Intern. J. of Research in Marketing

The effects of mailing design characteristics on direct mail campaign performance Sebastian Feld a, Heiko Frenzen b, Manfred Krafft c, Kay Peters d,⁎,1, Peter C. Verhoef e,2 a Center for Interactive Marketing and Media Management, c/o Institute of Marketing, University of Muenster, Am Stadtgraben 13-15, 48143 Muenster, Germany b Aston Business School, Aston Triangle, Birmingham B4 7ET ... ................
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