What are the problems facing tourism industry in the ...



Билет №1

What are the problems facing tourism industry in the Philippines?

In terms of tourists, the Philippines has a much smaller share than neighboring countries, with a clear absence of Western holidaymakers. Tourists to the Philippines mostly come from neighboring Asian countries (Japan, China, ASEAN, South Korea). This can be a baffling topic as the Philippines itself is a country that consists of over 7,100 tropical islands in the western Pacific Ocean and South China Sea. The country is one of a few English speaking nations in Asia, and has an empathetic view towards both western and eastern cultures, as the population are primarily Malayo-Polynesian peoples with some Chinese admixture, and the country was colonized by Spain for 300 years and then occupied by the US for a further 50. But despite all of this, the fact remains that the Philippines is underachieving in the tourist industry. Here are a few reasons and problems facing the tourist industry that (I think) are tantamount in trying to ascertain solutions in future.

One of the biggest problems facing tourism in the Philippines would have to be the incessantly negative portrayals of the country used by foreign media (BBC, CNN, Aljazeera etc) which have, since the Asian financial crisis of 1997, really damaged the country's image, detracting many would-be tourists from even coming to the country, in preference of the traditional Southeast Asian destinations (Bali, Thailand, Malaysia, Vietnam). The BBC's John McLean had even tried to answer this question, but without shelling off alot of the malignant attitudes typically found among Europeans and Americans of the country.

As the international broadcast news groups tend to be believed without question, a lot of the negatives persistently shown of the country, most notoriously those of terrorism and outdated poverty statistics (quoted in 2005 by the BBC to be 50% of the population, the actual figure being between 20-25% in 2003 according to the NCSB ()) tend to affect the consciences of many would-be travelers, who would rather go to a destination with, what they'd might think, has less-outward signs of a financially contrasted society (or at least a country that has a government, democratic or otherwise, committed to hiding these contrasts).

If tourists ever do make it to the Philippines, they often are baffled on where to go, what to see, what to do etc, due to the Philippine governments efforts placed in defense, economy and national infrastructure (airport/expressway building, extension of rail system etc) in contrast to other more tourist-friendly neighbors like Thailand or Malaysia, who already have the necessary infrastructure and economic stability needed to build on their tourism departments. A lack of budget for the tourism department means they could only do so much before funds run out; hence there are no walk-in Tourist Information Centers or detailed brochures are present in the country outside of a few sites in Manila. Again, a lack of these could stem from the damage the media has played in making less tourists come to the country, and a lack of confidence on behalf of the government to address this issue.

Transportation is a problem as well, being what could be described as "closed-shop". A lot of the baffling transfers and the in's and out's of what to say or do whilst riding Jeepneys or Tricycles are facts well known by locals, but aren't given a comprehensive section on the major travel books made on the country. Tourists would then have to settle for dodgy taxis that jack fares up when encountering tourists. Again, the government's lack of foresight and emphasis on improving methods of transport and tackling these Taxi drivers are to blame as well.

Another area worth mentioning is that of a lack of pedestrian safety. The Philippine population are not partial to walking outdoors or taking bicycles in contrast to other Asian neighbors, and are rather much more comfortable with the "Mall culture" present in North America, thus many main streets in major cities and towns tend to be empty of consumer shops and pedestrians. With a lack of the middle-classes using the sidewalks, many street side gangs use them as bases to mug or pester pedestrians (most of the time, in the same financial bracket as they are). In light of this, muggings are known to have happened to (mostly East Asian) tourists who had assumed that walking to their destinations in Manila or Cebu City would be as safe as in their origin countries. Tourist guides and the local government could thus be blamed for (1) not informing tourists of the non-pedestrian-inclined culture of the country and (2) for not taking measures to disband these street side gangs and make moves to establish a more pedestrian-friendly urban culture.

In the end, the most decisive matter in the tourism industry's weak successes with the Philippines is that after more than 30 years without large numbers of tourists, due to media campaigns of what is usually branded by locals as "Philippines bashing", the government and its people no longer see their country as a major tourist destination and no efforts are being made to make the country more tourist friendly outside of closed resorts and sights. Also, any efforts to try and change the country's image in local and international media is falling on deaf ears, and with the exception of a smaller flow of loyal Asian domestic tourists, the country cannot seem to advertise itself well enough for the Western markets, and so is focusing its efforts on maintaining and building on its comfortable flow of "weekend tourists" from neighboring Asian countries while it continues to develop the country's economy.

Билет №2

Responsible Travel Guide

Traveling is one of the best activities one can indulge in, given the time and resources. If you are one of the lucky people to travel soon, make this trip a different one and travel responsibly. For a responsible traveling you must practice the following points:

Advance Hotel Booking. Look for good hotel comparison websites to find a great deal.

Be Well Equipped with the Research. Before traveling, read a bit about where you are going. Learn about the area's climate, customs, laws and people so that you can easily mix with the citizens. Before you leave the country, make sure that you have a place to stay at your holiday destination. Britain's travelers' safety campaign, Know Before You Go, to help plan your travel.

Keep Your Baggage Minimum. When traveling abroad, you may be a victim of lost baggage. By keeping it minimum, not only will you escape from the eyes of thieves and mobsters, but you yourself will also feel light and care free. Added to this is the possibility of you carrying more number of souvenirs and gifts for your loved ones on your way back.

Do Not Use Excess of Resources. When traveling out of your country, mainly when you are traveling third world countries, it is better to keep your resources as low as possible. Instead of staying at the hotel and watching TV, take a trip down to the local tourist attractions and mingle with the locals to understand more about your holiday spot.

Funding in the Local Market. You can shop for local stuff and stay at one of the local hotels recommended by Hotel price comparison site, to fund in the local market. This will help the economy of the country you are staying at, plus your new souvenirs will give you something to show off about when you go back home.

Keep it Clean. A habit of throwing litter puts you as well as your country in a bad reputation. Picking up you litter will put you and your country at respect in the eyes of locals, and also it will contribute to maintain a healthy environment.

Respect the Natives. Often at times you will face remarks and some mischievous acts by the locals, the key is to stay calm after all, you are a guest on their land. In addition, before clicking their pictures in their local garments, you must ask for permission as some of them may be offended by this gesture.

These are just a few highlights that would enable you to make your trip a responsible one; however, you can always browse through the website of the campaign Know Before You Go in order to find out more about the best ways to travel safely as well as responsibly.

Билет №3

Differences of Tour Operators and Travel Agents

Tour Operators & travel Agents are different in Malaysia! And the public have had the wrong perception for long time. In Malaysia, Tour Operators and Travel Agents are different and play different roles. In a factory scenario, a Tour Operator is like the production department and the Travel Agent is like the Sales Department.

A Tour Operator is the organizer and provider of package holidays. It is often referred as the Ground Handler. The Tour Company will make contracts with hotels and resorts, airlines and ground transport companies like private cars, buses, vans, ferries and trains & etc. With all the necessary pricing and information compiled, the Tour Operator will draft detailed tour packages and distribute to Travel Agents in Travel Agent Directory in Malaysia and even overseas.

The roles & responsibilities of a Tour Operator are booking and arranging:

- Transportation: Chaffered Car, Chartered Bus & Van, Air Ticket, Train Ticket, Ferry Ticket, Cruise Ticket, other transit modes and even special vehicles like trishaw.

- Tour Guide: All Tour Guides must be licensed by the Ministry of Tourism Malaysia after attending and examined in a professional Tourist Guide Courses.

- Sight Seeing: Entrance for tourist destinations, eco-tour, adventures tour, jungle trekking, snorkeling & scuba diving, island hopping and even handicraft or cultural & living experiences.

- Food & Beverage: Breakfast, Tea Time or Tea Break, Lunch & Dinner, whether by set, buffet or packed food.

- Accommodation: Hotels, Resorts, Service Apartments, Camping Sites, Dormitories, Training Camps, Chalets, Tree Houses or traditional houses & habitats that accommodating travelers.

- Activities: Tele-match, treasure hunt, paint ball, team building, outside office meeting...

- Special Events: Company dinner, karaoke contest.

On the other hand, Travel Agents do not operate tours. Travel agencies gives traveling advices to travelers, promote and sell the tour packages that they have from various Tour Operators, then administer the tour bookings. Travel Agents usually are set up in prime locations with heavy traffic such as beside the main roads, inside crowed shopping malls or at the ground floor of a landmark building.

The roles & responsibilities of a Travel Agent are:

- Selling ells travel related products and services, particularly package tours to end-user customers on behalf of third party travel suppliers, such as airlines, hotels, tour operator and tour companies, and cruise lines & etc.

- Most travel agents have a special department devoted to travel arrangements for business travelers, while some agencies specialize in commercial and business travelers.

- Some also serve as general service agents for foreign travel companies in different countries.

- Act as an agent for tour packages:

- Buy tour packages or tour services at discounts & sell with profits.

- Get commissions from suppliers & other tour companies.

- Act as a ticketing agent for transportation (e.g. airlines, ferry, bus, train & etc).

- Other commercial operations are undertaken: insurance, travel guides, car rental, Bureau de change, private tour guide & etc.

- Offer impartial travel advice to the customer.

Next time, if you traveling in small group less than 10 travelers, it is advisable to engage a Travel Agent. Do not try to find the best travel agent in Malaysia. There is no such myth! Just go with the travel agent that suit your traveling needs and budgets or the tour agent that you trusted the most. However, if you are organizing a group tour like company tour, a Tour Operator will be able to provide you a more suitable tailor-made service.

Билет №4

The major departments and staff structure of hotel

The medium-sized hotel usually has three departments: front office, food and beverage service and housekeeping.

Front Office is the most important department of the hotel. The main function of this department is to give warm welcome to the guest. It helps to create good image in front of the guest. This is the first department where guest comes in contact with. It generates the maximum revenue for the hotel as it sells room to the guests. This also includes sub departments like reservation, bell desk, and information desk. It also provides some facilities like concierge service to the guest.

Food and Beverage Service is a department which serves food and beverage to the guest in a very attractive and pleasing manner, which creates good impression on the guest. There are several kinds of food and beverage outlet like restaurants, Bars, take away service, banquets etc. It is second most revenue producing department of the hotel by selling different types of food and beverage to the guest.

Housekeeping is divided into maintenance and rooms. This department is responsible for cleaning and maintaining hotel premises which include public area, guest rooms, lobby, swimming pool area etc. generally this department is not visible to the guest. It works for guest satisfaction through keeping the environment clean and hygiene. This department works to give pleasant look of the hotel to the guest. The maintenance department maintains the property's structure as well as electrical and mechanical equipment.

But also some 5stars hotel can have reservation service, uniformed service, telephone department, sales and marketing division, accounting division, engineering and maintenance division, security division, human resources division, retail outlets (shops), recreation facilities (fitness center, tennis courts, and cinema saloons and etc.), conference center, casino, and so on.

Hotel staff has following structure:

▪ Front Office has a head of front office (reception), 3-5 receptionists and concierge.

▪ Food and Beverage Service has a head chef, 2-3 junior chefs, and two kitchen assistants. Then for restaurant and bars, hotel has a head waiter and 5-6 waiters.

▪ Housekeeping: Maintenance department has a head manager and 2 assistances. The room department has a head housekeeper and 5 housekeepers.

Билет №5

Different types of breakfast

Breakfast is the first meal of the day. The word is a compound of "break" and "fast," referring to the conclusion of fasting since the previous day's last meal. Breakfast meals vary widely in different cultures around the world but often include a carbohydrate such as cereal or rice, fruit and/or vegetable, protein, sometimes dairy, and beverage.

Hotels and other types of lodging in Europe typically include breakfast in their rates, and in many cases, especially in larger hotels, it is served as a buffet. Specific items will vary from country to country, depending on local breakfast tastes and habits. In Switzerland, for example, cold cuts (luncheon meats), cheese, yoghurt, prepared fruit, butter, croissants, breads, and rolls are served. Sometimes foods belonging to the English breakfast (eggs, sausages, tomatoes (fresh, grilled or canned), bacon) can occasionally be found as part of the buffet.

Continental breakfast is a meal based on lighter Mediterranean breakfast traditions. It is a light meal meant to satisfy one until lunch. A typical Continental breakfast consists of coffee and milk (often mixed as Cappuccino or latte) or hot chocolate with a variety of sweet cakes such as brioche and pastries such as croissant, often with a sweet jam, cream, or chocolate filling. It is often served with juice. The continental breakfast may also include sliced cold meats, such as salami or ham, yogurt or cereal. Some countries of Europe, such as the Netherlands and those in Scandinavia, add fruit and cheese to the bread menu and occasionally a boiled egg or a small serving of salami.

The Continental Breakfast concept is not limited to Europe and is often served throughout the world in hotel chains.

Билет №6

Hotel Chains

Hotel chains nowadays form the basis of world tourist business. There are currently several hundreds of hotel chains in the world. Among them giant corporations can be distinguished, which hotels can be found almost anywhere in the world. Their names are well-known even to the ordinary tourist: Radisson, Best Western, Hyatt, Marriott, and Hilton.

According to World Tourist Organization, one in five hotels belongs to a particular hotel chain. If you take into account that the approximate amount of hotel on the planet is about 16 million, the number will be really impressive.

Hotel chains are still considered to be a novelty for a hotel industry with its long history. The first hotel chains appeared in the late 30-s of the 20th century in the USA. Since then the USA holds the lead in the amount of the hotels, which belong to a particular hotel chain. About 70 % of hotels in the USA belong to hotel chains.

Hotel chains put forward a wide range of offers on the market. At this point we can say that, the hotel chain market is at the final formation stage. And if the niche of luxury hotel is more or less divided between the major players like Radisson and the others, the hotel chains of 3* level are still rapidly developing.

One of the latest innovations in the world tourist industry – agritourism – also managed to acquire its own rural hotel chains. Among the countries where such hotel chains have been widely developed can be distinguished Italy, Britain, France, Spain and Portugal.

Meanwhile, hotel chains in various countries can differ in size as well as in the principles of their operation. For example hotel business in Italy considered to be a family business for centuries, that is why Italian hotel chains are usually of smaller size and can be found more seldom that in other countries of Western Europe.

Several big hotel chains have already developed in Russia. Among them are Heliopark chain, which owns several hotels in Moscow region, and Azimuth hotel chain, which hotels can be found in St. Petersburg, Vladivostok, Samara and many other Russian cities.

Билет №7

Guest registration

One of the first opportunities for face-to-face contact with a hotel occurs when the guest registers. At this time, all the marketing efforts and computerized reservation systems should come together. Will the guest receive what has been advertised and promised? The front desk clerk who is well trained in the registration process must be able to portray the hotel in a positive manner. This good first impression will help ensure an enjoyable visit.

The first step in the guest registration process begins with capturing guest data such as name, address, length of stay, company affiliation, etc., which are needed during his or her stay and after departure. Various departments in the hotel require this information to provide service to the guest. The registration process continues with the extension of credit, room selection, room rate application, opportunity to sell hotel services, room key assignment, and folio processing. Continually efficient performance of the registration process is essential to ensuring hospitality for all guests and profitability for the hotel.

Lisa Rickman is front office manager of the Westin Crown Center, Kansas City, Missouri. She has held the positions as front office agent, night auditor, night supervisor, relief night manager, night manager, and assistant day manager. Ms. Rickman says that the first contact any guest receives is very critical to their overall stay. If a guest receives a warm reception from the beginning experience on the front drive, followed by a smooth and friendly check-in, more than likely the overall stay will be memorable and pleasant. The result of this encounter will be positive, free publicity from this guest and a loyal repeat customer.

She states that employee training in conflict resolution and customer service is important to ensure that the first guest contact experience is positive.

Feedback from guests is also an important part of providing quality guest services. Corporate guest surveys can yield information on specific areas as well as overall stay satisfaction. In-house guest surveys provide more immediate feedback from guests and highlight areas for improvement. Telephone surveys are used to provide information on guest satisfaction.

Ms. Rickman feels that customer service issues are very critical to the overall business. Each person who checks in will tell two people who will also tell two people. One of the most important elements of a guest’s stay is the service received in the first ten minutes of arrival.

Билет №8

Business Hotels

Business hotels have one clear distinguishing feature. This is their clients. Business hotel is clearly targeted at attracting business customers. Although business hotels are generally located in favorable places, in the center or in the immediate vicinity of the city center. Business hotel must have established transport links with railway stations, airports, exhibitions and business areas of the city.

One of the main rules of the business world: «time is money». Whereas, the businessmen, book a rooms in a business hotel, they expect that their needs will be taken into consideration. Often, the convenience of transport infrastructure and availability of the required set of office equipment in the rooms help businessmen to make their choice in a favor of business hotel. In business hotels you can often find either offices of express delivery companies UPS or FedEx, sometimes – indicator boards with the stock quotes.

Among the other import factors for businessmen is an opportunity to lease a meeting room in a business hotel. Many corporations prefer business hotels, not only as an accommodation for their employees, but also as a venue for corporate events.

You can hardly meet an ordinary tourist in business hotels. First of all, the location of the business hotel, both its room design and the price are very far from traveler’s preferences, who tends for recreation, not work.

Second, many business hotels come into corporate agreements with companies and firms for their employees servicing. In the latter case, business hotels offer discounts for the companies. Often it is very profitable for a company, because during the exhibition season a need for the bigger number of rooms than it was originally scheduled usually appears. The contract for services with the hotel usually allows booking of extra rooms, which in turn helps company management to get rid of headache, relating to the accommodation of its employees.

Business hotels – are the hotels of a particular type. Designed for a specific target group of clients, they form a whole range of their services accordingly. Building relationships with corporations and a stable customer base – these are the two main priorities in the activity of a business hotel. Patrons are the foundation of business hotel prosperity. Therefore, there are no accidental visitors in such hotels.

Билет №9

Business facilities in Yekaterinburg’s Hotels

Nowadays Yekaterinburg has about 50 hotels, but not all of them offer business facilities. Let’s look at some of them.

The Atrium Palace Hotel is not only one of the main business activity centers of Ekaterinburg and the Urals region. The conference-area of Business Exhibition and Entertaining Complex, WTC Ekaterinburg and Atrium Palace Hotel offer new opportunities to organize and hold conferences, congresses and business meetings. At your service 7 modern equipped conference halls. The Atrium Palace Hotel can provide the following modern facilities for holding business meetings: slide-projector KODAK, CD-player, Dinamic microphone with holder, Radio microphone, Multimedia projector, TV-set, Video-player, Flip-chart. The rent for the equipment is included into the tenancy of halls. Multimedia projector is paid additionally. Besides, personal computers with access to Internet, facsimile and photocopier equipment is at disposal round a clock at Business Center. Also customers can use secretary or interpreter.

Grand Avenue Hotel has three conference-halls for organization of meetings and conferences.  Large conference-hall (90 m2), seating capacity - 100 people. The hall is provided with all the necessary equipment – viewing, lightning, and sound-amplifying. The hall is well equipped for the events of various formats, either training, seminar, conference or exhibition. Middle-sized conference-hall (62 m2.) with auditorium style, seating capacity up to 60 people, it is a good solution for seminars, briefings and counsels. Small conference-hall (42 m2) with u-shape style, seating capacity up to 40 people. Meeting room with classroom style (15 m2), seating capacity up to 10 people, is equipped with modern furniture. Additional equipment (free of charge) in all conference-halls includes screen, flip-chart (1 notebook, markers), microphone, Internet access (up to 20Mb), extension cords, magnetic marker board. Optional equipment (commercial) includes multimedia projector, Laptop, DVD, additional flipchart pad, Internet access card (20 Mb).

Park Inn Ekaterinburg Hotel offers all facilities for business travelers, such as Internet access, meeting rooms for up to 80 persons. Hotel can provide modern facilities: slide-projector, microphone, Internet access, projector, TV-set, Video-player, Tuner and audioplayer, Flip-chart. Multimedia projector, Laptop, DVD are paid additionally. Visa support for foreign guests and translation and secretarial services.

Билет №10

Guest Checkout

Guest checkout can indeed be a time of confusion, short tempers, and long lines, a test of the patience of both the guest and cashier. Think of the last time you checked out of a hotel. How did it go? Was the cashier courteous and hospitable? If not, were you angry because of his or her indifference? Always remember what it is like to be a guest. It will serve you well throughout your career in the hospitality industry. The checkout process is not a difficult procedure to understand and to implement; however, it does require planning in order to organize the details of this part of the guest’s stay.

Richard Shulkey is front office manager at the Hotel Plaza Pontchartrain in Detroit, Michigan. He states that if communication breaks down, it can affect the guest and the hotel financially. He feels everyone needds to be proactive, anticipating that there will be guests who are using cash instead of credit cards. He says they try to see that a list of cash payers are given to the respective cashiers in the morning or just before special functions. This is important because cash customers have not established credit. He concludes by saying that if his staff anticipates the guest’s needs and potential charges, and updates the guest’s bill immediately, it improves the guest’s satisfaction.

He describes the importance of communication in billing the guests who attend a jazz concert held every year. This concert is not linked totheir computer guest accounting system, so communication between the front desk and the cashiers is crucial. Otherwise they could lose hundreds of dollars per guest. He says before the event they provide the cashiers with each person’s credit record. They also make it easy for the guest to establish credit at the event; this information needs to be transferred to the front desk. The credit information is held in confidence and is updated periodically. He says that the front desk and the various cashiers’ stations flag the files of guests who are running out of credit and check to see if a guest is having problems with the hotel credit procedures.

Generally, it is important to communicate late charges to the front office and notify various point-of-sale areas about checkouts. It is also vital to communicate among the housekeeping department, the food and beverage department, and the front office to strengthen service and to ensure the profitable lodging property. The guest history, from which guest data are grouped and analyzed, was presented as an essential source of marketing feedback.

Билет №11

Tips in Hotels

Tip in hotels is an integer part of hotel industry. This is a prime example of a tradition, which has become an inviolable rule in many countries.

An amount of tip and cases, when it is supposed to be offered is particular for each county. In some countries, for example in Japan and Australia, tip is forbidden and considered to be an offence. In several countries tip has the same status as a bribe. Many global hotel corporations prohibit their staff to receive additional money fro customers. Nevertheless, these extremes are not determinative for hotel business. Tips in the most of the modern hotels are considered to be the «second earnings», just like a hundred years ago.

In many countries, the tip has its special designation. The French call them pourboire - «to drink». In Greece tip – it is filodrima or . In some hotels tip is included in the room price. There will be a special section in receipt - . In Italy, for example, this section is called servizio e coperto. It is also can be found in Italian restaurants.

The major tip recipients in hotels are those employees, who directly contact with the guests. These are maids, waiters, concierge, doormen and porters. Tip will not be welcomed by administrators, florists and reception managers.

The size of the tip depends on the host country. In some U.S. states, for example, the tip size is defined by law. In the United States and Canada the most employee among the hotel staff is considered to be a waiter, serving the room. He receives, according to local etiquette, up to 20% of the order value.

In general, there are traditional rules for giving tip in the global hotel business. For example, the tip in amount of 1-2 euros to a porter for carrying your luggage from the door to the registration desk is considered to be optimal. The same tip should be given to a porter if he helps you to flag a taxi. However, if during the search for a taxi it will be raining on the street, the tip for a porter should be increased to 5 euros.

Porter carrying your luggage from the registration desk to a room expects the tip size, multiple to the number of your bags. In any case, the tip is supposed to be not less than two euros.

Tip to maids is given, depending on the mood of the customer. The common tip size is 2 euros in 3* hotel, 3-4 euros in 4-5* hotel. These prices are valid for Europe, the United States and some Latin American countries. In the Caribbean, and Asian resorts the size can be lower: 0,5 - 1 euro and the 2-3 Euro respectively.

Билет №12

World Trade Market in London

The exhibition World Travel Market (WTM) in London - is one of the major events for the tourist industry in general and for the hotel industry in particular. World Travel Market is held annually in November. The exhibition center ExCeL- a giant pavilion at the Royal London docks, with a total area of 400 thousand square meters – serves as a venue for WTB.

Almost all of the major players of modern tourist market, including the hotel corporations, take part in the World Travel Market. The number of registered participants of the World Travel Market in 2008 came to 5 thousand.

For the representatives of hotel industry World Travel Market - is an opportunity to learn the latest trends in the tourist business, find out the tourist preferences and familiarize with the forecasts of the major international travel agencies for next year.

World Travel Market is considered to be an excellent platform for launching of new destinations, that is why major hoteliers from all over the world are trying to get to WTM in order to keep the track of the latest tendencies. In particular, in 2008, one of the main topics at the World Travel Market was a hotel boom in the Internet, which enabled many companies to save significant fund on advertisements and staff through the implementation of online room booking systems.

The regions, popularization of which can be taken to the credit of hotel corporations, were represented at the WTM Resorts Sanya in China and Mayyakoba in Mexico are the prime examples of this. Sanyz is called to as , and Ritz and Banyan Tree announced the opening of the hotels at this resort at the WTM. Mayyakoba became famous as the «Riviera of Maya» primarily due to the luxurious hotels of Fairmont, Rosewood and Mandarin.

Many major hotel chains select WTM for the announcement of their projects. The exhibition in London gives them the opportunity to launch a loud advertising campaign for their potential customers: tour agencies and operators. IHG, Rezidor, Shangri-La, Four Seasons announce the openings of new hotels and entire brands in the bounds of their multibrand strategy.

Stands of the hotel corporations regularly become prize winners of various contest held at World Trade Market. Among the recent laureates – a chain of luxurious hotels Prestige Hotels, which stand received a prize for the best design.

Билет №13

Apart Hotels

Apart hotels (or apartment hotels) – is one of the newest trends in the global hotel industry. As the name implies, apart hotels are set up as an apartment. Primary, it was possible to book apart hotels at the traditional beach resorts. Demand for them was formed by couples with children, for whom traditional hotels were not sufficiently flexible concerning room furnishing. Shortly a slogan was formulated, which precisely describes the functions of an apart hotel: « It is better to live than to stay». This implies that service in traditional hotels and the possibility of personal freedom and comfort didn’t fully meet customers' needs.

Apart hotels compare favorably with conventional hotels because they offer apartments fully suitable for life not a standard range of options for accommodation. Thus, living in the apartment hotel is approximately the same as living in the flat. And here we can see two advantages that distinguish apart hotel accommodation from renting an ordinary flat and make it closer to the hotel. First, in the apart hotels the tradition booking system is used. Client can book apartment by simply making a call to the reception. Secondly, when booking rooms client is not required to enter into a formal contract and the extent of his responsibilities is stipulated in the basic rules of apartment-hotel. In addition, apartment hotels, guest can receive a bill in any convenient time.

Apart-hotels as an option for accommodation are suitable for those who need to stay far from home for a long time. Apart hotel rooms are equipped with all that is usually necessary for life in a normal apartment, starting with equipped kitchen to DVD and gym apparatus in the living room. Suit in an ordinary hotel can be compared to the room in apart hotel, but with some reservations, which concern the room size and the price. The prices in apart hotels are often lower than in ordinary hotels. Apart-hotels are preferable as a long-term residence: from the month, up to several years.

Among the famous world brands, which offer apart hotel services, are: French chain MaMaison, Staybridge Suites brand from hotel corporation InterContinental Hotels Group, Adagio apart hotel chain from Accor. The proposals of apart hotels are in portfolios of most travel corporation, from Hyatt to Hilton. In USA and Canada apart hotels have become an integral part of hotel market. The same can be said about the countries of Western Europe. This type of hotels is popular in England, France, and Benelux. In Russia apart hotels are represented in Moscow and St. Petersburg. One of the most famous apart hotels in Moscow are – MaMaison Pokrovka 5* at street Pokrovka 40, in St. Petersburg - 3 * hotel Kronverk at street Bolhina 9.

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