AutoCount sample dealer reports - Experian

AutoCount? sample dealer reports

Enabling you to better understand your market

Improve your strategies with the AutoCount Dealer ReportSM

We are dedicated to helping you excel against your competition and reach your fullest potential. To assist, we have created these sample dealer reports so you can get the most from Experian Automotive's valuable market information.

Use the following sample reports to: ? Interpret information in innovative ways ? Gain deeper insight into how to utilize

your reports ? Increase market awareness ? Develop new methods to surpass

your competition Key benefits: ? Know what specific new and used

makes and models to stock ? Improve your vehicle turnover rates ? Identify market trends to beat

the competition ? Target your marketing campaigns

for the greatest success ? Broaden your lender mix to close

more deals Going forward For your reference, sample dealer reports are provided on the following pages. For more information on how you can benefit from the AutoCount Dealer Report,SM call us toll-free 1 800 679 8807 or visit our Website at .

Page 2 | AutoCount sample dealer reports

? 2012 Experian Information Solutions, Inc. ? All rights reserved

Dealer executive summary report

The executive summary is a snapshot of retail vehicle sales activity in your marketplace. The information is reported based on data from a rolling three-month period to provide you with a clear perspective on current trends in your market.

neDwepaAincudtstutosreeCnddovseuohnficttlhe-esEtionpxa-esdecelaluinletgir'vse Summary for ABC Dealership

market over time. Maps allow a

Sales Volume in selected Market clear visualization of opportunities

ABC Dealership

12000

and distribu6t0i0on of share.

Looks like I'm in line

10000

500

with the new vehicle

8000

400

market trend.

6000

New Use4d000 New2000 Used

0

Sep-11 # 7993 # 7995 # 502 # 271 #

Nov-11 5903 6550 332 270

Dec-11 7597 7252 300 225

Jan-12 6652 6137 521 275

Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul-12 Aug- Sep-

11 11 11 11 12 12 12 12 12 12

12 12

Feb-31020

Mar-12

May-12

Jun-12

Jul-12

Aug-12

5719 6927030

8126 10389

6985 7327

8284 8007

6728 6737

7045 6913

316050 217

Wh4321o65m did I lo51s3929e sales to

515 277

359 278

410 275

0 during these three months? Sep-11 Oct-11 Nov-11Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May- Jun-12 Jul-12 Aug-12Sep-12

12

New

Used

New

Used

Top Selling Cars & Trucks in selected market: July - September 2012

30.0%

Top 5 New Cars in Market

Top 5 New Trucks in Market 25.00%

Top 5 Used Cars in Market 35.00%

16.00%

Top 5 Used Trucks in Market

25.0% 20.0% 15.0% 10.0%

5.0% 0.0%

3.9%

Which car2s0.0s0h% ould I 4.7% sell to position against 5.4% these top1m5.00o%dels?

New6.C9%ars HONDA ACC#

TOYOTA CO#

HONDA7.4C%IVI # TOYOTA CA #

VOLKSWAG #

Totals

#

HONDA ACCORD

TOYOTA COROLLA

HONDA CIVIC

TOYOTA CAMRY

VOLKSWAGEN JETTA

10.00%

7.4% 6.9% 5.00% 5.4% 4.7% 3.9% 0.00%

HONDA CR-V TOYOTA RAV4 JEEP WRANGLER

30.00%

2.81%

25.00%

2.86%

3.67%

New Trucks H4O.70N%DA CR-V NISSAN ROG TJ5EO.6EY3%POGTARARNA JEEP WRAN Totals

NISSAN ROGUE

20.00% 15.00%

4180.000% 400 315.300% 244 230.900% 8519

JEEP GRAND CHEROKEE

4.17% 5.19%

14.00% 12.00% 10.00%

2.29% 2.45%

6.01%

8.00%

Am I includ6i.0n0%g thUesseed Cars

5.63%6.80% top modNeISlsSAinNmALyTIuMsAed

4.70% 3.67% 2.86%6.97%

vehiclTeOiYnOv4T.e0A0n%CtoOrRyO?LLA

HOND2.A00C% IVIC HONDA ACCORD

2.81%

3.11% 986

962

3.88%

851 734

2.81%

TOYO0T.0A0%CAMRY

590

NISSAN ALTIMA

TOYOTA COROLLA

Totals

FORD F150 HONDA CR-V

14152

HONDA CIVIC

HONDA ACCORD

FORD EXPLORER

TOYOTA CAMRY

JEEP GRAND CHEROKEE HONDA ODYSSEY

Competing Makes

HONDA

ABC HONDA

NISSAN

ABC NISSAN

CHEVROLETABC CHEVROLET

Top Selling Dealers in selected market: July - September 2012

Totals

TOYOTA Dealers

1,404

ABC DEALERSHIP

673

WEST ABC DEALERSHIP

426

ABC DEALERSHIP OF SOUTH FLORIDA

6.97% 6.80% 6.01% 5.19% 4.17% Totals 1,823 972 798

New Lender Name

WORLD OM25N.0I 0F%2424

ALLY

20.00%2382

BMW BANK OF 1136

Totals

15.001%0035

10.00%

5.00%

0.00%

How am I ranking

How do I rank

MNarekwetVSehhaicrlee*s

24.16% 23.74% 11.32%

TopaNgoani-nCsaptttivheeLseenders in selected market: July - September 2012

dealershipLesn?der

Used Name

Market Share*

Used Vehicles

ALLY

1073

8.92.70%0%

SANTANDER C 777

WORLD OMNI FCIANRANMCAIXALAUTO 691

Totals

12976

ALLY

55..87693...93000%%000%%% 5.00% 4.00%

among my peers?

ALLY SANTANDER CONSUMER FINANCE

BMW BANK OF NORTH AMERICA

3.00% 2.00%

CARMAX AUTO FINANCE

1.00%

What are consumers 0.00% looking to buy in my market?

I need to build some new relationships with these lenders in my market.

Most Popular Vehicle Searches on in selected Market

Most Popular Search - Cars

Most Popular Search - Truck

Rank

Make & Model

Rank

Make & Model

1

2009 TOYOTA CAMRY

1

2009 TOYOTA SIENNA

2

2007 TOYOTA CAMRY

2

2008 TOYOTA SIENNA

3

2011 TOYOTA CAMRY

3

2006 TOYOTA SIENNA

4

2006 NISSAN ALTIMA

4

2009 NISSAN MURANO

5

2005 NISSAN ALTIMA

5

2007 TOYOTA FJ CRUISER

Data Provided by AutoCheck: July - September 2012

Page 3 | AutoCount sample dealer reports

? 2012 Experian Information Solutions, Inc. ? All rights reserved

Dealers can visualize where their sales are coming from with a clear view of the density of dealer vehicle sales in the ZIPTM codes and radius selected.

AutoCount -- dealer distribution of sales ABC Dealership

Get a visual "performance review" with an analysis of a dealer's entire specified market and a breakdown of each ZIPTM code to determine where the opportunities are based on the dealer's average penetration of the market versus the competition.

AutoCount -- opportunity for improvement ABC Dealership

Dealer distribution 0%?6% (0 to 10) 7%?12% (11 to 20) 13%?18% (21 to 30)

July?September 2012, 15-mile radius from 32720

ABC Dealership market share average: 1%* Above Equal Below

July?September 2012, 15-mile radius from 32720

*Market share average calculated from total sales in selected market

In the dealer executive summary report: ? The vehicle-specific information allows the dealer to gauge which vehicles are selling ? The lender detail provides dealers with information on who is actively providing vehicle financing in the market ? The vehicle search information from AutoCheck? tells you specifically which used vehicles consumers are looking to buy

in your market

Page 4 | AutoCount sample dealer reports

? 2012 Experian Information Solutions, Inc. ? All rights reserved

Dealer market area summary

This report lists all dealers in a selected territory along with how many new, used and fleet transactions were registered for the current period and year to date (YTD), sorted alphabetically by county.

AutoCount Dealer Market Area Summary

Loan, Lease, and No Lender Listed

Company

* CP = September 2012 MIAMI-FT. LAUDERDALE, FL

Dealerships are sorted alphabetically within your market by county.

Dealer Name

New

Used

Fleet

Dealer Name

New

Used

Fleet

Vehicle Make

* CP YTD * CP YTD * CP YTD Vehicle Make

* CP YTD * CP YTD * CP YTD

ABBRCAMDEAANLHEORNSDHAIP

ACUR AUDI

MIAMI-DADE

Year-to-date and current

period totals are broken

down by new/used/fleet

13

within make.

2

16

JEEP

KIA

LAND

LEXS

LINC

1

MAZD

1

5

1

1

6

1

2

6

BENT BMW BUIC CADI

3

7

11

94

4

6

1

MERZ

1

MINI

MITS

NISS

1

5

2

4

4

31

CHEV

5

32

1

PONT

3

CHRY DODG FORD GMC HOND HYUN

11

This is a great reference

16

1

SCIO

STRN

tool. I can easily find every3 23

3

SUBA

dealership selling in my 3 10

SUZI

market an3d83unde3,r2s41tand116 998 14

30

TOYT

exactly what they are sellin2g. 9

VOLK

16

124

8

57

5

Now I know the mix

1

3

of vehicles my 2

competition is selling.

1

330 2,316 143

785

314 4,434

3

INFI

12

Dealer Totals

346 2,442 171 1,020 314 4,439

ISUZ

2

JAGU

3

8

XKYEZNDDAELALLETROSYHOITPA

Interesting. Look at the

JEEP

1

25

number of fleet vehicles

KIA

1

7

ACUR

they a1re sell3ing.

AUDI

2

LAND

2

11

BMW

3

13

LEXS

19

CADI

4

MASS

2

2

CHEV

4

33

MAZD

1

6

CHRY

12

MERC

1

3

DODG

5

24

MERZ

22

116

3

FIAT

1

MINI

1

13

FORD

6

19

MITS

3

8

GMC

1

5

NISS

6

47

HOND

6

65

2

PONT

1

1

HYUN

1

15

PORS

2

14

INFI

1

3

SCIO

1

6

JEEP

1

22

TShMeAdRealer market area summary report:

2

KIA

4

18

STRN

1

5

?SUAZlIlows the dealer to pinpoint the activity of com2petitors in its owLnANcDounty and regional market

3

LEXS

7

43

1

?

TVOOPYLrKTovides

a

view

of

the

current

period

com11pared66with

2

23

the

tot3al 1

Y

TMDAZreDsults

4

18

1

1

MERC

1

?VOQLuVantifies the number of units sold and re1 gister3ed by make MERZ

3

21

Dealer Totals

383 3,241 204 1,640 14

48

MINI

5

HEADQUARTER TOYOTA

MITS NISS

1

12

1

12

100

ACUR

2

PONT

1

BMW

1

SAAB

1

2

BUIC

1

1

SCIO

23

155

10

73

CHEV

1

12

SMAR

2

CHRY DODG FORD GMC

Page45 | AutoCount saSmTRpNle dealer reports

?

2012

Exp1e1rian

Information

SUBA Solutions, Inc.

?

All

rights

reserved

1

15

SUZI

1

3

TOYT

1 4

2 391 3,722 276 1,887 533 3,316

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download