The Influence of Social Norms in Consumer Decision Making:
Reno, Raymond R., Robert B. Cialdini, and Carl A. Kallgren (1993), "The Transsituational Influence of Social Norms," Journal of Personality and Social Psychology, 64 (1), 104-12. Rivis, Armanda and Paschal Sheeran (2003), "Descriptive Norms as an Additional Predictor in the Theory of Planned Behaviour: A Meta-Analysis," Current Psychology, 22 ... ................
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