Direct Mail is Effective

[Pages:1]Why Direct Mail?

Despite the growth in social media, video, email, and other online channels, direct mail remains a uniquely

effective tool within in the modern marketing toolbox.

Direct Mail is Effective

54% of consumers Prefer Direct Mail1

70% More than

of consumers

consider direct mail to be more

personal than email1

39%

of consumers will try a new

business based on direct mail1

60% of consumers will visit a brand

website based on direct mail1

Direct mail's response rates are

10 30 tO times higher than digital's2

79% of consumers act on direct mail ImmedIAtely2

Direct Mail Enhances Omnichannel Strategies

+

Combining direct mail with digital media increases

118 28 response rates:

% conversion rates:

%2

3X Multi-channel outreach

3

increases response rates by

62%of consumers who engage their

10+ favorite brands on channels make

weekly purchases 4

3X higher effectiveness rates are reported by companies using multi-channel marketing vs. non-integrated campaigns3

91% Omnichannel strategies increase

5

year-over-year customer retention by

Sources: 1 Adweek, 2 DMA, 3 Heinz Marketing, 4 MarketingLand, 5 Loyalty360

| 866.647.9219

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download