Persuasion: The Art and Science of Making a Difference
Cialdini, R.B. Influence: The Psychology of Persuasion (NY: Collins) 2007. Jackson, B. and Jamieson, KH, un-Spun (NY: Random House) 2007. A major newspaper or magazine of your own choosing: e.g., NY Times, Newsweek. Keep up. Videos. These will be an integral part of the course. We’ll see some recent ones and some golden oldies. ................
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