Nona’s Homemade – Marketing Project – C Block Marketing …



Marketing Plan for Hingham Downtown Business (2013)

Your objective is to create a marketing plan for an actual Hingham business. Your plan and presentation should review what it is currently doing effectively and state future recommendations (and reasons for those recommendations). Use the sample Video Store Marketing Plan as a template and guide.

Your assignment will include

• A written marketing plan (one copy for Mr. George and one for the client)

• A 10-minute client presentation (10-minute minimum) based on your research, findings & recommendations. Use PowerPoint as a visual aid. Your PowerPoint should not just be a copy of your report. Feel free to focus on or highlight only parts of your report within the presentation – as the client will be receiving a copy of the full report.

Your written marketing plan (use template) should include:

• Current Business

o Overview of Current Business

o SWOT Analysis

• Marketing Proposal & Recommendation

o Marketing Objectives

o Motives

o Target Market (4 general buckets)

o Marketing Mix (4Ps) – you can order them based on your preference

o Market Research (some element of market research is required - whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusions/recommendations based on it.)

o Summary (future recommendations)

Please note: it is essential that you focus the majority of your client presentation on recommendations and strategies – rather than just explaining what the client is currently doing (as the client is fully aware of what he/she is doing).

Evaluation:

You will be evaluated individually and collectively as a small team based on the rubric below. Report and presentation will be a group grade so it is important that ALL team members be a part of and have input (and review) into both elements.

You will individually be evaluated on your behavior, staying on task, how you spend your class time, and how you’re able to work effectively as part of a team.

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