COMPLAINT SUMMARY OF THE ACTION - SEC.gov | …

Case 1:19-cv-12028-DPW Document 1 Filed 09/27/19 Page 1 of 16

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

SECURITIES AND EXCHANGE COMMISSION,

Plaintiff, v.

PETER SZATMARI Defendant.

Case No.

COMPLAINT Plaintiff Securities and Exchange Commission (the "Commission" or "SEC") alleges:

SUMMARY OF THE ACTION 1. This complaint concerns a U.S.-based Internet marketer who fraudulently offered and sold securities called "binary options" by disseminating false and misleading advertising through electronic mail, infomercial-like online videos, and websites to millions of prospective investors in the United States and globally. 2. From at least January 2014 through December 2016 (the "Relevant Period"), Peter Szatmari ("Szatmari" or "Defendant") and his marketing partner ("Partner"),1 created and/or disseminated false and misleading Internet-based promotional materials designed to drive viewers of binary options brokers' websites and induce them to open and fund binary option trading accounts. The brokers, in turn, paid Szatmari and Partner each time a referred visitor opened and funded an account. The brokers were not registered with the SEC, and they offered

1 The Commission today filed separately an action against Mr. Szatmari's marketing partner, David Sechovicz. Mr. Sechovicz and the SEC have agreed, however, to immediately resolve that action and therefore the claims against Mr. Sechovicz.

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and sold unregistered binary options referencing securities and securities indices to investors in the United States.

3. Szatmari and Partner worked as "affiliate marketers." Affiliate marketing is a form of performance-based marketing where an independent advertiser promotes a third party's goods or services, usually by driving potential customers to the third party's website. Affiliate marketers may distribute their own self-created/original advertising materials ("Original Campaigns") or distribute advertising materials created by others, a practice known as remarketing ("Remarketed Campaigns" and together with Original Campaigns, "Campaigns"). Under both scenarios, the affiliate marketer receives a commission each time a person visiting the third-party website takes a specified action, like clicking a link, making a purchase, or in this case, opening and funding a binary option trading account.

4. Szatmari and Partner sent or paid others to send millions of emails that directed prospective investors to videos created by them or other affiliate marketers that touted free software trading programs supposedly capable of generating large profits for investors who opened binary option trading accounts with specific "recommended" brokers. At other times, Szatmari and Partner paid third-party websites to host advertorials ? advertisements stylized as news articles ? that made similar claims.

5. The videos created and/or disseminated by Szatmari and Partner purported to show actual investors and real results, including people enjoying rich lifestyles supposedly achieved by trading binary options. The videos also contained purported "live" demonstrations of people opening and funding accounts in "real time" and seeing their trading balances increase automatically. The participants in the videos insisted to viewers that their stories were true.

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6. Yet these videos were entirely fictional. Paid actors pretended to be the creators of software that could effortlessly generate millions of dollars trading binary options; individuals gave fake testimonials falsely claiming they made great wealth using the software; and fabricated photos showed fictional account statements reflecting large balances supposedly achieved using the software. The videos' "live" demonstrations of profitable trading were also shams.

7. In addition, the videos included misleading claims that the software only worked with a specific and "recommended broker." In reality, no software existed capable of producing the promised results, and Szatmari's marketing materials only "recommended" those brokers who agreed to pay Szatmari and Partner each time an investor opened and funded an account.

8. Szatmari and Partner received a flat commission ? customarily between $350 and $450 ? for every customer who viewed their Original Campaign materials and then opened and funded an account with the campaign's recommended broker. Typically, Szatmari and Partner split this commissions 50/50.

9. By virtue of this conduct and other conduct described in this Complaint, Defendant violated the antifraud provisions of Section 17(a) of the Securities Act of 1933 (the "Securities Act"), 15 U.S.C. ? 77q(a), and Section 10(b) of the Exchange Act of 1934 (the "Exchange Act"), 15 U.S.C. ? 78j(b), and Rule 10b-5 thereunder, 17 C.F.R. 240.10b-5.

10. Defendant was also a necessary factor and substantial participant in an illegal offering or sale of unregistered securities and also violated the registration provisions of Section 5 of the Securities Act, 15 U.S.C. ? 77e.

11. The Commission seeks civil monetary penalties and remedial ancillary relief, including, but not limited to, disgorgement of ill-gotten gains, injunctions, and such other relief

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as the Court may deem necessary and appropriate. Unless restrained and enjoined by this Court, Defendant is likely to continue to engage in the acts and practices alleged herein.

JURISDICTION AND VENUE 12. The Commission brings this action pursuant to Sections 20(b), 20(d)(1) and 22(a) of the Securities Act, 15 U.S.C. ?? 77t(b), 77t(d)(1) & 77v(a), and Sections 21(d)(1), 21(d)(3)(A), 21(e) and 27(a) of the Exchange Act, 15 U.S.C. ?? 78u(d)(1), 78u(d)(3)(A), 78u(e) & 78aa(a). Defendant has, directly or indirectly, made use of the means or instruments of transportation or communication in interstate commerce or of the mails in connection with the activities alleged in this Complaint, including by making use of the Internet to offer securities and sending or receiving interstate email and participating in interstate voice or video calls. 13. Venue is proper here pursuant to Section 22(a) of the Securities Act and Section 27(a) of the Exchange Act and also pursuant to 28 U.S.C. ? 1391(c)(3). During the Relevant Period, Partner lived in this district and carried on the unlawful affiliate marketing activities of Defendant and Partner from this district. Acts, practices, and transactions constituting violations of law alleged in this Complaint occurred within this district. Defendant is also no longer a resident of the United States, and therefore venue is proper in any district court.

DEFENDANT 14. Peter Szatmari, age 43, lived and worked in Hawaii and Hungary at various times during much of the Relevant Period. He later lived in Austin, Texas until approximately May 2019, at which point he moved to Budapest, Hungary.

FACTS I. AFFILIATE MARKETING IN BINARY OPTIONS SECURITIES

15. Binary options are financial instruments with a value tied to the price of a reference asset, including securities and securities indices. An investor chooses whether the

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underlying asset's price will rise above or fall below a certain price at a particular time (e.g., will Apple, Inc. stock be above $100 per share at 1 p.m. on a particular day). The options are "binary" because they have only two possible outcomes: the investor with a correct prediction makes money; the investor with an incorrect prediction loses the investment. Unlike other types of options, a binary option does not give the holder the right to purchase or sell the underlying asset. Instead, it is "cash settled."

16. Binary options referencing a security or securities within the meaning of Section 2(a)(1) of the Exchange Act, 15 U.S.C. ? 77b(a)(1), and Section 3(a)(10) of the Exchange Act, 15 U.S.C. ? 78c(a)(10), are themselves "securities" within the meaning of those provisions.

17. Affiliate marketers typically promote over the Internet a product or service provided by a third party (e.g., a vendor) who pays them when they cause someone to take a specific action, like clicking a link or buying the vendor's product or service. Here, binary options brokers paid Szatmari and Partner a pre-set commission (typically $350 to $450) for each investor who opened and funded an account with those brokers as a result of viewing fraudulent marketing materials that Szatmari and Partner created and/or disseminated.

II. DEFENDANT'S FRAUDULENT OFFERS OR SALES OF BINARY OPTIONS 18. Between 2014 and 2016, Szatmari participated in the creation and dissemination

of at least six false and misleading marketing campaigns designed to persuade potential investors, predominately in the United States, to open and fund binary options trading accounts with overseas unregistered brokers operating on the Internet. These Original Campaigns' advertising materials generally consisted of (a) textual materials disseminated over the Internet; (b) a website; and (c) one or more videos embedded into the website.

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