KeyBank Broadway Series



KeyBank Broadway Series

November 6 - 18, 2012

Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm

2 hours, 30 minutes with intermission

OFFICIAL SHOW BLURB

Disney’s BEAUTY AND THE BEAST is the classic story of Belle, a young woman in a provincial town, and the Beast, who is really a young prince trapped in a spell placed by an enchantress. If the Beast can learn to love and be loved, the curse will end and he will be transformed to his former self. But time is running out. If the Beast does not learn his lesson soon, he and his household will be doomed for all eternity.

Disney’s Beauty and the Beast has become an international sensation that has played to over 35 million people worldwide in 13 countries. The show features the animated film’s Academy Award®-winning score with music by Alan Menken and lyrics by the late Howard Ashman, with additional songs with music by Alan Menken and lyrics by Tim Rice. The book is written by Linda Woolverton

TALKING POINTS

- The film BEAUTY AND THE BEAST came out in 1991 – the stage show is based on the film, and includes the same award-winning musical score by Alan Menken and Howard Ashman – as well as several new songs which did not appear in the film.

- BEAUTY AND THE BEAST ran on Broadway for 5464 performances between 1994 and 2007, and is Broadway’s 8th longest running musical of all time

- The story is that of Belle, a young woman, and the Beast, who is really a young prince under a spell placed by an enchantress. If the Beast can learn to love and be loved, the curse will end and he will be transformed to his former self.

- While BEAUTY AND THE BEAST can be a wonderful way to introduce children to the wonders of Broadway entertainment, the show is not just for kids – adults of all ages can enjoy this timeless love story

Casting notes: TBD

Awards and Special Notes: Nominated for nine Tony Awards in 1994 – including Best Musical. Won one (Best Costume Design). Nominated for 10 Drama Desk Awards in 1994.

Official website:

Audio/Visual content: interactive

Facebook: beautyandthebeastontour

Twitter: @NETworksonTour

Additional show experience offerings: Pre-show Broadway Buzz at the Idea Center (one hour before all shows), Chats with the cast immediately after Thursday performances

CONTACT INFO

Marketing contact:

Elise Rossman / rossmane@ / 216.640.8656

Publicity contact:

Trish McKeon / mckeont@ / 216.640.8658

Digital contact:

Stephanie Anderson / andersons@ / 216.640.8652

AUDIENCE DEMO

Target audience: Women 25 – 54, Typical Broadway theater goers, Disney fans

Age appropriateness: 4 years and older

Adult content: None

Niche audiences: Fans of Beauty and the Beast the movie, fans of other Disney musicals, Families, Grandparents, Fans of big Broadway musicals, Girl Scouts, Women’s Groups

PROGRAMMING

TV

- focus on Women 25 - 54

- potential programming includes early morning local news, Today, GMA, CBS This Morning, Evening News, ET, Access Hollywood, Rachel Ray, Ellen

- cable stations include CNN, MSNBC, Food, Travel, HGTV, TLC, Lifetime, Bravo, Hallmark – plus any “romantic comedy movies” like “You’ve Got Mail,” etc that skew to women

RADIO

- directed at Women 25 - 54

- formats include Adults Standards, Timeless Classics, Jazz, News / Talk, Adult Contemporary, Oldies, NPR

SALES WINDOW

Print – Early October through show dates

Electronic - Late October through show dates

Online – October – November

Outdoor – October – November

SAMPLE PROMOTIONAL / CONTESTING IDEAS

**While these sample promotions and contests will give you an idea of what we are looking for, by no means are these the ONLY ideas you can use for BEAUTY AND THE BEAST. Please feel free to be creative and tweak these concepts, or come to us with completely new and original ideas for discussion!**

Potential Third Party Partners

Book stores, Libraries, Grocery Stores, Shopping Malls, Zoos, Pet Stores, Hotels, Restaurants, Children’s Museums, Florists, Jewelers, Day Spas, Automotive Dealers

Examples

Your and Your Beautiful Beast Photo Contest – Run a photo contest, encouraging readers/viewers to submit a photo of themselves with their pet. Finalists are voted on for the chance to win a spa day, pet supplies and tickets to the show

Donate a Book for Belle – Encourage book donation at a local library or bookstore, and have a local on air personality or celebrity host a book reading at the location to either kick off or end the event

Mom’s Day of Beauty – Have viewers/readers submit reasons why their mom deserves a makeover or relaxing day at a local day spa

Be Our Guest – Enter to win a package including dinner, limo ride to/from the show, hotel room for the night and passes to the cast party on opening night

Test Drive a Beauty – Work with a local car dealership to promote a chance to win tickets to the show by test driving a new car

Floral Shop Giveaway – Enter to win a chance for a local florists shop to deliver red roses to your sweetheart along with tickets to the show

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