TYBMM- Burhani College
Format of AMR Case Study
Students will be given a case study and will be asked to write the Research Design and the Sampling Methodology. The research process will not be asked as that is already in the research design.
The Research Design is the plan or blue print of how the research is to be carried out. Hence all the specifics have to be included in the research design
The Problem. This will be in the question itself
The Objective The objective is in the case study
Type of Research a) Descriptive or Causal (as per the case study)
Exploratary research will be done first by the
Researcher as it helps him/her to develop a good
research design
This exploratory research is not done according to
any sampling plan but is done on an ad-hoc basis
b) It will be primary research
Where conducted Depending of the case study urban, semi-urban or
rural
Mention the names of the places where it is to be
done
Hypotthesis Not necessary
Sampling Methodology Mention the type of sampling to be used It may be one
Type or a combination of two types of sampling.
Students should not write all the sampling types. Only
what is to be used for the case study.
Sample Size It has been proved that a sample size of 225 in a
Homogenous group will give a margin of error of + or –
Hence a sample size of 225 can be adopted If the groups
are two then a sample size can be 500
.
Sample Break-up if any as per the case (Quota sampling)
Sampling Unit as per the case study ( housewife, head of households,
students etc )
Sampling Frame as per the case. Everone who has a chance to be
selected for the study is in the sampling frame
Method of Data Collection How the data will be collected ( mail , telephone, malls
Personal interview etc)
Questionnaire Structured or unstructured or both
Qualitative or Quantitative or combination of both
Will it have attitude measurement, if yes mention what
type will be used? Etc
Testing of the The Questionnaire will be pretested
questionnaire
Type of Interview Mail, Mall, House to House personal interviews etc
Interviewer briefing Interviewers will be briefed on how the questionnaire is to
be filled
How the work will be explain one or two sentences
supervised
Editing of questionnaires say what this means
Back-check 10% of the interviews will be checked. The respondents
will be revisited and reinterviewed.
Tabulation Each question will be tabulated. Cross tabulation will
be done if required
Findings Will be as per the tables
Conclusion Will be based on the findings
Recommendations Based on the conclusions of the study
Report Mention the headings of the report The title page, about
study etc. As per the report writing format
Time for completion 6 to 8 weeks or 2 to 3 months (not much more)
Cost Don’t give any cost. Mention the items that will be taken
Into account when arriving at the cost ie cost of planning
the research, the payment to interviewers, supervisors,
printing of questionnaires, tabulations time spent on
editing, coding and all other expenditures and the profit
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