Www.hertz.com Let Hertz Put You in the Driver’s Seat.
Hertz Global Holdings, Inc.
225 Brae Boulevard
Park Ridge, NJ 07656
(201) 307-2000
Let Hertz Put You in the Driver¡¯s Seat.
Let Hertz Put You in the Driver¡¯s Seat.
n
Hertz 2007 Annual Report
2007 Annual Report
Let Hertz Put You in the Driver¡¯s Seat.
A Rich Legacy¡ In 2008, Hertz celebrates its 90th Anniversary. Hertz was
among the first car rental companies in the world, and remains the global leader in
customer-focused car and equipment rental innovations. We provide our customers
rental experiences based on speed, service and selection, and deliver shareholders
consistent, strong financial results.
A Balanced Approach to the Future... During Hertz¡¯s first full
year as a publicly traded company on the New York Stock Exchange, the company
Shareholder Information
delivered superior financial performance, and established the framework for longterm, increased shareholder value. We will continue to improve shareholder value
by emphasizing, in equal measure:
Customer Satisfaction
n Employee Satisfaction
n Cash Management
n
Stock Listing
Media Inquiries
Transfer Agent
Annual Meeting
Hertz Global Holdings, Inc.
Common Stock is listed on the
New York Stock Exchange (NYSE)
under the Ticker Symbol: HTZ
Requests for general information or questions from the news
media should be directed to:
Computershare is the company¡¯s
transfer agent and registrar
and also manages stockholder
services for Hertz.
For stockholder services such
as exchange of certificates, issuance of certificates, change
of address, change in registered
ownership or share balance,
write or call:
The Annual Meeting of
stockholders will be held on
Thursday, May 15th, 2008
at 10:30 a.m. ET at:
The Park Ridge Marriott
300 Brae Boulevard
Park Ridge, NJ 07656
Investor Relations
Hertz Firsts Hertz has scored many ¡°firsts¡± in the car rental industry. Here are some of the most notable Hertz Firsts:
1918 Hertz begins renting cars.
1979 HERC enters the industrial equip-
2001 Hertz launches the Prestige
n
1925 Hertz establishes first
ment rental and leasing markets.
Collection.
environmental initiatives: Adds Toyota
coast-to-coast car rental network
1980 n First Express Service,
2002 Hertz first introduces SIRIUS
Prius Hybrid to fleet; donates to the
through national franchise system.
#1 Club members bypass the
Satellite Radio.
National Park Foundation and Mayor¡¯s
1932 Nation¡¯s first airport Rent-a-Car
airport counter.
2006 n Hertz rolls out the Fun
Fund to Advance New York City.
Collection?.
n Hertz
location at Chicago Midway.
n
1933 Revolutionary Rent-It-Here/
directions in over 100 cities.
Leave-It-There option increases use
n
of rent-a-cars.
1950 First European location in France.
First Computerized driving
Hertz expands company-wide
launches Simply Wheelz by
Debut of the Shelby GT-H, a special
Hertz, offering competitive rates, an
run of 500 performance-modified Ford
easy-to-use reservation website and
1989 Hertz launches #1Club Gold?,
Mustang GTs.
advanced kiosk machines to rent and
allowing members to go directly
n
1955 First car rental company with
from the airplane to their car.
Collection of fuel-efficient,
n Hertz
1,000 locations.
1995 First On-Board Navigation
environmentally-friendly cars.
duce Nick-On-the-Go, a fully portable,
1965 Hertz Equipment Rental
System, NeverLost?.
2007 n Hertz launches Hourly Rental
pre-loaded touch-screen media player.
Corporation [HERC] is formed.
1998 HERC expands into Canada.
Program in New York City and Boston.
n
1978 First Nationwide Emergency
2000 Hertz introduces #1 Club Gold
n Debut
in Spain.
Road Service.
Five Star and President¡¯s Circle.
convertible.
HERC enters European market.
n
Hertz introduces the Green
of the Shelby GT-H
return vehicles.
Securities analysts, portfolio
managers, representatives of
financial institutions and
individuals interested in receiving
information about the company
should contact:
Lauren S. Babus
Vice President, Investor Relations
Hertz Global Holdings, Inc.
225 Brae Boulevard
Park Ridge, NJ 07656
(201) 307-2100
InvestorRelations@
Richard Broome
Vice President, Corporate Affairs
Hertz Global Holdings, Inc.
225 Brae Boulevard
Park Ridge, NJ 07656
(201) 307-2486
rbroome@
Corporate Headquarters
Hertz Global Holdings, Inc.
225 Brae Boulevard
Park Ridge, NJ 07656
(201) 307-2000
Dividend Policy
joins with Nickelodeon to intro-
Hertz introduces motorbike rentals
Contents: 1. Financial Highlights 2. Letter to Shareholders 4. Customer Satisfaction (Rent-A-Car and Hertz Equipment Rental)
12. Employee Satisfaction 14. Cash Management 16. Board of Directors and Officers IBC. Shareholder Information
The company does not expect
to pay dividends on its common
stock for the foreseeable future.
Design: Robert Webster Inc (RWI)
Computershare Trust
Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078
(781) 575-4238
Hearing Impaired Telephone TDD:
(800) 952-9245
Certifications
Hertz Global Holdings has
included as exhibits to its Annual
Report on Form 10-K for fiscal
year 2007 filed with the SEC
certifications of its Chief Executive Officer and Chief Financial
Officer required by Section 302 of
the Sarbanes-Oxley Act of 2002.
Hertz Global Holdings¡¯ Chief
Executive Officer has also submitted a certification to the NYSE
stating that he is not aware of any
violations by the company of the
NYSE corporate governance
listing standards.
n Hertz Fun Collection
Featured on our front cover and
page 1 are the Corvette convertible
and the Jeep Wrangler from our
Hertz Fun Collection.
Financial Highlights
Worldwide Revenue
Adjusted Pre-Tax Income*
(in millions)
(in millions)
$10,000
$800
$8,686
$7,469
Levered After-Tax Cash Flow
After Fleet Growth* (in millions)
$1.50
$600
$640
$1.20
$380
$6,000
$480
$4,000
$320
$0.60
$(60)
$2,000
$160
$0.30
$(280)
$0.90
2006
2007
$0
2005
Pro Forma
$160
$0.62
$330.9
2005
$284.2
$0.92
$486.7
$0
$552.6
$1.26
$660.7
$8,058
$8,000
Adjusted EPS*
2006
2007
$0.00
2005
Pro Forma
2006
2007
$(500)
$(449.7)
2005
Pro Forma
2006
2007
*Indicates a Non-GAAP measurement presented and reconciled within the section of the Annual Report to Stockholders entitled
¡°Definitions and Non-GAAP Reconciliations,¡± which follows our Annual Report on Form 10-K included in this Annual Report.
Hertz Global Holdings, Inc. 1
Letter to Shareholders
Dear Hertz Shareholders,
Hertz over-delivered on its financial targets for 2007, executing on our promise to further
de-lever the company while increasing revenues and earnings, and improving customer
service. We laid the groundwork for a fundamental transformation of the company that will
make us even more competitive in our global rental markets while delivering higher shareholder value. We are building on a legacy of industry leadership worthy of a legendary brand
celebrating its 90th Anniversary in 2008.
We continue to build on our legacy of innovation in today¡¯s rapidly evolving, globalized economy. In fact, we are accelerating the pace of change to stay ahead of current macro-economic
conditions.
Our vision is to be the lowest-cost, highest quality and most customer-focused company in
the global rental markets we serve. Achieving this vision is predicated on a balanced approach
to the business in three areas:
n Customer Satisfaction
n Employee Satisfaction
n Cash Management
An analysis of the most successful companies demonstrates a balanced approach is the best
way to achieve sustainable, long term success.
There are several elements of our Customer Satisfaction strategy, none more important
than worldwide implementation of a Net Promoter Score (NPS) system in 2007. NPS is an
online tool to measure customer satisfaction, rental-by-rental, in real time. We receive over
30,000 customer responses every month, and we use NPS feedback to drive service improvements across the rental network, and NPS scores improved significantly as a result. An intensive focus on customer service explains why Hertz received, unsolicited, 18 ¡°Best of¡± Awards
worldwide last year.
We continued innovating in 2007 to enhance the customer¡¯s rental experience. We expanded
our Green Collection of environmentally friendly cars, adding over 1,000 Toyota Prius hybrid
2 Hertz Global Holdings, Inc.
vehicles, with another 2,500 on the way in 2008. We launched Simply Wheelz in Orlando and
Spain ¨C our low cost, high-tech rental brand to serve value-oriented, leisure customers. We are
now the market leader in Germany in van and truck rentals, a rapidly growing business across
our European network.
Equally important is Employee Satisfaction. We spent an additional $7 million on training and improved the U.S. tuition reimbursement program. Additionally, we are introducing
new performance management and talent development systems to fully align our strategies,
employees and compensation programs.
We made significant progress in 2007 on our Cash Management strategies. Working capital
improved by over $280 million in 2007, as we pushed focus on and responsibility for working
capital to lower levels in the company. We also generated levered cash flows* of over $550
Mark P. Frissora
Chairman of the Board
and Chief Executive Officer
million, and increased Corporate EBITDA* by $162.8 million, or 11.8%, in 2007.
Our 2007 results can also be measured by analyzing key financial indicators, driven by
revenue growth and efficiency initiatives in equal measure. Hertz generated over $660 million
of adjusted pre-tax income* in 2007, up 35.8%, on record worldwide revenues of $8.7 billion,
including over $620 million in new revenues, 7.1% of 2007 worldwide revenues. We opened 360
rental locations worldwide in 2007, introduced new product lines and entered new market sectors in both car and equipment rental. We are poised to establish a long-term presence in the
most exciting, emerging rental markets in the world: China and India.
Our efficiency strategy is equally diversified. We reduced staffing levels in 2007 to eliminate
unnecessary layers of management and bureaucracy, and we will continue to improve productivity in 2008. We are implementing new outsourcing programs to improve efficiency in several
areas including properties, facilities, procurement and IT.
In 2007, we fully launched the Hertz Improvement Process (HIP), our version of Lean/Six
Sigma, focused on employee-generated work process improvements. We implemented HIP
at 248 locations and trained almost 9,000 employees in 2007. By streamlining their work, our
employees are more efficient and provide better customer service. HIP is a key element of our
goal to create a culture of continuous improvement at Hertz.
Additionally, we are reengineering major business processes, and implementing a global
supply chain strategy. For example, fleet-related costs comprise over 30% of our total expenses, and we are thoroughly reengineering fleet management programs from the purchase and
delivery of vehicles, through their rental life and final disposition.
Efficiency savings helped us achieve financial success last year and enabled us to fund $65
million in incremental spending on our brand, operations and people, a vital reinvestment in
Hertz Management Team
Top row, left to right:
Richard Broome
Lauren S. Babus
Don Serup
LeighAnne Baker
Charles Shafer
Elyse Douglas
Gerald A. Plescia
Lois Boyd
Jeffrey Zimmerman
Bottom row, left to right:
John A. Thomas
Joseph F. Eckroth
Joseph R. Nothwang
Mark P. Frissora
Michel Taride
Frank Camacho
Robert J. Stuart
our future.
Our equal focus on Customer Satisfaction, Employee Satisfaction and Cash Management is
the platform for the company¡¯s long term success. Macro-economic conditions will affect the
businesses, but will not deter us from achieving sustained excellence, and delivering increased
shareholder value, during our 10th decade of brand and industry leadership.
Mark P. Frissora
Chairman of the Board and Chief Executive Officer
Hertz Global Holdings, Inc. and The Hertz Corporation
* Indicates a Non-GAAP measurement presented and reconciled within the section of the Annual Report to Stockholders entitled
¡°Definitions and Non-GAAP Reconciliations,¡± which follows our Annual Report on Form 10-K included in this Annual Report.
Hertz Global Holdings, Inc. 3
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