Business Plan Presentation Rubric - KWHS



Business Plan Presentation Rubric

| |Level 1 |Level 2 |Level 3 |Level 4 |Level 5 |

|Concept Statement |Group did not include in |Missing parts of the |Had each component. Might |Had each component overall |Presented in a way that was|

|-Presenting the product, reason for selecting the|presentation or to such a |concept statement. Left |not have been clear or well|clear but might have left |clear and made sense to |

|product and summarizes the general plan. |limited degree it would not |some questions. |described. Left some |some questions. |stakeholders. Had each |

| |count. | |questions. | |component. |

|Marketing Plan |Group did not include in |Missing parts of the |Had each part of the |Had each part of the |Had each part of the |

|- Presents the need for the product, who it will |presentation or to such a |marketing plan. Left some |marketing plan but not |marketing plan and started |marketing plan and |

|be marketed to and why that group. |limited degree it would not |questions. |presented in a very clear |to support some of the |supported the decisions. |

|- Present a sample of a marketing strategy (i.e. |count. | |or organized way. Was not |decisions but still left |Clearly presented. |

|magazine, tv or radio ad) | | |supported. Left some |for some questions. | |

| | | |questions. | | |

|Finance & Accounting |Group did not include in |Only presented the cost or |Presented both cost and |Presented both cost and |Presented both cost and |

|- Show an accounting plan for the business, |presentation or to such a |the revenue. |revenue but did not provide|revenue and provided |revenue and provided |

|outlining the fixed and variable costs as well as|limited degree it would not | |support or research for how|support. Not completely |support. Clear and well |

|project ted revenue. |count. | |they got the information. |clear but overall good. |presented to stakeholders. |

|-Give supporting evidence. | | | | | |

|Management & Organizational Structure |Group did not include in |Presented an organizational|Presented an organizational|Presented an or4nzationals |Presented an or4nzationals |

|- Explain what type of work environment the |presentation or to such a |structure but not supports |structure and then either |turned and provided support|turned and provided support|

|business wants, and show an organizational |limited degree it would not |or explanation. |provided support or |and explained how it |and explained how it |

|structure of the business that represents that |count. | |explained how it |represented the work |represented the work |

|idea. | | |represented the work |environment. Might not |environment. Completely |

| | | |environment. |have been completely clear.|clear and well presented. |

|Legal Considerations |Group did not include in |Group attempted to included|Group provided but was not |Group identified and |Group identified and |

|-Identify any legal considerations the business |presentation |but not clear and did not |clear about how it related |related specifically to |related specifically to |

|team might foresee | |relate to this business. |to this business |this business. |this business and discussed|

| | | | | |how they would go about |

| | | | | |handling the issue. |

|Overall Presentation |Group was disorganized and the|Group was a little |Everyone participated. |Everyone participated in |Everything at a level 4 |

|-How well was the paper / report written |presentation was not coherent |disorganized and there were|Each section was presented.|the presentation. The flow|plus it had something that |

|-Demonstration of understanding the concepts. |and could not be followed. |some parts that needed |It was not always clear. |made sense and it was |made it stand out just a |

|-Ability to support decisions throughout the |Missing many components. |work. Might have missed | |clear, entertaining and |little bit more. |

|paper / report. |Someone or a few people might |one section. | |professional. | |

| |not have participated. |Someone might not have | | | |

| | |participated. | | | |

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