Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE ...

Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE

Course Title: Entrepreneurship

Course Number: A 8183

Department: Career and Technical Education

Grade(s): 10 - 12

Level(s): Academic

Credit: ?

Course Description Students will identify the fundamentals of business creation, the personal attributes needed to be a successful entrepreneur, and will research various business opportunities. Topics covered include the characteristics of an entrepreneur, discovering entrepreneurial opportunities, and researching and analyzing domestic, global and market trends. The course culminates with the student developing a hypothetical business plan to implement their unique venture that conforms to all applicable governmental laws and regulations.

Required Instructional Materials Southwestern Entrepreneurship Ideas In Action, (Cynthia L. Greene, Copyright 2000) and accompanying workbook.

Completion/Revision Date Revisions Approved by Board of Education on October 19, 2009

Mission Statement of the Curriculum Management Team The mission of the Career and Technical Education Curriculum Management Team is to assure that students, as a result of their experiences in K-12, will demonstrate transferable skills, knowledge, and attributes for successful life management, employment, career development, post-secondary educational opportunities, and life long learning.

Enduring Understandings for the Course ? Entrepreneurs are visionary risk-takers. ? Entrepreneurs must identify wants and needs to justify the investment. ? Entrepreneurs have confidence in their business venture. ? Entrepreneurs are essential to the economic development in the 21st century. ? Trend spotting and analysis identify opportunities. ? Business opportunities must respond to change. ? Risk is a factor on which an opportunity may be judged. ? Creativity is a source of business innovation. ? Businesses can reach global markets. ? Markets are volatile and dynamic. ? Markets go through life cycles. ? Emerging markets present opportunities. ? A business plan is a roadmap to your future. ? A business plan helps communicate ideas to others. ? A business plan identifies the need for resources. ? There are different structures of business ownership. ? There are a variety of regulatory agencies that will impact business. ? Business culture establishes ethical conduct.

Entrepreneurship

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LEARNING STRAND

1.0 Who are Entrepreneurs

ENDURING UNDERSTANDING(S)

? Entrepreneurs are visionary risk-takers. ? Entrepreneurs must identify wants and

needs to justify the investment. ? Entrepreneurs have confidence in their

business venture. ? Entrepreneurs are essential to the

economic development in the 21st century.

ESSENTIAL QUESTION(S)

? What's the difference between an inventor and an innovator?

? What is a venture? ? Who are entrepreneurs? ? What motivates entrepreneurs? ? Why are entrepreneurs risk-takers? ? How are entrepreneurs essential to the 21st

century economy?

LEARNING OBJECTIVES -The student will: 1.1 Develop and explain the meaning of

entrepreneurship. 1.2 Recognize and examine factors that

influence entrepreneurs. 1.3 Distinguish and illustrate the

characteristics of an entrepreneurship venture. 1.4 Compare and contrast entrepreneurship and intrapreneurship. 1.5 Explain the relationship of entrepreneur to the community and society as a whole.

INSTRUCTIONAL SUPPORT MATERIALS ? Developing a Business Plan, (Dr. Arnold Packer, Scans Center, Johns Hopkins University, 2001) ? The Teen Entrepreneur, (Anthony Masala, BE Publishing, 2006) ? Entrepreneurship Teaching Strategies, (John E. Clow, 2006) ? Skills for Entrepreneurs, (Douglas Gordon, Thompson Learning, 2007) ? Entrepreneurship Activities, (Mark Ed, 2005) ? Internet Websites ? Assorted DVDs/Videos ? Professional Trade Publications ? Guest Speakers ? Quinnipiac Chamber of Commerce resources

SUGGESTED INSTRUCTIONAL STRATEGIES ? Various internet research sites ? Cooperative learning ? Computer assisted instruction ? Modeling ? Classroom discussion

SUGGESTED ASSESSMENT METHODS ? Tests/Quizzes ? Completion of Business Plan ? Rubrics ? Multimedia Projects

Entrepreneurship

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LEARNING STRAND

2.0 Business Opportunities

ENDURING UNDERSTANDING(S)

? Trend spotting and analysis identify opportunities.

? Business opportunities must respond to change.

? Risk is a factor on which an opportunity may be judged.

? Creativity is a source of business innovation.

ESSENTIAL QUESTION(S) ? Where do you find opportunities? ? What differentiates a legitimate business opportunity from a meritless opportunity? ? What kinds of risk arise with business opportunities? ? How can creative ideas become business opportunities?

LEARNING OBJECTIVES ? The student will: 2.1 Identity and explain an entrepreneurial

opportunity. 2.2 Differentiate between an opportunity and

an idea. 2.3 Recognize the conditions that may give

rise to an opportunity. 2.4 Generate a list of entrepreneurial

opportunities. 2.5 Devise and justify a set of criteria upon

which an opportunity may be judged. 2.6 Evaluate opportunities based on an

analysis of factors. 2.7 Justify reasons for your entrepreneurial

choices.

INSTRUCTIONAL SUPPORT MATERIALS ? Developing a Business Plan, (Dr. Arnold Packer, Scans Center, Johns Hopkins University, 2001) ? The Teen Entrepreneur, (Anthony Masala, BE Publishing, 2006) ? Entrepreneurship Teaching Strategies, (John E. Clow, 2006) ? Skills for Entrepreneurs, (Douglas Gordon, Thompson Learning, 2007) ? Entrepreneurship Activities, (Mark Ed, 2005) ? Internet Websites ? Assorted DVDs/Videos ? Professional Trade Publications ? Guest Speakers ? Quinnipiac Chamber of Commerce resources

SUGGESTED INSTRUCTIONAL STRATEGIES ? Various internet research sites ? Cooperative learning ? Computer assisted instruction ? Modeling ? Classroom discussion

SUGGESTED ASSESSMENT METHODS ? Tests/Quizzes ? Completion of Business Plan ? Rubrics ? Multimedia Projects

Entrepreneurship

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LEARNING STRAND

3.0 Market Knowledge

ENDURING UNDERSTANDING(S) ? Businesses can reach global markets. ? Markets are volatile and dynamic. ? Markets go through life cycles. ? Emerging markets present opportunities.

LEARNING OBJECTIVES ? The student will: 3.1 Conduct market research. 3.2 Identify primary and secondary sources of

information. 3.3 Determine market needs and wants. 3.4 Conduct a SWOT analysis. 3.5 Conduct a PEST analysis. 3.6 Analyze market research.

ESSENTIAL QUESTION(S) ? What is a market? ? What motivates a market? ? What is the longevity of a market? ? What market influences impact business?

INSTRUCTIONAL SUPPORT MATERIALS ? Developing a Business Plan, (Dr. Arnold Packer, Scans Center, Johns Hopkins University, 2001) ? The Teen Entrepreneur, (Anthony Masala, BE Publishing, 2006) ? Entrepreneurship Teaching Strategies, (John E. Clow, 2006) ? Skills for Entrepreneurs, (Douglas Gordon, Thompson Learning, 2007) ? Entrepreneurship Activities, (Mark Ed, 2005) ? Internet Websites ? Assorted DVDs/Videos ? Professional Trade Publications ? Guest Speakers ? Quinnipiac Chamber of Commerce resources

SUGGESTED INSTRUCTIONAL STRATEGIES ? Various internet research sites ? Cooperative learning ? Computer assisted instruction ? Modeling ? Classroom discussion

SUGGESTED ASSESSMENT METHODS ? Tests/Quizzes ? Completion of Business Plan ? Rubrics ? Multimedia Projects

Entrepreneurship

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LEARNING STRAND

4.0 The Business Plan

ENDURING UNDERSTANDING(S)

? A business plan is a roadmap to your future.

? A business plan helps communicate ideas to others.

? A business plan identifies the need for resources.

ESSENTIAL QUESTION(S) ? What constitutes a good business plan? ? What are benefits of preparing a business plan? ? How is a business plan used as a communication tool? ? How do resources help the entrepreneur?

LEARNING OBJECTIVES ? The student will: 4.1 Explain the function and importance of a

business plan. 4.2 Identify the components of the business

plan: A. Executive Summary B. Mission Statement C. Code of Ethics D. Social Responsibility Plan E. Goals and Objectives F. Business Description G. Competitive Analysis H. Marketing Plan I. Financial Plan (3 year projection) J. Organizational Structure K. Staffing and Management Plan L. Supporting Documents (floor plan,

resume, pictures, etc...) 4.3 Gather data to incorporate into the business

plan. 4.4 Create a working business plan focused on

a specific business opportunity. 4.5 Utilize resources to develop the business

plan. A. SBA B. Lending Institutions C. SCORE D. Professional Services (legal,

accounting, etc...) E. Professional Organizations F. Professional Publications

INSTRUCTIONAL SUPPORT MATERIALS ? Developing a Business Plan, (Dr. Arnold Packer, Scans Center, Johns Hopkins University, 2001) ? The Teen Entrepreneur, (Anthony Masala, BE Publishing, 2006) ? Entrepreneurship Teaching Strategies, (John E. Clow, 2006) ? Skills for Entrepreneurs, (Douglas Gordon, Thompson Learning, 2007) ? Entrepreneurship Activities, (Mark Ed, 2005) ? Internet Websites ? Assorted DVDs/Videos ? Professional Trade Publications ? Guest Speakers ? Quinnipiac Chamber of Commerce resources

SUGGESTED INSTRUCTIONAL STRATEGIES ? Various internet research sites ? Cooperative learning ? Computer assisted instruction ? Modeling ? Classroom discussion

SUGGESTED ASSESSMENT METHODS ? Tests/Quizzes ? Completion of Business Plan ? Rubrics ? Multimedia Projects

Entrepreneurship

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