Pre-Listing Package



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AVALAR SAN DIEGO

PRE-LISTING PACKAGE

PRESENTED TO YOU

BY IRINA KUMITS, REALTOR®

(619) 540-9685

IRINA@

WWW.

PRE-LISTING

INFORMATION

PACKAGE

Enclosed you will find information regarding IRINA KUMITS and HER Team of professionals, the 198-Step System IRINA KUMITS has created to get your home sold fast and for top dollar, a list of questions you should ask ANY Realtor before you sign ANYTHING, details of IRINA KUMITS’s guarantee, a list of Real Estate Myths, and much more!

Please review this package before your

next appointment with IRINA KUMITS.

Dear Mr. & Mrs. XXXXXXX,

Thank you for taking the time to review this package. I have sent you these materials in advance of our meeting so that you will know a little more about me, my team, our services, and how they will benefit you.

At this point, I don’t know all of your particular needs and objectives, nor do I know your financial and family situation entirely. I do know that selling a home can be an extremely emotionally trying time, or a very exciting one. My job is to provide you with enough solid information so you can make an honest, informed decision based upon facts not hype.

As you look through this package, use the forms at the back to note any questions that you have for me so that we will not forget to address them at our meeting. I am preparing a complete presentation and market analysis for our meeting. I will cover many important items that other agents may not even know, such as:

⎫ The proven 201 Step Home Selling System

⎫ And much more

Selling your home is a complicated task, so it is crucial to have every possible advantage you can. Thank you again for your time, and I look forward to meeting with you.

Sincerely,

IRINA KUMITS

IRINA KUMITS

MISSION STATEMENT

It is the mission of IRINA KUMITS and HER Team to consistently provide the highest quality, most innovative and exceptional real estate service available anywhere in the San Diego County, and surrounding areas.

Our client’s needs always come first. We will strive to always provide value far in excess of our client’s expectations. Our constant goal is mutual respect, and long term relationships that are beneficial to all parties.

Our operation will be a great place to work and do business. We will be positive, helpful, and enthusiastic at all times – always focusing on solutions, not challenges. We will take care of business first and foremost, but have fun and enjoy ourselves in the process.

We will run a clean, organized, and efficient operation, and always adhere to the highest standards of integrity and ethical business practices.

We will never rest on our accomplishments. We will constantly strive to create, develop, and implement new ideas, strategies, and services that will benefit our clients. We will continue to seek continuing education in all aspects of our business to increase the level of service we offer our clients.

Core Values

• Honesty & Integrity at all times and in all situations.

• Continually improve our services to exceed our client’s expectations.

• Create and nurture a fun, exciting, creative and productive work environment.

• Tirelessly pursue personal & Team growth while reaching well-formulated goals.

• Work with only the most enjoyable and motivated clients and co-workers.

Irina Kumits’

“198 Step System to Get Your Home Sold Fast and For Top Dollar”

(shows an average time invested in selling a home)

1. Research tax records to verify full and complete legal information so it is available to prospective buyers and buyer’s agents on MLS printout (1 hour).

2. Research property’s ownership and deed type (1 hour).

3. Research property’s public record information for lot size & dimensions (30 minutes).

4. Research and verify legal description (30 minutes).

5. Research property’s land use coding and deed restrictions (15 minutes).

6. Research property’s current use and zoning (15 minutes).

7. Verify legal name(s) of owner(s) in county’s public property records (10 minutes).

8. Research sales activity for past 6-18 months from MLS and public records databases (1 hour).

9. Research “Average Days on Market” for property of this type, price range, and location (30 minutes).

10. Research competitive properties that are currently on the market (30 minutes).

11. Research competitive properties that have been withdrawn (30 minutes).

12. Research competitive properties that are currently under contract (30 minutes).

13. Research expired properties (properties that did not sell during their time on the market) (30 minutes).

14. Research competitive properties that have sold in the past six months (30 minutes).

15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area (1 hour).

16. Research the previous sales activity (if any) on your home (30 minutes).

17. Download and review property tax roll information (30 minutes).

18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value

19. (2 hours).

20. Obtain and verify accurate methods of contacting you (5 minutes).

21. Gather information to help assess your needs (1 hour).

22. Review current title information (30 minutes).

23. Measure interior room sizes (30 minutes).

24. Confirm lot size your copy of certified survey, if available (15 minutes).

25. Obtain copy of floor and pool plans, if available (15 minutes).

26. Review current appraisal, if available (30 minutes).

27. Identify Home Owner Association manager, if applicable (15 minutes).

28. Verify Home Owner Association fees, if applicable (15 minutes).

29. Verify security system, current term of service and whether owned or leased (15 minutes).

30. Verify if you have a transferable Termite Bond (15 minutes).

31. Ascertain need for lead-based paint disclosure (15 minutes).

32. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled

(2 hours).

33. Compile list of repairs and maintenance items (1 hour).

34. Prepare showing instructions for buyers’ agents and agree on showing time window with you (15 minutes).

35. Assess your timing (5 minutes).

36. Assess your motivation (5 minutes).

37. Assess your immediate concerns (5 minutes).

38. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed (30 minutes).

39. Discuss your purchase plans and determine how IRINA KUMITS and the AVALAR SAN DIEGO team can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location (30 minutes).

40. Determine how quickly you need to move (5 minutes).

41. Obtain information that will help IRINA KUMITS to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? (1 hour).

42. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potential save you money if you purchased less than three years ago) (1 hour).

43. Obtain one set of keys which will be inserted in the lockbox (10 minutes).

44. Perform Interior Décor Assessment (1 hour).

45. Review results of Interior Décor Assessment and suggest changes to shorten time on market (30 minutes).

46. Perform exterior “Curb Appeal Assessment” of subject property (30 minutes).

47. Review results of “Curb Appeal Assessment” with you and provide suggestions to improve salability (30 minutes).

48. Give you an overview of current market conditions and projections (30 minutes).

49. Provide Home Audit to discuss constructive changes to your home to make it more appealing; how to show exceptionally well and help it to yield the greatest possible price to an interested buyer (30 minutes).

50. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.) (30 minutes).

51. Review and explain all clauses in Listing Agreement (and addendums, if applicable) (1 hour).

52. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property (15 minutes).

53. Compile and assemble formal file on property (1 hour).

54. Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings (1 hour).

55. Offer pricing strategy based on professional judgment and interpretation of current market conditions (30 minutes).

56. Assist you in strategically pricing home to enable it to show up on more MLS Searches (30 minutes).

57. Discuss goals with you to market effectively (30 minutes).

58. Discuss and present strategic master marketing plan (15 minutes).

59. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly (10 minutes).

60. Present and discuss the AVALAR SAN DIEGO Program to market your home the most effectively and bring the most buyers to you in the shortest amount of time (15 minutes).

61. Explore the option of marketing your home with an incentive of buying down points on the buyers’ loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the buyer saves on monthly payments and a tax credit (15 minutes).

62. Prepare an equity analysis to show you expenses, closing costs and net proceeds (30 minutes).

63. Explain the use of the Seller’s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights (30 minutes).

64. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet (15 minutes).

65. Set up Home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home (30 minutes).

66. Install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family’s security (10 minutes).

67. Write remarks within the MLS system specifying how you want the property to be shown (5 minutes).

68. Prepare showing instructions for buyers’ agents and agree on showing time window with you (10 minutes).

69. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact (30 minutes).

70. Prepare MLS property Profile Sheet (30 minutes).

71. Proofread MLS database listing for accuracy – including proper placement in mapping function (30 minutes).

72. Enter property data from Profile Sheet into MLS Listing Database (30 minutes).

73. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area (5 minutes).

74. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour (10 minutes).

75. Add property to AVALAR Active Listings list; provide information when potential buyers call for details (15 minutes).

76. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet (15 minutes)

77. Explain marketing benefits of Home Owner Warranty with you (15 minutes).

78. Assist you with completion of Home Owner Warranty application (15 minutes).

79. Submit Home Warranty application for conveyance at time of sale (15 minutes).

80. Provide you with a Personal Customized Services sheet to explain specific marketing available for your property (15 minutes).

81. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement (15 minutes).

82. Review AVALAR Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property (15 minutes).

83. Offer Realtor® tour, if applicable, to provide you with professional feedback and additional ways to best promote your home (2 hours).

84. Offer a Broker’s Open, if applicable, to promote your property to local Realtors® and their customers, to maximize showings (2 hours).

85. Create advertisements with your input, including information from Personalized Advertising Questionnaire (1 hour).

86. Prepare mailing and contact lists (1 hour).

87. Create, order, and mail Just Listed Postcards to promote the value of your home over others on the market (1 hour).

88. Create, print, assemble, and mail compelling flyers to hand deliver and/or mail to target customers, to stimulate calls on your home (1 hour).

89. Advise Network Referral Program of listing (1 hour).

90. Provide marketing data to buyers coming from referral network (15 minutes).

91. Create a marketing property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room (45 minutes).

92. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in your home to be available for buyers; these are to be included in a contract (30 minutes).

93. Create (if requested) a custom “Home Marketing Book” to be placed in your home for buyers & buyer’s agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible buyer benefits. Provide 5 for your property, and replace as needed. This makes your home stand apart in the buyers’ minds long after they have left your property (2 hours).

94. Deliver “Home Marketing Book” to your property and display in prominent location for buyers’ easy access (30 minutes).

95. Respond within 15 minutes of immediate page over the internet through our exclusive Lead Router program, which is a highly effective way to communicate with buyers who are interested in your property. Over 84% of all inquiries come from the Internet (15 minutes each inquiry).

96. Convey all price changes promptly to Internet real estate sites (5 minutes).

97. Capture feedback from Realtors® after all showings (30 minutes).

98. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing (30 minutes).

99. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions promptly (1 hour).

100. Notify you immediately of any offers, potential offers, or needs (15 minutes).

101. Discuss feedback from showing agents with you to determine if changes will accelerate the sale (15 minutes).

102. Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies (if requested) of your home listing information for them to review immediately (15 minutes).

103. Maximize showing potential through professional signage. AVALAR has one of the most recognizable logo and trademark in real estate (30 minutes).

104. Install AVALAR sign in front yard when allowed by Home Owners Association (30 minutes).

105. Market your home on the following internet sites: , , , , , and many others (ask

106. IRINA KUMITS for a comprehensive list of all websites that apply to your specific property) (30 minutes).

107. IRINA KUMITS is the exclusive Realtor® for for all of San Diego County. This produces additional potential customers for you.

108. Submit a crisp, clean digital photos complete with personally written remarks detailing your home and upload on all websites (30 minutes).

109. If Open House is to be held, arrange for print ad to be placed in San Diego Union Tribune the Monday before Open House to maximize number of customers (30 minutes).

110. Target market to determine who the most likely buyer willing to pay the highest price will be (30 minutes).

111. Deliver copies of advertisements and marketing material of your home to you for your review (30 minutes).

112. Make info box or tube available under “For Sale” sign making feature sheets available to those passing by (15 minutes).

113. Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifing for and touring your home (15 minutes).

114. Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing (30 minutes).

115. Advertise home to my VIP Buyers as well as all qualified buyers in my database (30 minutes).

116. Distribute flyer to all 25 agents in AVALAR office. Promote your home by distributing flyers local lenders and potential buyers who are relocating to our area (1 hour).

117. Promote the benefits of your property to all 25 agents in my office, and update them on any changes so they may convey enticing information to their buyers (30 minutes).

118. Deliver copies of advertisements and marketing material of your home to you for your review (30 minutes).

119. Promote your home to top Realtors in other areas (30 minutes).

120. Log in all home showings to keep record of marketing activity and potential purchasers (30 minutes).

121. Follow up with all the agents who have shown your home via fax or personal phone call to answer questions they may have (30 minutes).

122. Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood (1 hour).

123. Personally call your immediate neighborhood and surrounding neighborhood to promote the benefits of your home (if requested) (30 minutes).

124. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold, etc.) to keep you informed about key market conditions within your area (30 minutes).

125. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers (30 minutes).

126. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale (30 minutes).

127. Provide Open Houses with a licensed Realtor® at your request (4 hours).

128. Handle paperwork if price adjustment needed (1 hour).

129. Take all calls to screen for qualified buyers and protect you from curiosity seekers (30 minutes).

130. Receive and review all Offers to Purchase contracts submitted by buyers or buyers’ Agents to determine best negotiation position (2 hours).

131. Contact buyers’ agents to review buyer’s qualifications and discuss offer (30 minutes).

132. Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes, if requested (30 minutes).

133. Counsel you on offers. Explain merits and weakness of each component of each offer (1 hour).

134. Fax or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made, if possible) (30 minutes).

135. Confirm buyer is pre-qualified by calling Loan Officer, if needed (15 minutes).

136. Obtain pre-qualification letter on buyer from Loan Officer (15 minutes).

137. Negotiate highest price and best terms for you and your situation (30 minutes each counteroffer).

138. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent (30 minutes each counteroffer).

139. Fax or hand deliver copies of contract and all addendums to closing title company (30 minutes).

140. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent (30 minutes).

141. Record and promptly deposit buyer’s earnest money in escrow account (30 minutes).

142. Deliver copies of fully signed Offer to Purchase contract to you (30 minutes).

143. Fax/deliver copies of Offer to Purchase contract to Selling Agent (30 minutes).

144. Fax copies of Offer to Purchase contract to lender (30 minutes).

145. Provide copies of signed Offer to Purchase contract for office file (30 minutes).

146. Provide copies of signed Offer to Purchase contract to Title Agency (30 minutes).

147. Advise you in handling any additional offers to purchase that may be submitted between contract and closing (30 minutes).

148. Change status in MLS to “Sale Pending” (5 minutes).

149. Review buyer’s credit report results—Advise seller of worst and best case scenarios (30 minutes).

150. Assist buyer with obtaining financing, if applicable and follow-up as necessary (30 minutes).

151. Coordinate with lender on Discount Points being locked in with dates (30 minutes).

152. Deliver unrecorded property information to buyer (30 minutes).

153. Order septic system inspection, if applicable (15 minutes).

154. Receive and review septic system report and assess any possible impact on sale (30 minutes).

155. Deliver copy of septic system inspection report lender & buyer (30 minutes).

156. Coordinate termite inspection ordered (1 hour).

157. Coordinate mold inspection ordered, if required (1 hour).

158. Coordinate home inspection ordered and handle contingencies, if any (2 hours).

159. Confirm Verifications of Deposit & Buyer’s Employment Have Been Returned (30 minutes).

160. Follow Loan Processing Through To The Underwriter (30 minutes).

161. Contact lender weekly to ensure processing is on track (30 minutes).

162. Relay final approval of buyer’s loan application to you (30 minutes).

163. Coordinate buyer’s professional home inspection with you (30 minutes).

164. Review home inspector’s report (30 minutes).

165. Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs (1 hour).

166. Schedule Appraisal (15 minutes).

167. Provide comparable sales used in market pricing to Appraiser (30 minutes).

168. Follow-Up on Appraisal (30 minutes).

169. Assist seller in questioning appraisal report if it seems too low (30 minutes).

170. Coordinate closing process with buyer’s agent and lender (3 hours).

171. Update closing forms & files (1 hour).

172. Ensure all parties have all forms and information needed to close the sale (1 hour).

173. Confirm closing date and time and notify all parties (30 minutes).

174. Assist in solving any title problems (boundary disputes, easements, etc.) (1 hour).

175. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing (30 minutes).

176. Request final closing figures from closing agent (30 minutes).

177. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation (30 minutes).

178. Review final figures on HUD statement with you before closing (30 minutes).

179. Forward verified closing figures to buyer’s agent (15 minutes).

180. Request copy of closing documents from closing agent (15 minutes).

181. Confirm buyer and buyer’s agent have received title insurance commitment (15 minutes).

182. Provide “Home Owners Warranty” for availability at closing (15 minutes).

183. Review all closing documents carefully for errors (1 hour).

184. Forward closing documents to absentee seller as requested (30 minutes).

185. Review documents with closing agent (30 minutes).

186. Provide earnest money deposit check from escrow account to closing agent (30 minutes).

187. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing (1 hour).

188. Assist in scheduling the closing date for you and all parties (30 minutes).

189. Set up final walk-through of your home for buyers and their agent (1 hour).

190. Coordinate closing with your next purchase and resolve any timing problems (1 hour).

191. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.) (1 hour).

192. Have a “no surprises” closing and present seller a net proceeds check at closing (30 minutes).

193. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc. (30 minutes).

194. Answer questions about filing claims with Home Owner Warranty company if requested (30 minutes).

195. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied (30 minutes).

196. Respond to any follow-on calls and provide any additional information required from office files (30 minutes).

197. Help you relocate locally, or out of area with highly experienced AVALAR agents across the country - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free (1 hour).

198. Send letter with picture of your new home on it (if requested) - delivered to 20 friends and family, providing your change of address (1 hour).

199. IRINA KUMITS is a devoted, full time REALTOR( - not a part time real estate agent. Designations include Accredited Buyer Representative (ABR), Seller Representative Specialist (SRS), Certified Negotiation Expert (CNE), Transnational Referral Certified (TRC), Seniors Real Estate Specialist (SRES), Short Sale and Foreclosure Specialist (SFR). Your benefits include my expertise, and a wide range of market areas to promote your home.

Compare this to the local agency averages and you can see why this “198 Step System” is so effective.

All Agents are NOT equal!

Professors have Doctorates,

Physicians have Medical Degrees,

REALTORS have DESIGNATIONS!

How can you tell if your real estate agent has the knowledge and experience you need?

Ask about their Designations!

Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation.

This translates into a professional with advanced degrees to assist you in protecting YOUR biggest asset!

EASY EXIT

LISTING AGREEMENT

What’s your biggest fear when you list your home with a real estate agent? It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market.

Well, worry no more. IRINA KUMITS takes the risk and the fear out of listing your home with a real estate agent. How? Through our EASY EXIT Listing Agreement.

When you list your home through our EASY EXIT Listing Agreement, you can cancel your listing with us at any time. No hassles. It’s easy.

• You can cancel your listing anytime

• You can relax, knowing you won’t be locked into a lengthy contract

• Enjoy the caliber of service confident enough to make this offer

Only one restriction applies…we ask that you voice your concern and give us seven (7) days to try and fix the problem. That seems fair, doesn’t it? If we can’t fix any concerns within the seven day period, you are free to withdraw your listing.

IRINA KUMITS and AVALAR SAN DIEGO Brokers have strong opinions about real estate service. IRINA believes that if you are unhappy with the service you receive, you should have the power to fire your agent.

IRINA KUMITS

619-540-9685

SUGGESTED QUESTIONS FOR LISTING AGENTS

1. Are you a full-time Real Estate Agent? Yes, I am a full-time REALTOR®

2. How many years have you been licensed? I have been licensed for 6 years.

3. Do you have a working knowledge of Financing and Home loans other than classes you have taken to assist us on evaluating our potential buyer’s loan capabilities? AVALAR has had partial ownership and management of Charter Mortgage for 5 years. 2 years as Net Branch Owners of Home Capital Funding and we have been loan officers for our clients for a total of 7 years completing many loans from purchase money loans, equity loans and first-time borrower loans.

4. How many potential buyers do you talk with in a week? A month?

I normally talk to 15+ buyers a week and over 30 in a month as a result of my aggressive marketing.

5. How many buyers are you currently working with? I have more than 10 qualified and motivated buyers interested in buying a home. AVALAR also has a data base of over 300 buyers who have started the buying process and that we are in contact with every month with our newsletter and follow-up system.

6. What can you tell me about the real estate market in this area? Homes continue to sell quickly if priced correctly. Although the Fed rates have dropped the mortgage rates have increased but they are still low. The buyer pool is still strong and many buyers believe this is the time to buy which motivates them to purchase. In the higher price ranges the market is still strong with longer market times. List prices have lowered, and list to sale ratios have only dipped slightly. The inventory is very high which makes it a buyer’s market. Pricing the property correctly is extremely important and a Seller should not chase the market.

7. What price do you recommend for my home, and what is it based on? The price AVALAR determines to list your home at will be based on a careful study of CURRENT comparables in your area. I will do this together with you during our listing appointment.

8. How many of your listings have expired over the last 12 months? Why? None of AVALAR listings have expired although the average in our market is 13% of listings do expire. We attribute this success to pricing correctly, marketing aggressively and monitoring the market.

9. What kind of advertising/marketing do you do? May I see some samples? I do many different types of advertising and marketing. I create a property flier for your home and it is syndicated to 20 different marketing websites globally where it is seen by thousands of Home Buyers. These sites are , Google, Yahoo, Trulia, etc. In addition, I utilize Craig’s List for local advertising.

10. How do you attract buyers from outside the local area? AVALAR is part of a CRS Relocation Network within our Industry which has over 47,000 agents nationwide and our Franchise Network of over 140 offices. I advertise our listings on many web sites with 16 Domain Names, Google Ad Words, and Realtor .com.

11. Will you prepare an informative feature sheet for my property? May I see a sample? I will have a sample to show you at your listing appointment. You will see that my feature sheets are detailed and informative to my potential buyers while not giving all the information they will want. I want them to contact me so that I have an opportunity to discuss with them all of the features of your property.

12. Where and how will the feature sheets be distributed, and to whom? Feature sheets will be available in our office, and inside your home, and will be made available to prospective buyers upon request. I will install a brochure box with property information fliers. I will sign the property with a customary yard sign. I will also create a property specific web site that will advertise your listing’s features along with pictures (upon request).

13. Do you have a system to follow-up with other agents and brokers so that we get valuable feedback after every showing? May I see it please? Yes, I do. Please see my Showing Evaluation Checklist contained in this Pre-Listing Package.

14. How will you know if our property is being shown by other Realtors? I am electronically notified of every showing. I will have the name and company of every person showing the property so I may follow up with

them. It is also important that you communicate with me the names and contact information of any agents who have shown the property in case our electronic systems go down.

15. Do you have a system for offer Presentation, offer evaluation, and negotiation of the offer? May I see it please? Yes, I do. Please see my Offer Presentation/Evaluation/Negotiation Checklists contained in this Pre-Listing Package.

16. Do you have a transaction checklist to ensure the transaction has the best chance of staying together? May I see it please? Yes, I do. Please see my Transaction Strategies Checklist contained in this Pre-Listing Package. I also use a professional Transaction Management system called RELAY.

17. Do you have a marketing plan designed to sell my property? How does it go beyond placing a sign in my yard, an ad in the paper, and notifying the Multiple Listing Service? Yes, I do. Please see my “198 Step System to Get Your Home Sold Fast and For Top Dollar” contained in this Pre-Listing Package.

18. May I see a copy of a typical MLS listing sheet? I will have it available for you to see at our appointment. I will point out how detailed it is. Many agents are not diligent in entering all the important selling points of their listings. This has become very important as more and more buyers search for homes on the Internet. If your MLS listing sheet is full of details, your online listings will be also.

19. Are you associated with a national referral network that gives you the opportunity to refer me to the top agent in the town or state I may be moving to? Yes, I am and it is over 37,000 agents strong! I will be happy to find the best agent in the area you will be relocating to and recommend you to them and provide a liaison service.

20. How do you use the internet to advertise my property? What is the web address of the websites you use? Yes, the internet is one of the many ways I market your property. I take digital pictures immediately after listing your home and upload them to enhance your listing. Your home will be shown on many different websites. Some of them include our local MLS site , AVALAR brokers’ personal site, , our company’s site our National Realtor Association site, , my personal website to name a few. I am diligent about

creating a strong presence for your home on the internet as the National Association of Realtors reported in 2008 that 82% of buyers used the internet as an information source in their home search!

21. What do I do if I am unhappy with your service? Do you have a satisfaction guarantee or a cancellation policy? Is it in writing? May I see a copy please? Our simple, easy to understand “Easy Exit Policy” is included in this Pre-Listing Package. You will have a copy of this signed by me when you list your home with me.

22. Do you have trade references that I may call? Absolutely, please see our Reference list in this Pre-Listing Package. It is important to know that we have strong relationships with other business people in our area. They enjoy doing business with us because they know we are reliable and competent. In most cases, they do not get paid if we don’t keep the transaction together! We appreciate the trust they put in us!

FACT…

What that means to you is…

CONDITION

LOCATION

MARKET

TERMS

PRICE

LOCATION

The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high or low traffic, and highway accessibility, all need to be considered in determining the value of your home’s location. We cannot control the location

CONDITION

The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it…we can’t sell it!

MARKET

Recession, inflation, interest rates, mortgage availability, competition, and the public’s perception of the general economy all make up the market. It may be a buyer’s market or a seller’s market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. We can, however, take advantage of the market.

TERMS

The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. (And this is where my team of professional Affiliates really shine-by offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers!)

PRICE is the #1

most important factor

in the sale of your home.

The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket.

Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).

Failure to understand market conditions and properly price your home can cost you thousands of dollars and cause your home not to sell… fouling up all of your plans.

Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale.

I Won’t Let This Happen To You!

Utilizing the latest computer technology and my in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.

You can't afford any “guesswork” in this critical step!

PRICING GUIDELINES

• What you paid for your property does not effect its value.

• The amount of money you need to get out of the sale of your property does not effect its value.

• What you think it should be worth has no effect on value.

• What another real estate agent says your property is worth does not affect its value.

• An appraisal does not always indicate what your property is worth on the open market.

The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE VALUE!!

DO NOT automatically list with the agent that gives you the highest price.

Consumer Reports, July 1990 stated…

“Expect the agent to suggest a price range, but don’t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.”

Thinking about selling?

When you work with IRINA KUMITS AND AVALAR SAN DIEGO Team, we want to act in YOUR best interests.

We’re eager to have you share your concerns & expectations about the sale of your home.

*Please take a moment to complete the survey below…

What are you most concerned about?

Not Concerned Very Concerned

Advertising? 0 1 2 3 4

Open Houses? 0 1 2 3 4

Show Procedures? 0 1 2 3 4

Multiple Listing Services? 0 1 2 3 4

Pricing? 0 1 2 3 4

Closing Costs? 0 1 2 3 4

Commissions? 0 1 2 3 4

Security? 0 1 2 3 4

Buyer Qualifications? 0 1 2 3 4

Marketability? 0 1 2 3 4

Financing? 0 1 2 3 4

Negotiations? 0 1 2 3 4

Communications? 0 1 2 3 4

BENEFITS OF PROPER PRICING

• FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs.

• LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time.

• INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.

• EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it.

• BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.

• HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value.

• MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

DRAWBACKS OF OVERPRICING

• REDUCES ACTIVITY: Agents won’t show the property if they feel it is priced too high.

• LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value.

• LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced.

• ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money.

• HELPS THE COMPETITION: The high price makes the others look like a good deal.

• ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property.

• CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for.

• LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

RESPONSE ADVERTISING

AND

24-HOUR MARKETING

Unlike most agents that run “image” advertisements that focus on themselves and how great they are, IRINA KUMITS utilizes Response-Generating Marketing that focuses on potential buyers and what they really want!

These ads are much different than those that most agents run. A very high number of prospects call because of these non-threatening, emotion-arousing ads!

These strategies, combined with the cutting edge technology of our 24-hour Automated Marketing System provide us a steady stream of qualified buyers.

This incredible system allows callers to receive detailed information about your home – even have a feature sheet on your home faxed to them… 24 hours a day!

The system also allows IRINA KUMITS to track exactly how many calls are received on every house and from each ad – it even captures the caller’s phone number and most names and addresses.

IRINA KUMITS will give you a quick demonstration at our meeting; it’s really quite amazing.

THE HOME HUNTER SYSTEM

IRINA KUMITS AND AVALAR SAN DIEGO have a unique system to attract buyers and ensure that each buyer will be properly assisted in finding the home that they are searching for. My team has a system that focuses specifically on assisting the large inventory of buyers that our innovative marketing strategies produce.

Each buyer is interviewed to determine the features and specifications that they are looking for in a home. That data is then entered into a computer system that will list the homes that match the buyer’s criteria.

Buyers are given the features and benefits of those homes that meet their criteria, and will be assisted through each step of the process.

We focus all our efforts on finding a buyer for your home, unlike traditional agents who passively wait for a buyer to come along.

The system allows us to give exceptional service to a large inventory of buyers.

WE VERY WELL MAY ALREADY HAVE A BUYER FOR YOUR HOME!

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INTERNET EXPOSURE

175+ COUNTRIES

100+ MILLION PEOPLE

In keeping pace with innovation and advancements in computer technology, we now will place your home on our Internet site.

We are constantly looking for ways to give our clients advantages over competitors in the marketplace that go beyond the traditional methods of marketing and promotion.

Full color pictures and a detailed description of your home, where targeted areas of your home will be highlighted. These amazing digital photo montages will be available to well over 100 million people worldwide - anyone with access to the Internet on their computer!

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And the best part… IRINA KUMITS will take these digital photos immediately and they will be submitted the same day your home hits the MLS!!!

REFERRALS / RELOCATION

Significant portions of our buyers come from outside the local area. These are often job transfers, corporate relocations, and Tri-State area buyers seeking a more rural lifestyle.

As a member of several relocation and referral networks, I get the information on these buyers before anyone else.

This provides more potential buyers for your home, since we always try to show our own listings first to these qualified buyers!

Senior’s Real Estate Specialist Network

Accredited Buyer Representative Network

e-PRO Internet Referral Network

Certified Finance Specialist Network

AVALAR Referral Network

Local Chamber of Commerce

RealTalk Group of Top Agents Across The Country.

CONTRACT & NEGOTIATION

When an offer is presented on your home, you will have three basic choices in deciding how to respond.

1. Accept the offer.

2. Reject the offer.

3. Make a counter offer.

Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you will decide how to respond.

This is where a competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle.

Being intricately familiar with real estate contracts, I know how to protect your best interests. My vast experience in contracts and negotiation will benefit you!

COMMON REAL ESTATE MYTHS

MYTH:

IRINA KUMITS AND AVALAR SAN DIEGO sell a lot of real estate. Perhaps they are too busy to pay attention to my listing.

TRUTH:

Just as great restaurants are always busy and superior doctors have a heavy patient load, IRINA KUMITS’ success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, IRINA KUMITS has assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself.

MYTH:

A “discount” broker can do just as well and save me money.

TRUTH:

Successfully marketing a property in our competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by IRINA KUMITS. How will a discount broker offer such a complete marketing campaign? Does the discount broker have a team to personally tend to your specific needs? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process?

Remember that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country.

MYTH:

I should select the agent that suggests the highest list price.

TRUTH:

This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price.

IRINA KUMITS doesn’t play any games. IRINA KUMITS provides a well researched computerized market analysis to determine the true realistic price that your home will bear in today’s marketplace. The decisions of which agent to list with and what price to ask are two completely separate decisions.

Never select an Agent based on the price they suggest, rather, select your agent based on their CREDENTIALS and MARKETING PLAN, and then decide on price together!

MYTH:

Property condition is not that important to buyers.

TRUTH:

WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards!

MYTH:

Empty homes are harder to sell than occupied homes.

TRUTH:

Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home that is clean, in good repair, and priced fairly will sometimes sell fast because the rooms will appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go anytime without worrying about making appointments, etc.

MYTH:

Pricing a home for sale is a mysterious process.

TRUTH:

Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. IRINA KUMITS utilizes a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn't mysterious either.

QUESTIONS

Selling your home is a complex process, and it’s only natural for you to have some questions and concerns. Please don’t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question!

Please note any questions you have, so that we can address them during our meeting:

1 ___________________________________________________

2) ___________________________________________________

3) ___________________________________________________

4)______________________________________________________

5)______________________________________________________

6)______________________________________________________

7)______________________________________________________

8)______________________________________________________

9)______________________________________________________

When you purchased this house, you did so for very specific reasons. Reasons that might sell it as well!

IF…

someone was looking at your home,

what specific things would you want

to point out to him or {HIS/HER}?

Staging Checklist

To properly prepare your property to show at it’s best, we offer this checklist to remind you of all the little things you can do. The closer your property is to “Model Home” condition, the more money you will get for it!

Exterior:

Buyers may decide whether or not they like your property enough to purchase it in the first minute! You know what they say, “You can’t change their first impression”! That means the condition of the exterior and entranceway of your property is crucial to the success of selling it. Let’s review a few things you can do to improve your chances:

✓ Driveway and sidewalks should be swept and clear of toys or obstructions

✓ Remove cars from the driveway if possible

✓ Grass and shrubs should be trimmed neatly and trimmings removed

✓ Front door should look clean and freshly painted

✓ Exterior should look clean including siding, porch and windows

✓ Windows and doors should be clean and in good repair (including garage doors)

✓ Gutters should be clean and in good repair

✓ Seasonal flowers should be planted to add visual appeal

✓ Repair any loose shingles on your roof

✓ Place a seasonal wreath on your front door

✓ Paint door or window trim if needed

✓ Weed and mulch planting areas

✓ Remove dead plants and shrubs

Interior:

Our goals on the interior of your property are to depersonalize the space by removing at least half of your family photos, etc., to clear high traffic areas of any excess furniture to create a feeling of openness, and to highlight the best features of each room – like French doors or fireplaces or a beautiful view. Here is a list of steps that will help:

✓ Wash the windows

✓ Wash walls and doors (inside and out)

✓ Paint the walls of any room that will not clean up with washing

✓ Partially clear off built in shelves, countertops and cabinets

✓ Open the drapes or blinds – we want as much natural light as possible

✓ De-clutter – this includes magnets and pictures and calendars off the fridge, knick knacks, collections, fridge and freezer, posters in children’s rooms, old anniversary cards etc.

✓ Scrub all kitchen appliances including the insides of fridge, oven and microwave

✓ Scrub kitchen cabinet doors, stove hood, countertops, etc.

✓ Increase the wattage of light bulbs in your bathrooms, laundry room and kitchen for a bright feeling in those rooms

✓ Replace any burned out bulbs in every room

✓ Consider a new shower curtain or set of decorative towels to freshen an older bathroom

✓ Refinish wood floors if possible – if not, at least purchase a cleaner/shinier product and apply it

✓ Have carpets cleaned if there is any hint of odor or stains

✓ Clean and polish the brass knocker on the front door or replace it altogether

✓ Clean and shine up the numbers on your house and mailbox

✓ Set the dining room table with your best china or a beautiful centerpiece – we want to stimulate the buyer’s imagination

✓ Empty closets as much as possible – remove heavy winter coats that are not in use, place items in storage if you have to.

✓ Odor control is a MUST. If there are pets or a smoker in the house, use cleaners, carpet freshener, potpourri, candles, whatever is necessary to eliminate those odors clean out litter boxes each day

✓ Purchase a new welcome mat

✓ Purchase a new doorknob and lock if yours are dingy

✓ Vacuum floors each morning

✓ Be sure all faucets are drip free

✓ Clean out your fireplace or woodstove

✓ Remove unnecessary items from tubs, shower stalls, and toilet tops

Garage:

That’s right, even the garage needs to be spruced up to get the highest dollar value for your property. Buyers like to see plenty of open space in the garage. It tells them your property has adequate storage plus room to park their car.

✓ Get rid of all the extra stuff you don’t want to move with you. (Perhaps a garage sale would be a good idea – and give the left over items to charities?)

✓ Dust the walls and ceiling and corners to remove dust and cobwebs

✓ Remove all items from the floor that can be put away or thrown away

✓ Clean oil spots on the floors (wipe up excess oil, pour an absorbent material like kitty litter, sand or sawdust onto the spot to soak up the remainder. Leave it overnight, then sweep it up and clean with a concrete cleaning solution)

It looks like a lot of work, doesn’t it? Please keep in mind that these hints, tips and ideas are provided to increase the value of your property – and that is part of our job as your agency!

Showing Checklist

Being prepared and knowing what to do before each showing will enhance the buyer’s experience of seeing your property.

✓ Sweep walkway/porch area

✓ Vacuum/sweep floors

✓ Open blinds and curtains to allow natural light in

✓ Turn on decorative lighting

✓ Leave the home when buyers are scheduled to see your property (this includes pets and children)

✓ No dishes in sink or pots & pans on the stove

✓ Bathrooms lighted & clean towels on display

✓ Beds are made in every bedroom

✓ All interior room doors are open with lights on

✓ Tables, countertops & kitchen appliances sparkling

✓ No newspapers or magazines out of place

✓ Soft music playing and aromatic candles lit (if you will be home shortly – safety first!)

✓ Brochures neatly displayed

✓ Cabinet and closet doors closed

✓ Driveway empty

✓ Garbage cans put away

✓ Toys off the front lawn and not cluttering the back yard

✓ Temperature of the property set to a comfortable setting

✓ Laundry is out of sight (clean or dirty)

After you return to your home, call us and leave the name of the showing agent and their contact phone numbers so that we may follow up with that agent and review the Showing Evaluation Checklist with them.

Showing Evaluation Checklist

The feedback from other Real Estate Agents and their buyers is important to us. We must take the overall comments we’ve received into careful consideration if your property does not sell in a timely fashion based on the current marketplace. This is the list of questions that may be asked of Real Estate Agents who have shown your property:

1) When was the property shown by you?

2) How many times have these buyers been to the home?

3) How does the property compare to others you have seen in our price range?

4) How did the buyers feel the property compared to other properties they have looked at?

5) What specifically did they like or dislike about the property?

6) Are the buyers interested in seeing the property again?

7) If your buyers are not interested in the property, could you please share why not?

8) If they are not interested in our property, would you share which property they did like and why?

9) Based on your experience and your buyer’s input, what do you believe the selling price on this property will be?

10) Any additional comments we can share with our seller?

Each of these questions will shed light on our ‘standing’ among other homes we are competing against.

Notice that some of these questions will illicit negative information. We know you won’t want to hear this information, but we are going to ask for your permission to share “the good, the bad, and the ugly”!

Our open lines of communication and your permission to be honest with you will create a truly synergistic environment where we are all able to do what is necessary to sell your property in the shortest amount of time and for the most amount of money!

Seller’s Net Sheet

The following fill-in-the-blank questions are designed to portray a very significant fact that many Real Estate Agents overlook. When pricing your home, you should also be aware of the actual amount you will net from your sale. The Seller’s Net Sheet is a tool we will continue to use together throughout your listing and sale. As offers are presented, we will complete the Seller’s Net Sheet so that you have a good approximation* of what each offer actually means to you in bottom-line dollars in your pocket. And that’s a number we want to keep a very sharp eye on, right?

Selling price of your property ________________

Your possible expenses:

Balance of First Mortgage ________________

Balance of Second Mortgage/Equity Line ________________

Broker’s Commissions ________________

Transfer tax cost ________________

Escrow cost ________________

Total of final utility bills (sewer, water, electric, heating) ________________

Smoke detector inspection fees ________________

Additional inspection costs ________________

Homeowner’s association dues ________________

Total Estimated Expenses: ________________

Total repair estimates including Termite Repairs ________________

Gross sales Price minus Approximate Expenses: ________________

This number represents the approximate* amount you will net from the sale of your property.

*Please note that while we are attempting to capture all expenses you may incur, there may be others that come up from time to time. This exercise is to determine an “approximate” net.

Offer Presentation/Evaluation/Negotiation Checklists

Offer Presentation Checklist:

❖ Every time an offer is presented to us on your property we follow this checklist.

❖ Review the Comparative Market Analysis (CMA) if it has been more than 14 days since we last updated it. We want to know if there has been any change in the market which might affect the value of your property.

❖ Schedule a time to meet with you, to go over the offer presented by the Buyer’s Real Estate Agent. This meeting is to review the roles we each play during the presentation and to remind you that our options are to accept the offer, to counter-offer or to reject the offer.

❖ The offer must include:

➢ Signed Purchase Agreement

➢ Signed agency disclosures

➢ Copy of the earnest money deposit check

➢ A current pre-approval or pre-qualification letter from the buyer’s lender

➢ Supporting documentation if the buyer has a home to sell

Offer Evaluation Checklist:

We must be sure the offer is complete to avoid legal problems down the road.

❖ Names of seller and buyer are correct and complete

❖ Legal description of property is correct (address, block, lot)

❖ Day, month and year of offer is on the offer and correct

❖ The math - Earnest money amount, additional down payment amount and financing amount total offer amount

❖ Is the buyer pre-approved or pre-qualified?

❖ Is the amount of the buyer’s pre-approval or pre-qualification equal to or greater than the amount of financing they are quoting on the purchase agreement?

❖ Do they specify a mortgage rate or is it at prevailing rate?

❖ Closing date offered?

❖ Coordinate & negotiate closing date & buyer possession date.

❖ Dates of home inspections?

❖ Items included in sale?

❖ Items excluded from sale?

❖ Is sales commission quoted correctly?

❖ Does the buyer request a home sale contingency?

Negotiation Checklist:

Some things we may be considering for a counter offer:

❖ Counter offer a cap on interest rate instead of prevailing rate

❖ Counter on any open ended dates (if closing date says 30 or 45 days, choose a date that is convenient for you)

❖ If there is a house sale contingency, how do we want to handle that?

❖ Will we allow showings and back up offers?

❖ Will we mark the house as pending in our MLS immediately?

❖ If the buyer only has a pre-qualification, when can they provide a pre-approval?

❖ If there is a liquidated damages clause, negotiate for our best position

❖ Counter on inspection dates, who will pay for inspections, which inspections may be done

These three checklists are crucial to the successful start of a transaction. We believe it is important to treat each and every transaction the same. Following tested and proven systems and checklists to ensure that no balls are dropped!

It is our fiduciary responsibility to monitor each step of your transaction. These checklists and systems allow us to do so to the very best of our ability!

Transaction Strategies Checklist:

We use the following checklist to increase the chances of your transaction staying together.

❖ Once an offer is agreed upon by both the buyers and sellers, have the offers signed ASAP

❖ Deliver the offer to the seller’s agent/broker, title company or escrow officer

❖ Schedule any home inspections as soon as possible

❖ Provide copies of survey, Homeowner Association By-Laws to the buyer’s agent

❖ Provide all property disclosures to the buyer’s agent

❖ Track all contingency expiration dates (inspections, additional down payments, mortgage approval, etc.)

❖ Schedule closing

❖ Remind buyer’s agent about transferring utilities

❖ Arrange for transfer of keys, garage door openers, appliance manuals, etc.

❖ Review the moving out checklist with seller to be sure property is ready for transfer

To keep your transaction running smoothly, we use this checklist and other record-keeping methods. We do what it takes to keep both you and the Buyer on track, on time, and happy!

At the end of the transaction, we will be asking you for referrals as this is the basis of our business growth. Our ability to provide a smooth transaction is the catalyst for that continued growth!

Who do you know who may be thinking of buying or selling Real Estate?

Trade References:

Glenn Fromang

9828 Halberns Street

Santee, California 92071

619-281-3552

Glenn is a Home Inspector

whom we have worked with on many occasions.

Richard Neefe

Ticor Title County Manager

619-260-0015

Ron Cervi

President of Quick Serve

Restoration Company

858-541-0400

Many more references available upon request.

Thank You for taking the time to review this information.

IRINA KUMITS, REALTOR®

(619) 540-9685[pic][pic][pic]

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On the average… Buyers inspect 12 homes before making an offer.

That means 11 other homes are competing against yours.

In today’s market, buyers are increasingly savvy. Many sellers are “testing the market” resulting in a high number of listings. This means the competition is stiff!

Working together, we can make sure your home gets the attention it needs to stand out from the pack.

Your job is to make your home bright, shiny, and clean—as close to a “model” home as possible. My job is to ‘tell the world’ and work to gain maximum market exposure.

There are 5 essential ingredients that comprise the

formula for a successful sale of your home.

Your home will sell at highest profit and in the quickest amount of time when all the ingredients are combined perfectly.

If only one ingredient is left out of the formula or is out of proportion to the others…

Your home will take longer to sell and will, quite possibly COST YOU MONEY

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