CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER …
a. people are naturally brand loyal. b. new customers are very expensive to recruit. c. doing so makes it easier to retain them. d. consumer behavior is very difficult to understand. e. B and C are correct. ANS: E. 14. Consumer product manufacturers study consumer behavior to influence: a. brand choice d. None of the above. b. purchase e. All ... ................
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