CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER RESEARCH
a. Normative influence b. Social image influence c. Informational influence d. Value-expressive influence e. All of the above is a type of group influence discussed in Chapter 13. ANS: D. 10. ____ influence occurs when a need for psychological association with a group causes acceptance of its norms, values, attitudes, or behaviors. a. Social ... ................
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