PDF Tv: the Last Daily Screen for A Third of Adults

The Daily News of TV Sales



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Wednesday, October 24, 2018

Copyright 2018.

TV: THE LAST DAILY SCREEN FOR A THIRD OF ADULTS

TWICE AS MANY `ADDICTED' TO SMARTPHONES The days of Johnny Carson and The Tonight Show

tucking Americans into bed at night may be long over, but the number of adults who say a television is the last screen they typically see before bedtime remains fairly steady.

More than a third -- 35 percent -- say TV is the last screen they view before going to bed. That's down only slightly from the 37 percent who said TV was their last screen each day in 2015. A report from CivicScience reveals, however, that more Americans are using their mobile phone before hitting the pillow. Its survey shows 37 percent of adults say a smartphone is typically the last screen they look at. That's up six points compared to when the question was asked three years ago.

At the same time, tablets (7%), e-readers (2%) and smartwatches (1%) all held steady. "Compared to 2015, mobile phone and TV usage still are the most popular choices of devices before bed -- making up a combined 72 percent of responses in 2018 and 68 percent in 2015," CivicScience concludes. The survey, based on 10,282 responses, shows television still has a late-night hold on Baby Boomers. Among that demo, 53 percent report TV is the last screen they use before bed. Even among Gen Xers, 41 percent say TV is their go-to. Perhaps that has something to do with life stage. CivicScience reports that more than half (52%) of parents and grandparents say they use TVs as their last device. Although smartphones do best among Millennials, even among that demo nearly one-in-five (19%) credit TV as their final pre-bed screen. Among those Americans who say a television is their final screen during a typical day, CivicScience asked whether they considered themselves "addicted" to TV -- and 37 percent said yes. That compares to 70 percent of people who said they're "addicted" to their smartphone.

If there's an unexpected result, it's the number of people who say they don't use any screen before bed. That number has jumped by 50 percent during the past three years, with nearly one-inten (9%) adults reporting they avoid screens altogether before bedtime. Even more surprising, it's Gen Zers who are most likely (14%) to not use a device. That may have something to do with several studies that have shown the type of blue light emitted by screens can interfere with sleep. "Although the change is gradual, time will tell if overall device usage before bed continues to decline," the report says.

ADVERTISER NEWS CNBC reports that Target for the first time ever will offer

free, two-day shipping with no minimum purchase required this holiday season. It's part of a bid to win over shoppers from rivals like Walmart and Amazon. The retailer says that starting Nov. 1 and running through Dec. 22, "hundreds of thousands of items" will be eligible for free, two-day shipping

on . In March, it began offering the perk to its credit card holders or for those orders over $35. Also this holiday season, Target said its "Drive Up" service -- where shoppers can place orders online and have them brought directly to their cars -- will be at nearly 1,000 stores, ahead of a planned rollout schedule. And its same-day delivery option via Shipt will be available nationwide... Meanwhile: Walmart said it's expanding two-day shipping and in-store returns to many items sold by third parties on its website next month, just ahead of the busy holiday shopping season... Chain Store Age says Starbucks is expanding its fledgling Princi format with an outpost in New York City. The coffee giant's third freestanding Princi location will make its official debut tomorrow in Manhattan, just minutes away from bustling Times Square. In 2016, Starbucks announced it had joined a global investment team to expand Italy's Princi into international markets... Sears Holdings Corp. will not publish a printed version of its iconic catalog this holiday season, one year after bringing it back into circulation for some members of its loyalty program, according to The Chicago Tribune. The digital Wish Book will be online in early November. Kmart, also owned by Sears, has a toy catalog this year that's already been released. Sears announced last week that it's filed for bankruptcy... McDonald's says it will launch new breakfast items and a new classic meal deal, Reuters reports, as the world's biggest fast-food chain looks to boost traffic at its slowing U.S. business. McDonald's CFO Kevin Ozan said on a post-earnings call that the number of customers in the U.S. had fallen in the third quarter. The company's same-store-sales in the market also missed expectations. McDonald's did not provide more details on the new menu items.

NETWORK NEWS

AVAILS

ABC has ordered three additional scripts for new fall

WRGB/WCWN, Albany, N.Y., seeks a Local Sales

series A Million Little Things, The Rookie and The Manager. We need someone who will build and maintain a

Kids Are Alright and sophomore comedy Splitting Up high-performing sales team that exceeds revenue goals by

Together. ABC so far has given a Back 9 pickup to new driving client results through creative marketing solutions.

comedy series Single Parents. Its other new fall series, The LSM will support marketing consultants in new business

Roseanne spinoff The Conners, which got off to a solid developments, leveraging client-centric solution selling.

ratings start, has a 10-episode order. Because of the A strong understanding of the changing landscape of

cast's availability, the series had been intended for a short integrated marketing and at least five years of broadcast

run... NBC has put in development a female police drama sales experience (including television sales) is preferred.

that explores the personal and professional lives of four CLICK HERE for more info or to apply. EOE

LAPD women officers. The Untitled

The No. 1 television station in

Police Women Project follows the

Columbus, Ga., WTVM News Leader 9,

officers, all of whom have been best

serving the Columbus-Opelika-Auburn,

friends since the police academy. The broadcast networks have been looking to launch an ensemble drama series about female cops in recent years. Two

Shocked by the Sears news today. I had no idea it was still open.

Ala., television market, is searching for a dynamic Local Sales Manager. We're looking for a motivated sales leader who can coach and

such projects went to pilots, ABC's

lead by example.

2015 Broad Squad and CBS' Chiefs

The successful

this past season... NBC has given a put pilot commitment to All Together

Funny One Liners

candidate will be an innovative leader who takes

Now, a single-camera comedy written

advantage of every opportunity to

by Lesley Wake Webster. It's the story of a rural church maximize revenue on all screens: television, digital and OTT

choir that gets the gift it never thought it needed when a platforms. We are looking for a highly competitive leader with

salty, Ivy league professor (a role that could potentially be a desire to "WIN." CLICK HERE for more info or to apply

filled by Bradley Whitford, one of the project's producers) now. EOE

becomes its director... ABC has landed for development KCCI, the market-leading Hearst Television CBS affiliate in

Because Kids, a half-hour family comedy inspired by Des Moines, Iowa, is seeking an experienced National Sales

the Atomic Moms podcast. Co-created and written by Manager. You will work in one of America's most recognized

husband-and-wife writing team Adam Sztykiel and Ellie cities for business climate and quality of life, not to mention

Knaus, Because Kids is described as a multi-generational its central role in political discourse and advertising. The

comedy that's a lighthearted yet honest examination of the ideal candidate will have a keen attention to detail. KCCI will

lives of a married couple with two young children... The provide "best in class" multi-platform products and excellent

Recording Academy and CBS have set dates for the 2020 compensation. Click HERE to apply. WATCH. EOE

and 2021 Grammys. The 62nd Annual Grammy Awards WHBQ, a FOX affiliate of Cox Media Group in Memphis,

will air live on Sunday, Jan. 26, 2020. The 63rd Annual Tenn., has an opening for a highly motivated Account

Grammys will air on Sunday, Jan. 31, 2021, both on CBS. Executive to work with some of the station's top advertisers.

The Grammys moved back to Los Angeles for 2019 after Responsibilities include rate negotiations and execution

being held in 2018 at New York's Madison Square Garden

of local and regional agency accounts, as well

for the first time since 2003... CBS has put in development

as developing new business and multi-platform

Amerikhans, a multi-camera Pakistani-American family

digital accounts. A BA/BS degree is required, with

comedy written by Farhan Arshad. Amerikhans centers

a minimum of three years of media sales, account

around a young Pakistani-American guy who must make

management or buying experience. You must

amends with his estranged family when he and his

also have a track record exceeding sales goals

girlfriend take in his cousins and grandfather, turning their

and outstanding customer service. CLICK HERE

previously carefree lives upside down.

to apply. EOE

THIS AND THAT Netflix is planning on acquiring $2 billion worth of

new debt in bonds as it continues to look for avenues to fund its massive library of content. The company has made similar proposals five other times since 2014, and its long-term total debt currently stands at $8.34 billion... The Information reports that Facebook, trying to repair its tattered reputation around data protection, wants to acquire a major cybersecurity firm. Facebook has reportedly approached several companies about an acquisition... Railroad operator Union Pacific said yesterday it would cut 475 jobs in the fourth quarter and signaled more workforce reductions to come as it seeks to boost profitability by the end of 2020.

See your ad here tomorrow! CLICK HERE for details.

MOST AMERICANS COOL TO STORE CREDIT CARDS Store credit cards are everywhere, but that doesn't mean

consumers like them. Seventy-four percent of Americans have had a store credit card -- and half of those with a card regretted getting it, according to a new report. The study looked at credit cards offers from 50 of the nation's largest retailers. Most offered some sign-up bonus or reward. But they came with a high interest rate: The average annual percentage rate of the reviewed cards was 24.97 percent. Some even went higher -- one card had an APR of 30.49 percent, the highest in the survey, and three others had an APR of 29.99 percent.

10/24/2018

The Daily News of TV Sales @

PAGE 2

ANALYST: DISH'S SLING TV IN CHOPPY WATERS FACEBOOK'S AUDIENCE IS GETTING OLDER

FierceVideo reports that as the virtual MVPD market This year, according to estimates by eMarketer, 169.5

matures and major competitors emerge, Dish Network's million people in the U.S. -- more than half of the population

pioneering Sling TV service is in danger of being left in -- will use Facebook, a 0.9 percent increase from 2017.

the dust.

By the end of the forecasting period (2022), eMarketer

Macquarie Capital analyst Amy Yong sees a near expects Facebook's user base to grow to 176.3 million.

future where Dish's core satellite TV subscriber losses That's thanks, in large part, to older demographics.

continue to mount and growth for Sling TV begins to stall. While younger users are leaving Facebook at an even

She predicts Dish will lose 1.8 million satellite subscribers faster pace than previously expected, older age groups are

in 2019 and 1.7 million in 2020. Meanwhile, total Sling TV accessing the social platform more -- particularly the 55-

subscribers will grow to 2.7 million in 2019 and 2.9 million to-64 and 65-plus age groups.

in 2020.

"Each of those age groups will add

At that rate of growth, Sling TV is likely

roughly 1 million new users in 2018,

to be overtaken fairly quickly by AT&T's

You know why coffee is an

which is meaningful considering

DirecTV Now and could be caught by

amazing thing? It somehow

Facebook's user base as a whole will

Hulu with Live TV, which recently passed the 1 million subscriber mark.

During the second quarter, Dish said it lost a net 151,000 pay TV subscribers,

makes us believe that it's a good morning for a few

moments.

increase by only 1.6 million," says eMarketer senior forecasting analyst Chris Bendtsen. "What this means is that Facebook is adding more new older

an improvement over the 196,000

users than it's losing younger ones."

subscribers it lost in the year-ago quarter. Dish's satellite service lost 192,000

Funny One Liners

Overall, Facebook's usage among 55- to 64-year-olds will increase by

subscribers and Sling TV subscribers

4.9 percent in 2018. And usage among

rose by only approximately 41,000.

those 65 and older is expected to increase by 6 percent.

While Macquarie predicts slower growth for Sling TV,

other analysts see continued scale for the overall vMVPD GEN Z LIKES TO READ PRODUCT REVIEWS

market. UBS analyst John Hodulik said that streaming A report by eMarketer says now that Generation Z has

service subscribers will total about 24 million by 2022, some purchasing power, many are turning to the opinions

at which point they'll account for about 25 percent of the of strangers to decide what they should buy.

video market.

In an April 2018 survey conducted by The Center for

Generational Kinetics, roughly two-thirds of U.S Gen Z

AND THE WORLD'S TOP-PERFORMING CEO IS... respondents (ages 13 to 22) said they will read at least

For the second straight year, the chief executive of an three product reviews prior to making a first-time purchase.

apparel giant topped Harvard Business Review's annual Some 27 percent of respondents look at three to four user-

ranking of the 100 best-performing CEOs.

generated reviews before committing to a purchase, and

Chain Store Age reports that Pablo Isla, head of Spanish about one-fifth said they consider five to six reviews.

apparel retailer Inditex, best known for its flagship brand Female Gen Zers are slightly more likely than their

Zara, is No. 1 on the list, which is different from other male cohorts to take user-generated product reviews into

leader rankings in that it measures performance for the consideration, according to the survey. This was most

entire length of a chief executive's tenure.

apparent among those who said they look at nine or more

Isla has running Inditex since 2005. The other retailer reviews (21 percent of females vs. 11 percent of males)

to crack the Top 10 was Bernard Arnault, head of luxury when deciding whether something is worth buying.

conglomerate LVMH.

Past studies also show that digital shoppers of all ages

To compile the list, HBR looked at CEOs of the S&P in the U.S. trust strangers' reviews more than a personal

Global 1200 as of April 30 of this year, and calculated recommendation.

overall shareholder return and increase in market capitalization over their entire tenure. It also factored in

MONDAY NIELSEN RATINGS - LIVE + SAME DAY

ratings of corporate environmental, social, and governance

(ESG) performance provided by two firms, CSRHub and

Sustainalytics.

Other retailers that made the Top 100 include Fast

Retailing's Tadashi Yanao, No. 35; Best Buy's Hubert

Joly, No. 45; Nordstrom's Blake Nordstrom, No. 62; and

Amazon's Jeff Bezos, No. 68. Real estate head David

Simon, of Simon Property, was ranked No. 37.

HBR found that information technology is the most highly

represented industry, with 22 executives on the list. Thirty-

four chief executives on the list have an engineering

degree, and 32 have an MBA.

On average, those who made the list became CEO at

age 44 and have been in office 16 years. And 20 of them

lead companies based outside their countries of birth.

10/24/2018

The Daily News of TV Sales @

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