DOC Business Model Canvas - Ning
Business Model Canvas
|Designed by: Lois J. Trongard Date:7/10/11 |
|Key Partners |Key Activities |Value Propositions |Customer Relationships |Customer Segments |
| | | | | |
|Other Veterinary clinics in the |Animal Medical Care |Compassionate, affordable pet care |Individualized based on patients and owner|Staff and family members of staff |
|community | | |needs | |
| |Companion Animal Wellness Care |One stop for office visits, medications, | |The Lake Country Community with |
|Wisconsin Veterinary Referral Service| |dietary foods and grooming |Source for information related to animal |animals in the home |
| |Grooming Services | |diseases and animal care | |
|Vendors | |Referral for emergency hospitals, doggy | |K-9 Members |
| |Sale of medicines, pet accessories, and |daycare, training clubs and pet kennels | | |
|Equipment suppliers |dietary foods | | |Rescue Groups |
| | | | | |
|Mobile veterinarians providing other | | | |Local Humane Societies |
|keys services such as ultra sounds | | | | |
|and in home euthanasia | | | |Individuals interested in using a |
| | | | |sustainable clinic for their pet care|
| |Key Resources | |Channels | |
| | | | | |
| |Veterinarians & employees | |Membership by Veterinarians in K-9 OTC | |
| | | | | |
| |Medical Equipment | |Lake Country Reporter | |
| | | | | |
| |Veterinary specific software | |Referrals | |
| | | | | |
| |Inventory of medicines, medical supplies | |Limited community Events | |
| |and dietary foods | | | |
| | | |The Clipper Magazine | |
| |Financial – excellent cash flow and | | | |
| |reserves | |The Humane Animal Welfare Society | |
| | | | | |
| | | |The Hartland Chamber of Commerce | |
| | | | | |
| | | |Facebook | |
| | | | | |
| | | |Arrowhead High School Advertising Events | |
|Cost Structure |Revenue Streams |
| | |
|Bundled services for surgeries and dentals |Fees for Services – surgeries, dentals, ultrasounds, grooming, radiography, lab |
| |work, euthanasia, office visits |
|Individual Services at cost plus markup | |
| |Products such as vaccinations, dietary foods, pet accessories, medications |
|Dietary foods, medicines and pet accessories at cost plus markup | |
| | |
| | |
|Social and Environmental Costs |Social and Environmental Benefits |
| | |
|Use of paper records, a non-renewable resource |Limited recycling |
| | |
|Many of the supplies are disposable and not recycled such as syringes, most probably end up in dumps |Clinic provides deep discounts to rescue organizations and humane societies. |
| | |
|Film radiography uses chemicals, takes up space, and is not easily provided to other healthcare professionals | |
| |The clinic owners are very philanthropic giving away cash donations as well as |
| |free services |
|No Pet Care Outreach Programs in place | |
| |Owners are open to new initiatives that will improve the sustainability within |
|Current energy source is non-renewable |the clinic |
| | |
| |The clinic provides health insurance, 401K, and paid vacation for full time |
| |employees |
| | |
| |Employees receive free office visits for their pets and other services and |
| |products at cost plus 10% markup |
| | |
| | |
| |Services provided are socially beneficial for the community of pet owners |
Template prepared by Paul Ventura from Osterlander & Pigneur (2010), Business Model Generation. Wiley: NY
Once you’ve filled this out yourself, it’s yours. So it should be “Adapted by the author from Osterwalder & Pigneur. All I did was created an editable document.
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