Q3 2021: Store Intelligence Data Digest
[Pages:70]Q3 2021:
Store Intelligence Data Digest
--
Explore the Quarter's Top Apps,
Games, Publishers, and More
Executive Summary: Highlights
Worldwide app downloads totaled 35.7B in 3Q21, a 1.9 percent year-over-year decrease from the 36.4B in 3Q20 driven by high download totals during the COVID-19 pandemic. App Store downloads fell 1.4 percent to 8.1B, while Google Play downloads dropped 2 percent to 27.6B.
Q3 2021 was an interesting quarter for Shooter games in the U.S., as it marked a year since Fortnite was removed from the app stores and two years since Call of Duty: Mobile's launch. Garena Free Fire had the best quarter of any game in the genre, ranking No. 3 overall by U.S. revenue.
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? 2021 Sensor Tower Inc. - All Rights Reserved
TikTok became the fifth app ever to reach 3 billion downloads across the App Store and Google Play. It was the first app not owned by Facebook to reach this threshold.
Sportsbook apps had a huge September, fueled by the start of the NFL season and Google Play updating its policies to allow sports gambling earlier this year. U.S. downloads for the top five apps combined for 177 percent Y/Y growth in 3Q21.
About This Data: Methodology
Sensor Tower's Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform.
Figures cited in this report reflect App Store and Google Play download estimates for January 1, 2014 through September 30, 2021.
Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total.
Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.
Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.
Store Intelligence
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? 2021 Sensor Tower Inc. - All Rights Reserved
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Market Overview:
Q3 2021 Worldwide Download Growth
? 2021 Sensor Tower Inc. - All Rights Reserved
Worldwide App Store and Google Play Downloads
40B
-1.9%
35B
30B
25B
20B
36.4B
15B
35.7B
10B 5B
0 Q3 2020
Q3 2021
35.7 Billion
App Store + Google Play Downloads
Worldwide App Store Downloads
40B
35B 30B
25B
20B
15B -1.4%
10B
5B
8.2B
0 Q3 2020
8.1B Q3 2021
8.1 Billion
App Store Downloads
Worldwide Google Play Downloads
40B
35B
30B
-2.0%
25B
20B
15B
28.2B
10B
5B
27.6B
0 Q3 2020
Q3 2021
27.6 Billion
Google Play Downloads
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Top Apps
-- Top Apps by Downloads in Q3 2021
Overall - Worldwide
TikTok . Facebook . Instagram . WhatsApp . Messenger . Snapchat . Telegram .
Zoom . CapCut . Google Meet . Spotify . WhatsApp Business . Netflix . Meesho . YouTube . Shopee . Twitter . Pinterest . PicsArt .
Shein . 0
App Store Google Play
25M
50M
75M
100M
125M
Q3 Apps by Worldwide Downloads
150M
175M
6
200M
? 2021 Sensor Tower Inc. - All Rights Reserved
TikTok from ByteDance was once again the top app by worldwide downloads, marking the fifth quarter in a row it held the top spot. TikTok's top market in the quarter was China, where the app is known as Douyin, followed by the U.S. and Indonesia.
Facebook had the next four apps, including Facebook, Instagram, WhatsApp, and Messenger. August 2021 was the first month where Instagram had more downloads than Facebook since at least 2014.
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2021. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include thirdparty stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
App Store - Worldwide
TikTok . YouTube . WhatsApp . Instagram . Facebook . Google Maps . National Anti-Fraud Center . Taobao .
CapCut . Messenger .
Gmail . Zoom . Netflix . Google Chrome . WeChat . Telegram . Google . Snapchat . Spotify . Microsoft Teams .
0
iPhone
iPad
10M
20M
30M
40M
50M
60M
70M
80M
Q3 Apps by Worldwide Downloads
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? 2021 Sensor Tower Inc. - All Rights Reserved
TikTok had its best ever quarter on the App Store with nearly 74 million installs. Installs in China were boosted by the rising popularity of a "lite" version of its app for the country known as Douyin. TikTok's total was approximately 90 percent higher than the No. 2 app, YouTube.
Zoom dropped out of the top 10 for the first time since the start of the COVID-19 pandemic in Q1 2020. It still ranked at No. 12 in Q3 2021, and Microsoft Teams joined it as another business app among the top 20.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2021. Apple apps are excluded. We report unique installs only (one download per user). Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Google Play - Worldwide
Facebook . Instagram .
TikTok . Messenger . WhatsApp . Snapchat .
Telegram . Zoom .
WhatsApp Business . Google Meet . Meesho . CapCut . Spotify . PLAYit . Shopee . Truecaller .
NightOwl VPN . PicsArt .
Share VPN . Twitter . 0
20M
40M
60M
Q3 Apps by Worldwide Downloads
80M
100M
120M
140M
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? 2021 Sensor Tower Inc. - All Rights Reserved
The top 10 apps on Google Play were the same as in Q2 2021, although their order shifted. Facebook passed TikTok to rank as the No. 1 app in Q3 with around 129 million installs each of the past two quarters.
Meesho, a shopping app popular in India, saw explosive growth in Q3 2021, with installs doubling quarter-over-quarter. Shopee was another shopping app with a strong Q3, with most of its growth in Southeast Asia.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2021. We report unique installs only (one download per User). Google preinstalled apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
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