Paul Smith | Lead with a Story | Speaker, Author, & Consultant



Story DatabaseStory #1Story title: Explaining what I do simplyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #2Story title: Whom I’ve helped and how I’ve helped themStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #3Story title: My personal motivation storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #4Story title: To relax and take the stress out of the callStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #5Story title: Why I do what I doStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #6Story title: I’ll tell you when I made a mistakeStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #7Story title: I’ll tell you when I can’t help youStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #8Story title: I’ll go to bat for you with my companyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #9Story title: I’m not who you think I amStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #10Story title: Founding storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #11Story title: How we’re different from our competitorsStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #12Story title: My product’s invention or discovery storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #13Story title: Problem storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #14Story title: Customer success storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #15Story title: “Two-roads” storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #16Story title: Value-adding storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #17Story title: Objection response storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #18Story title: Negotiating priceStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #19Story title: Resolving objections before they’re brought upStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #20Story title: Creating a sense of urgencyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #21Story title: Arming your sponsor with a storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #22Story title: Coaching the breakupStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #23Story title: Service after the saleStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #24Story title: Loyalty building storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . Story #25Story title: Summarizing the call: a great sales storyStepAnswers the question:Story SpineNotes for Your StoryObjective / Main messageWhat do you want the audience to think, feel, or do as a result of hearing your story?Transition IN: (Hook)Why should I listen to this story?I think the best example I’ve seen of that was . . . CONTEXTWhere and when did it take place? Who is the hero and what does they want? Other background needed to understand characters’ motivations?Back in ___, at ___, there was ____, and they were trying to . . . (could be an unspoken objective)CHALLENGEWhat was the problem/opportunity?Then, one day ____.CONFLICTWhat did they do about it? (Show the honest struggle between hero and villain, even if internal. Can’t be too easy.)So they ____, and then they ____, and so they ____. RESOLUTIONHow did it turn out (for everyone)? (How are things/characters changed as a result?)Eventually . . . Transition out:Lesson(s)What did you learn?What I learned from that was . . . (That’s when I realized . . . That explains why . . . What I’ve since come to realize is . . . What I think we should have done was . . .)Reco Action(s)What do you think I should do?And that’s why I think you should . . . ................
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