For A Business Like Yours - New Jersey Business and ...

& Industry Association

Awards for Excellence Deadline: May 25, 2018

For A Business Like Yours

Thank you for your interest in the New Jersey Business & Industry Association (NJBIA) Awards for Excellence competition. This nomination application must be completed and returned by May 25, 2018. Please answer all questions on the pages that follow. It is important to give the independent panel of judges all the information they will need to select the winners. Before completing this application, take the time to carefully read and follow the rules and instructions on the next page.

If you have any questions about the nomination process, please contact Katie Wittkamp at 609-858-9481, or kwittkamp@.

This year's winners will be honored at an awards reception later in the year. The winners will be given prominent recognition in NJBIA's magazine, New Jersey Business, which is read by over 114,000 top executives across the state and in its daily news service, New Jersey Business Today. A news release announcing the winners will also be sent to media statewide.

Good luck, and we hope to see you at this year's Awards for Excellence Reception!

Person filling out this form: Name Evelyn Weiss Francisco Company: Caryl Comm11nications

Title Account Supervisor

Phone 201-796-7788

Ext. ---------

? ation is true and accurate to the best o f my knowledge. I understand that this

Nominee Name:

Company Name Prism Capital Partners

Address 20 0 Broadacres Drive

City Bloomfield

State _N__J _ _

Phone 20 1-567-2711

Ext.

Zip + 4 0 70 0 3

Fax 973-562-9586

Name of President/CEO Eugene Diaz and Edwin Cohen Title P r in c= i.,.p_ a I P a = r t n e = r s - - - - - - - -

Company Contact _E_u_g_e_n_e_D_i__a__z_ _ _ _ _ _ _

_

Phone 20 1-567-27 11

Ext. -2-0-2- -

Email Eugene.Diaz@

NJBIA Membership# - - - -

Year Founded 20 0 2

# of Employees working in New Jersey: Full-time 50

2017 Revenues _7__0, _0 _0 _,0_0_0_ _ _ _

_

Part-Time _ _ _ _ _

_

# of Employees working in United States: Full-time 50

Part-Time _ _ _ _ _

_

Pub lic Company [{]Privately Held Company

D D Type of Business: c onstruction

Education

Finance, Insurance, Real Estate

H e alt hc a re

OManufacturing ORetail Oservices Orransportation 0wholesale/Distribution l l o ther R e a l Estate

NJBIA 2018 Awards for Excellence Nomination

Category: Executive of the Year Award

1. Describe the Executive, their type of business and its principal products or services.

Edwin H. Cohen has a long and celebrated history of involvement in some of the largest transactions and most successful projects in the New York suburban commercial real estate marketplace. The firm, Prism Capital Partners, is a real estate owner/operator with a proven track record of creating value through select real estate investments and developments. Geographically focused in the New Jersey/New York/Connecticut market, Prism specializes in identifying, acquiring and creating unique, value-added opportunities in the office, retail, industrial and residential sectors. The company invests with institutional and private capital sources that rely on Prism's ability to identify and realize the highest value potential in real estate endeavors of all sizes. To date, the 16year-old company, with its capital partners, has invested more than $750 million in 17 projects totaling over 5 million square feet. The firm currently owns and/or operates approximately 3 million square feet of existing space and 150 developable acres. In 2014, NAIOP New Jersey recognized Prism's contributions by honoring the firm with its prestigious Impact Award.

2. How did the executive reach their level?

Edwin H. Cohen joined Prism in 2003 as a principal partner after a 40-year career as one of the most prominent members of the real estate brokerage community. Previously, he served as executive director at Cushman & Wakefield, Inc. Ed has completed hundreds of real estate transactions during his career in the Metropolitan New York/New Jersey/Connecticut area and has been responsible for leasing several million square feet of office space. He served as executive vice president and manager

of Grubb & Ellis' New Jersey office and as president and manager of Grubb & Ellis' New York operations. He also established and headed the Suburban Division for Wm. A. White & Sons.

3. What experiences or character trait(s) make the executive a good leader?

Ed has grown Prism as an "old-fashioned" real estate firm, adapted to the new world. The company is both an active investor ? buying income producing assets and undervalued properties ? and multi-faceted developer ? implementing development and redevelopment opportunities utilizing its full in-house capabilities. By seeking opportunities in a broad range of asset classes, the firm has been able to find opportunities to succeed through all market cycles.

If a right way to expand as a real estate owner/operator exists, Ed has nailed it. He has grown the company judiciously and with a great deal of discretion. Simply put, the firm's distinctive approach centers on the understanding that each transaction and property situation brings its own challenges and sophisticated requirements. In turn, the firm has established a group of passionate, highly skilled professionals with targeted expertise ? in areas such as investment, construction, property management, and marketing ? who work collectively to piece together the best solutions for highly complex projects.

Prism's success has significantly and positively impacted the New Jersey commercial real estate market, business community and economy. Previously vacant properties are now filled with commercial tenants that have chosen to commit their business operations to the Garden State. Additionally, the company's redevelopments time and again set Smart Growth benchmarks. Nowhere is this better illustrated than in two of its current initiatives.

In 2016, the company closed on the purchase of the 116-acre former Hoffmann-La Roche Inc. North American Headquarters campus in Nutley and Clifton, in a transaction that won NAIOP New Jersey Deal of the Year. This blockbuster redevelopment, named ON3, will be anchored by the new Hackensack Meridian School of Medicine at Seton Hall University and will feature an appropriate mix of uses, such as the addition of supporting retail and residential, to attract additional best-in-class corporate and research users. Already, ON3 has secured a 73,000-square-foot commitment by biofabrication company Modern Meadow. Major LOIs having been executed by multiple additional office and R&D/lab space users, with a variety of existing spaces and buildto-suit development sites being offered on the campus.

ON3 illustrates Ed's commitment to furthering the "new urbanist" philosophy that is driving New Jersey's suburban municipalities to redesign their downtowns and commercial corridors into better-balanced business centers. It is anticipated that ON3 eventually will house up to 10,000 people ? including employees and students ? effectively replacing and potentially exceeding Hoffmann-La Roche's peak employment there. This population will support retail and service businesses throughout the community. The build-out will likely take a decade, ensuring thousands of construction jobs during the process.

Prism's forward-looking redevelopment projects also include the $230 million Edison Village industrial-to-multifamily/retail adaptive reuse in West Orange. With Phase I nearing completion, the mixed-use redevelopment of the historic Thomas Edison Invention Factory and Commerce Center in West Orange represents the largest nonwaterfront adaptive-reuse project in New Jersey. Edison Village encompasses 21 acres on Main Street, in the heart of the West Orange Downtown Redevelopment Area. Phase I involves the renovation and reconstruction of the 100-year-old factory complex, introducing 334 rental units (the first residents are now moving in) , 18,400 square feet of retail and a 630-space parking structure. Edison Village has been created to meet LEED green building certification standards, incorporating existing architectural highlights and featuring an urban landscape. Phase II will incorporate 230 townhouses. The project reflects the potential of infill redevelopment in New Jersey and illustrates how initiatives like this can serve to preserve the state's history while setting the stage for its future.

Ultimately, Ed epitomizes the leadership that has made New Jersey's commercial real estate industry one of the nation's best. Their integrity, professionalism, unparalleled commitment to colleagues and clients, and decades of contributions to the marketplace are worthy of recognition. Looking ahead, Ed will continue to focus on what they do best: embracing projects with strong potential for creating value, providing quality accommodations for tenants, and contributing to the larger communities in which they are active.

4. What affiliations or programs is the executive involved in outside of their work?

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