Direct Mail - CIMA

188,000 finance professionals in 168 countries

Direct mail

Media Pack 2012

mercial

CLIENTS

CONTACT

Hilton Young Commercial Account Director CIMA Media T +44 (0)20 7775 5511 E: hilton.young@ Alex Baird Account Manager CIMA Media T +44 (0)20 7775 5550 E: alex.baird@

DIRECT MAIL: Media pack

DIRECT MAIL

OVERVIEW CIMA can work with you to create direct mail campaigns for specific segments of our membership, and can create lists that are designed to achieve the best possible match between our members and your business requirements.

What are the benefits of using direct mail? CIMA will work with you to make sure that your direct mail campaign:

n Is aimed at the right people, using detailed selection criteria n Is cost effective by only selecting the right recipients n Can be sent to home addresses to maximise impact of your mes-

sage and avoiding clutter in the office n U ses the size and format of mailing you want n Maximises response rates by including multiple means of reply

RATES

Data and targeting We have made significant investments in the database systems that maintain the quality of our membership information, and keep our lists up to date ? so we can offer rapid turnaround on your requirements, often providing a quote within 24 hours.

To help you target our audience effectively and efficiently you can profile our membership by using the following selection criteria: n Geography n Qualification level n Years of experience n Job title n Company size n Industry sector

Mailshots (postal) - ?275 per 1,000 names Direct mail count request -- No charge

Email - ?425 per 1,000 names (Setup fee of ?200 per campaign will be applied)

* Prices and availability are subject to change at any time by CIMA without notice.

CIMA's e-Dm campaigns are impressive with an average open rate of 28.5% and click through rates of 6%*

mercial

CIMA LOCATIONS

l Locations of CIMA offices worldwide

size of company

making purchase decision

Job titles

DIRECT MAIL: Media pack

PURCHASE DECISION-MAKING OF CIMA MEMBERS

44 Number of members: 26721 % IT software

34 20648 % Recruitment services

33 20041 % IT hardware

32 19433 % Banking services

30 18219 % Payroll

30 18219 % Training solutions

28 17004 % Consultancy services

23 21 13968 % Compensation and benefits

%

21 12753 % E-commerce solutions

21 12753 % Business travel

20 12146 % Company/fleet cars

*Source: CIMA internal campaign data mercial

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