Cross-Selling: Offering the Right Product to the Right Customer at …
cross-selling offers will train the customer to ignore these efforts, thereby de-sensitizing the customer to future cross-selling efforts. At theextreme,thecustomerbecomesannoyed, and thecross-selling strat-egy produces the opposite of its ultimate goals, leading to customer at-trition. This is why cross-selling must be implemented through ................
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