Marketing Curriculum - St. Charles High School

School District of the City of St. Charles

Marketing Curriculum

Marketing I and Marketing Internship Marketing II

Retail Merchandising Lab

Approved by the Board of Education May 9, 2013

Marketing Curriculum Committee

Administrative Chair

Ed Gettemeier

Committee Members

Kevin Bohnert, St. Charles West High School Bryan Doss, St. Charles High School

Michael Folkins, St. Charles High/St. Charles West High Schools Craig Martin, St. Charles West High School

Robyn McLaughlin, St. Charles West High School Cindy Reynolds, St. Charles High School Tim Smith, St. Charles High School

Danielle S. Tormala, Ed.D., Associate Superintendent, Curriculum & Instruction

Marketing Curriculum

TABLE OF CONTENTS

Table of Contents ........................................................................................................................................3-4 Mission Statement..........................................................................................................................................5 District Vision ................................................................................................................................................ 5 District Values ............................................................................................................................................... 5 District Goals ................................................................................................................................................. 6 Philosophical Foundations ............................................................................................................................. 7 Course Description.........................................................................................................................................8 Subject Area Rationale ..................................................................................................................................8 Program Goals ............................................................................................................................................... 8 Learner Goals/Essential Outcomes (strands) ............................................................................................9-10 Scope & Sequence ..................................................................................................................................11-20

Marketing I and Marketing Internship UNITS OF STUDY

Unit 1: Career & Professional Development ............................................................................................. 21 Unit 2: Marketing Concepts ....................................................................................................................... 22 Unit 3: Promotion ...................................................................................................................................... 23 Unit 4: Selling ............................................................................................................................................ 24 Unit 5: DECA/ Communication/ Human relations ......................................................................................25 Unit 6: Pricing..............................................................................................................................................26 Unit 7: Product Service Management ..........................................................................................................27 Unit 8: Distribution ......................................................................................................................................28 Unit 9: Economics........................................................................................................................................29

Marketing Internship Unit 1: Orientation ..................................................................................................................................... 30 Unit 2: Employment Traits ........................................................................................................................ 31 D.E.S.E. Alignment ? Marketing I Essential Outcomes .........................................................................32-43

Marketing II Course Description.......................................................................................................................................44 Subject Area Rationale ................................................................................................................................44 Program Goals ............................................................................................................................................. 44 Learner Goals/Essential Outcomes (strands) ..........................................................................................45-46

Marketing II UNITS OF STUDY Unit 1: Marketing Concepts ....................................................................................................................... 47 Unit 2: Ethical Responsibility in Marketing .............................................................................................. 49 Unit 3: Marketing Research ....................................................................................................................... 50 Unit 4: International Marketing ................................................................................................................. 52 Unit 5: Product Service Management ..........................................................................................................54 Unit 6: Consumer Decision Making ............................................................................................................55 Unit 7: Market Planning...............................................................................................................................56 Unit 8: Sales Promotion ................................................................................................................................57 Unit 9: Personal Selling ................................................................................................................................59 Unit 10: Pricing.............................................................................................................................................60 Unit 11: Channel Management .....................................................................................................................61 Unit 12: Entrepreneurship.............................................................................................................................62

Unit 13: Segmenting/Targeting Markets ......................................................................................................63 Unit 14: Business/Internet Marketing ...........................................................................................................64 D.E.S.E. Alignment ? Marketing II Essential Outcomes........................................................................65-76

Retail Merchandising Lab Course Description.......................................................................................................................................77 Subject Area Rationale ................................................................................................................................77 Program Goals ............................................................................................................................................. 77 Learner Goals/Essential Outcomes (strands) ............................................................................................... 78

Retail Merchandising Lab UNITS OF STUDY

Unit 1: Merchandising .............................................................................................................................. 79 Unit 2: Operations ........................................................................................................................................ 80 Unit 3: Accounting...................................................................................................................................... 81 Unit 4: Selling and Sales Promotion .......................................................................................................... 82 D.E.S.E. Alignment ? Retail Merchandising Lab Essential Outcomes. .................................................83-95

Appendix ...................................................................................................................................................... 96 Show Me Standards CLEs

District Mission

The City of St. Charles School District will REACH, TEACH, and EMPOWER all students by providing a challenging, diverse, and innovative education.

District Vision

The City of St. Charles School District will be an educational leader recognized for high performance and academic excellence that prepares students to succeed in an ever-changing global society.

District Values

We, the City of St. Charles School District community of students, parents, staff, and patrons, value:

High quality education for all students which includes: Lifelong learning from early childhood through adult education Rigorous learning experiences that challenge all students Instruction that meets the needs of a diverse community Respect for all Real world, critical thinking and problem-solving skills to prepare students for the 21st Century Developing caring, productive, and responsible citizens Strong engagement of family and community A safe, secure, and nurturing school environment

Achievement through: Celebration of individual success Collaboration with parents and community stakeholders Exploration, Innovation, and creativity

High quality staff by: Hiring and retaining highly qualified and invested employees Providing professional development and collaboration focused on increasing student achievement Empowering staff to use innovative resources and practices

Informed decisions that are: Student-centered Focused on student achievement Data Driven Considerate of all points of view Fiscally responsible

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download