PDF Cbs Wins the Season (Again)! the Cw New Cbs & Nielsen ...

Vol. 19, No. 946, May 24, 2018

Dick Wien, Editor / rwien@ / 212-975-5607

CBS WINS THE SEASON (AGAIN)!

THE CW 2018

... NEW CBS & NIELSEN ALLIANCE

UPFRONT Page 2

IT'S OFFICIAL! CBS TO WIN THE SEASON IN VIEWERS

FOR THE 10TH STRAIGHT TIME

When the 2017-2018 broadcast season officially ended after primetime on May 23, CBS retained the crown as "America's Most-Watched Network" for the 10th straight season (and 15th out of the last 16). The Eye finished the season by winning 11 consecutive weeks. Additionally, CBS won six nights last week (the week ending May 20), while beating its closest competition by more than +1.5 million viewers (6.58m versus 5.04m) and claiming 12 of the week's top 20 programs ? more than all other broadcast networks combined.

As previously reported, CBS passed NBC to secure the total viewer crown after NBC had built what seemed to be an insurmountable lead at the end of February following the Super Bowl and 17 days of the Olympics. The Network overcame the deficit on the strength of a primetime schedule deep with hit shows and top-rated nights. (Source:NTI)

(Continued on page 2)

CBS AND NIELSEN COLLABORATE TO ADVANCE DYNAMIC AD INSERTION IN LIVE BROADCASTS

On May 14, CBS and

Nielsen announced that

they are working on a

collaboration that will

"CBS has been at the forefront of using Nielsen data and measurement to prove the value of television, and now we are working on taking the next step with Nielsen to go beyond age and gender by bringing targeted dynamic ad insertion to national live TV inventory. This will create a more relevant ad experience for our viewers and better outcomes for our clients. Advertisers want to reach a precise audience, viewers want relevant advertising, and CBS wants to make the best use of every ad impression. This initiative will deliver for everyone ? a true win-win-win." -- Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation

deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV.

The collaboration is the

next step for CBS, who led the marketplace in delivery of

addressable advertising to millions of users across CBS

Interactive's portfolio of digital properties, including OTT

brands CBSN, the 24/7 digital news network; CBS 1

(Continued on page 2)

(Continued form page 1)

l This season, THE LATE SHOW with STEPHEN COLBERT once again will be crowned the most-watched late night program. This marks CBS' second consecutive late night win and the largest margin of victory for CBS over "The Tonight Show" since 1993-1994 (over one million viewers). THE LATE SHOW will also finish only 77,000 viewers behind in adults 18-49, cutting NBC's advantage in half from last season. The broadcast showed the most growth of any late night show ? up +21%. (Source:NTI)

l CBS News' 48 HOURS finished its 30th anniversary year as Saturday's #1 non-sports program for the 12th consecutive television season. ... CBS SUNDAY MORNING with Jane Pauley once again posted audience growth year-to-year to finish its 15th consecutive television season as America's #1 Sunday morning news program. (Source:NTI)

(CBS and NIELSEN, continued from page 1)

Sports HQ, the 24-hour streaming sports news network; and CBS All Access. For more information, go to

MORE TELEVISION NEWS

l Earlier this month, CBS Sports won eight Sports Emmy Awards, the most of any network. Highlighting the wins were Outstanding Live Sports Special for coverage of the 118th Army-Navy game and Outstanding Playoff Coverage for the AFC Championship Game. For more details, go to ... In addition, CBSSports, the American Athletic Conference and Navy have agreed to a 10-year extension through the 2027 season that continues the (Continued on page 4)

THE CW NETWORK ANNOUNCES NEW SIX-NIGHT PRIMETIME SCHEDULE

FOR 2018-2019

The CW Network presented its 20182019 primetime schedule to advertisers, affiliates, and press on May 17, at the New York City Center in New York City. Expanding to a six-night, Sunday-Friday schedule this fall, The CW will have 12 hours of original scripted series across the week in primetime this fall, more than ABC, NBC or Fox.

Said Mark Pedowitz, President, The CW: "It is such an exciting time at The CW. We are thriving, innovating, and now we're expanding, adding Sunday nights to our primetime lineup this fall. Starting in October, we will have 12 hours of original scripted series on our schedule ? more than any other broadcast network besides CBS."

Pedowitz went on to note that "we have five bold, brash, new shows for 2018-2019: in the fall, a new version of the beloved fan favorite series CHARMED, the inspiring drama ALL AMERICAN, LEGACIES, set in the world of `The Vampire Diaries' and `The Originals,' and for midseason, the unique new drama IN THE DARK and the epic romance ROSWELL, NEW MEXICO. The CW is bigger and better than ever before, with more quality content and more ways for advertisers to connect with our valuable young audience, on every platform."

THE CW's 2018-2019 PRIMETIME SCHEDULE

SUNDAY 8:00-9:00 PM SUPERGIRL (New Night) 9:00-10:00 PM CHARMED (New Series)

MONDAY 8:00-9:00 PM DC'S LEGENDS OF TOMORROW 9:00-10:00 PM ARROW (New Night)

(Continued on page 4)

CBS CARES AND SHOWTIME SPORTS SUPPORT THE NATIONAL ALLIANCE ON MENTAL ILLNESS (NAMI)

l On Friday, May 11, the CBS Women's Networking Group hosted a Mother's Day party for the mothers and children at Safe Horizon, the nation's leading victim assistance organization. Members of the group's Working Moms Subcommittee organized a fundraiser in which eight boxes of children's clothing and over 50 retail gift cards for mothers were donated to make this Mother's Day a special one for the attendees.

l CBS Cares fielded a large team of runners and walkers in New York City on Saturday, May 12, to support the National Alliance on Mental Illness (NAMI) and the work the organization does for millions of Americans. The team of employees, friends and family showed up despite the rain to bring awareness for this important cause. Special thanks to Showtime Sports for sponsoring a booth at the event. Also kudos to CBS Sports for the donation of rain ponchos, and to #jaythebulldognyc, who walked with CBS Cares team.

l Showtime Sports is supporting NAMI and bringing awareness with a new documentary, "Bipolar Rock 'N' Roller," a raw and unflinching account of combat sportscaster Mauro Ranallo's decades-long struggle with bipolar disorder. The film, which explores Ranallo's career and his relentless pursuit of a childhood dream despite seemingly insurmountable odds, premieres Friday, May 25 at 9:00 PM, ET/PT. bipolar-rock-n-roller-promo

(CBS SPORTS, continued from page 2)

long-standing tradition of CBS Sports Network being the home of Navy football. As part of the agreement, CBS Sports Network will continue to televise the majority of Navy home football games, including the Air Force at Navy game as well as select Navy home athletic events, including basketball, baseball and lacrosse games. As previously reported, last year, CBS Sports and Army-Navy agreed to an all-encompassing 10-year deal extending its broadcast, cable and digital rights for the game through 2028. CBS Sports is the home of Service Academy football, televising most home games for Navy, Army and Air Force.

(THE CW, continued from page 2)

TUESDAY 8:00-9:00 PM THE FLASH 9:00-10:00 PM BLACK LIGHTNING

WEDNESDAY 8:00-9:00 PM RIVERDALE 9:00-10:00 PM ALL AMERICAN (New Series)

THURSDAY 8:00-9:00 PM SUPERNATURAL 9:00-10:00 PM LEGACIES (New Series)

FRIDAY 8:00-9:00 PM DYNASTY 9:00-10:00 PM CRAZY EX-GIRLFRIEND

For The CW, CBSTelevision Studios is producing the new series CHARMED, and co-producing with Warner Bros. Television IN THE DARK; ROSWELL, NEW MEXICO; ALL AMERICAN; and LEGACIES.

For more details about The CW's primetime schedule and shows for midseason, go to

Pictured at the event, from left, are MasterChef Australia's Gary Mehigan, Network Ten's Rick Maier, Endemol Shine Australia's Mark Fennessy, MasterChef Australia's Matt Preston, Network Ten's Beverley McGarvey, Endemol Shine's Carl Fennessey, Network Ten's Paul Anderson and MasterChef Australia's George Calombaris.

l Since it debuted in July 2009, "MasterChef Australia," the OZ version of the U.K. format. has consistently been one of highest-rating television programs in the country. To mark the launch of the 10th season, Australia's Network Ten (owned by CBS) held a spectacular event in early May for media, sponsors and agencies. "MasterChef" is now a global phenomenon, now seen in more than 180 countries.

UPDATE is published by CBS Communications Group. Gil Schwartz, Senior Executive Vice President Richard Wien, Editor, x5607 (NY)

CAUTIONARY STATEMENTS REGARDING

FORWARD LOOKING STATEMENTS

This newsletter may include "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934. Forward-looking statements inherently involve risks and uncertainties that could cause actual factual results to differ materially from the forward- looking statements, including those due to changes in economic, business, competitive, technological, strategic and/or regulatory factors, and other factors affecting the operations of the businesses of the CBS Corporation. CBS Corporation's news releases and filings with the Securities and Exchange Commission including but not limited to its most recent Form 10-K, Form 10-Q and 8-Ks, contain a description of factors that could affect future results. The forward-looking statements are made only as of the date of this document and we do not undertake to update any forwardlooking statements to reflect subsequent events or circumstances. For more information about CBS Corporation, see the Company's news releases and filings with the Securities and Exchange Commission which can be found on the CBS Corporation website, in the "News" and "Investor Relations" sections, respectively.

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