country Reporter | |

| | | | | |

| |Veterinary specific software | |Referrals | |

| | | | | |

| |Inventory of medicines, medical supplies | |Limited community Events | |

| |and dietary foods | | | |

| | | |The Clipper Magazine | |

| |Financial – excellent cash flow and | | | |

| |reserves | |The Humane Animal Welfare Society | |

| | | | | |

| | | |The Hartland Chamber of Commerce | |

| | | | | |

| | | |Facebook | |

| | | | | |

| | | |Arrowhead High School Advertising Events | |

|Cost Structure |Revenue Streams |

| | |

|Bundled services for surgeries and dentals |Fees for Services – surgeries, dentals, ultrasounds, grooming, radiography, lab |

| |work, euthanasia, office visits |

|Individual Services at cost plus markup | |

| |Products such as vaccinations, dietary foods, pet accessories, medications |

|Dietary foods, medicines and pet accessories at cost plus markup | |

| | |

| | |

|Social and Environmental Costs |Social and Environmental Benefits |

| | |

|Use of paper records, a non-renewable resource |Limited recycling |

| | |

|Many of the supplies are disposable and not recycled such as syringes, most probably end up in dumps |Clinic provides deep discounts to rescue organizations and humane societies. |

| | |

|Film radiography uses chemicals, takes up space, and is not easily provided to other healthcare professionals | |

| |The clinic owners are very philanthropic giving away cash donations as well as |

| |free services |

|No Pet Care Outreach Programs in place | |

| |Owners are open to new initiatives that will improve the sustainability within |

|Current energy source is non-renewable |the clinic |

| | |

| |The clinic provides health insurance, 401K, and paid vacation for full time |

| |employees |

| | |

| |Employees receive free office visits for their pets and other services and |

| |products at cost plus 10% markup |

| | |

| | |

| |Services provided are socially beneficial for the community of pet owners |

Template prepared by Paul Ventura from Osterlander & Pigneur (2010), Business Model Generation. Wiley: NY

Once you’ve filled this out yourself, it’s yours. So it should be “Adapted by the author from Osterwalder & Pigneur. All I did was created an editable document.

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