BUSINESS COMMUNICATIONS –Bus 92 Course Schedule



SOLANO COMMUNITY COLLEGE

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INTRODUCTION TO BUSINESS

SUMMER 2014

BUS 05 – 60343

June 16 –August 8, 2014

Monday through Thursday

COURSE MATERIALS

Professor Alison Bolton

SOLANO COMMUNITY COLLEGE

Introduction to Business, Bus 005

SUMMER 2014

Monday through Thursday, June 16th through August 8th 2014

Instructor: Alison Bolton Office: Room 503

Telephone: 925-457-8999 E-Mail: alison.bolton@solano.edu

Class Hours and Location: 10am – 11:15am, Room 503

Text: INTRODUCTION TO BUSINESS (cover) – Understanding Business, (inside title) 10th edition, Nickels, McHugh, & McHugh.

Online Activities – Register at: and enter the Course Key provided to you in your book.

Website Address to access Connect Plus and to start with Chapter 1:

Purpose of the Course.

The purpose of this class is to introduce you to the many facets of the free enterprise system and of the business that operate within it. Since it is the first course in business, Introduction to Business is not going to teach you "everything you wanted to know about business, but were afraid to ask". It is anticipated, though, that through your experiences in this course, you will gain a better understanding of what private enterprise is all about and what is included in each of the several academic areas of study in business at institutions of higher learning such as the one you are attending. It is hoped that this improved understanding will increase your appreciation of the free enterprise system and will assist you in planning both your academic program and future career.

Goals of the Course.

• Acquaint you with the free enterprise system - the foundation upon which American business is built;

• Acquaint you with the American economic system and contrast it to other possibilities:

• Acquaint you with the aspects involved with starting a business;

• Acquaint you with the various functional areas of business - accounting, finance, management, and marketing, - and how these areas are interrelated by means of information systems;

• Acquaint you with the nation's security markets - a dynamic part of your everyday life;

• Stimulate you to think about how you are affected by the business system and how you might fit into that system;

• Acquaint you with the language of business.

Student Learning Objective.

Recognize the importance marketing, legal, economics, accounting, business forms, financing, risk, and personnel management in business and formulate hypotheses based on these concepts.

Resource Materials.

McGraw Hill – Connect Plus Tools: Library

Periodicals such as Business Week, The Wall Street Journal, Fortune, Forbes, Newsweek, Time, U.S. News and World Report, Entrepreneur, FlipBoard, and your daily newspaper; the Library; and the Internet.

Method of Instruction.

I plan to use a combination of any or all of the following instructional methods: lecture, discussion student case analysis, controversial topic debates, films, and guest speakers.

Power Point Slides, and Syllabus/Assignments.

All are available at the McGraw Hill: Connect Plus site, where all of your on-line Assignments and Handouts are located. Located at the end of this Syllabus, is your Project-Business Plan with instructions.

The Syllabus and PowerPoint Slides used in my lectures are also available to you by going to bcs.solano.edu. On the “Main Campus” screen, click on “Drive H: Workarea.” Scroll down and click on ”abolton1”. You then will see a list of courses; Click on “2014 Summer“ and then click on Bus 005.” There you will find the PPT’s for each chapter. I recommend you print them out and bring them to class to assist in note-taking.

Class Attendance and Participation.

This is a college-level UC and CSU transferable course. Students must attend class in order to participate in student-involvement activities. I expect each student to be on time for class and be prepared for each day’s lesson. That is, be prepared to ask questions, answer questions, and otherwise participate in discussion of the topic(s) for that day.

Consistent and timely attendance is expected. Past experience indicates a direct relationship between regular attendance and passing grades. Also, with that in mind, each student is expected to read and understand the attached page titled Student Responsibilities, Attendance and Participation as extracted from the Solano Community College Catalog.

Grades and Grading Criteria.

You will lose ten-points or a one-grade penalty assessed on the examination not taken when scheduled. There will be only one (1) makeup exam allowed, and this will not be the Final. Your make-up examination must be done during the same week as the examination was assigned.

Late assignments will not be accepted. They are due as listed in the Syllabus and as listed in the Assignment Calendar of Connect Plus . You have plenty of notice and sufficient time to complete the assignments on time.

READINGS, ASSIGNMENTS and EXAMS - POINTS

We will be covering approximately half to one chapter per class lecture. This is a rapid pace, so be prepared. READ AHEAD OF EACH LECTURE and bring your questions and comments to class ready to work,.

Test questions will come from a combination of the textbook and lectures.

Please reference the SCC Calendar and mark Holidays and days off on your calendar accordingly.

Regarding Test Dates:

I have listed tentative test dates on the Syllabus, but they are subject to change depending on how the class is progressing.

It is good to acquire phone numbers from fellow students to acquire information about any changes should you miss a class.

Grades will be based on your performance of the following:

Connect On-line Chapters: Each is worth 50 points = 850 total

Chapter 1 ________

Chapter 2 ________

Chapter 3 ________

Chapter 4 ________

Chapter 5 ________

Chapter 6 ________

Chapter 7 ________

Chapter 8 ________

Chapter 9 ________

Appendix A ________

Chapter 10 ________

Chapter 11 ________

Chapter 12 ________

Chapter 17 ________

Chapter 18 ________

Chapter 19 ________

Chapter 20 ________

Total ________ points

Midterm (Chapters 1 – 9) 200 points ________

Project – Business Plan 200 points ________

Final Exam (App A - Chapters 20) 300 points ________

Total Possible Points 1,550 points

Participation------------------------------------ + / - (Instructor appraisal)

The following grading criteria will be in effect for this class:

|A >= 90% |1,550 – 1,391 |

|B = 80 to 89% |1,390 – 1,231 |

|C = 70 to 79% |1,230 – 1,071 |

|D = 60 to 69% |1,070 – 914 |

|F = 59% and below |915 and below |

Extra Credit. NONE...ZERO…ZILCH

Student Responsibilities

Attendance and Participation

Students must attend the first meeting of their classes each semester in order to verify their class enrollments. Students failing to appear are withdrawn from class rolls.

Regular attendance and participation is required of all students enrolled in courses and laboratories at Solano College. This includes regular attendance, completion of examinations, assignments, participation in class activities and discussions. Instructors shall provide students with written statements describing course requirements, grading standards and course prerequisites.

Regular attendance is an obligation assumed by every student at the time of registration. Absences per semester should not exceed the number of hours or the number of days, as determined by the instructor, that a class meets per week. Absences in excess of the maximum may result in students being dropped from classes or having their grades lowered. Students who fail to attend their classes may be dropped by their instructors no later than the end of 62.5 percent of the full-term class, short- term class, or summer session.

Students have the responsibility for verifying their enrollment status. If students withdraw from classes, it is their responsibility to make sure that drop cards have been submitted to the Office of Admissions and Records or that they have completed the withdrawal process via RSVP telephone or online services.

It is the responsibility of the student to know the status of their attendance records and to complete all academic work missed due to absences.

Compliance with the above regulations may be waived in the presence of verifiable extenuating circumstances including accidents, illnesses, shift changes and temporary changes in military assignments. Students who are dropped from classes because of unsatisfactory attendance and/or participation, may petition their instructors for class reinstatement. Instructors may reinstate a student by signing an add card and writing “Reinstate” on the card. The add card must be submitted to the Office of Admissions and Records by the student.

Withdrawal from Classes

Students are responsible for officially dropping from classes and verifying that drop cards are submitted to the Office of Admissions and Records, or that they have completed the drop process by using the RSVP telephone system or web online services.

A student may withdraw from a class during the last four weeks of instruction by filing a drop card with the Office of Admissions and Records or completing the drop process by using the RSVP Telephone system or web online services. Courses dropped by the end of the first four weeks of instruction will not appear on the student's record.

Courses dropped after 30% of instruction through the end of 62.5% of the term/session will be recorded as a “W” on the student's record. A student must petition the Academic Council for a “W” after the last day to drop if extenuating circumstances apply. Documentation shall be required.

Short-term or summer session courses, which are less a full semester in length, dropped during the first 30% of the class will not appear on the student’s record. Courses dropped 31% to 62.5% of the term/session will be recorded as a “W” on the student's record. Courses dropped after 62.5% of the term/session maybe recorded as a “W” if extenuating circumstances apply. The student must petition the Academic Council and provide documentation to verify cases of accidents, illnesses, or other circumstances beyond the control of the student.

Withdrawal from College

Students who find it necessary to drop all courses during the semester are required to fill out a Withdrawal Card at the Office of Admissions and Records or the withdrawal using the RSVP telephone system or web online services. Seeing a counselor is advised before deciding to withdraw. It is important to clear any debts owed to the College before leaving the College. Failure to withdraw properly could result in a failing grade.

SCC Catalog 2014

Course Schedule - Bus 005 - CRNs: 60343

(Summer 2014 / Monday through Thursday / 10am

JUNE 2014

|Monday |Tuesday |Wednesday |Thursday |

| | | | |

|16th |17th |18th |19th |

|Orientation to Course & Chapter 1 |Chapter 1 |Chapter 2 | Chapter 2 & 3 |

| |Picking Project | | |

| | | | |

|23st |24rd |25th |26th |

|Chapter 3 |Chapter 4 |Chapter 4 |Chapter 5 |

| | | | |

|30th | | | |

|Chapter 5 & 6 | | | |

|Outline for Project Due | | | |

JULY 2014

|Monday |Tuesday |Wednesday |Thursday |

| | | | |

| |1ST |2ND |3RD |

| |Chapter 6 |Chapter 7 |Chapter 7 |

| | | | |

|7th |8th |9th |10th |

|Chapter 8 |Chapter 8 & 9 |Chapter 9 |Midterm |

| | | | |

|14th |15th |16th |17th |

|Appendix A |Appendix A & Chpt 10 |Chapter 10 |Chapter 11 |

| | | |Project Review Due |

| | | | |

|21st |22nd |23rd |24th |

|Chapter 11 |Chapter 12 |Chapter 12 |Chapter 17 |

| | | | |

|28th |29th |30th |31st |

|Chapter 17 & 18 |Chapter 18 |Chapter 19 |Chapter 19 |

AUGUST 2014

|4th |5th |6th |7th |

|Chapter 19 |Chapter 20 |Chapter 20 |Final |

|Project Due | | | |

| | | | |

Introduction to Business – Bus 005

Project – Business Plan

Summer 2014

A Business Plan is an essential document that outlines the key features of a business. You typically use a Business Plan as a map and outline when first starting a business, and also to show potential investors your business strategy. Writing a Business Plan takes time, dedication and perseverance. It's not something you should take lightly, because it can set the proper foundation for a successful business. According to the U.S. Small Business Administration, there are several key sections you should include when writing a Business Plan: an executive summary, a market analysis, a description of your company, details about your organization and management, a sales and marketing strategy, information about your service or product line, financial information and possibly a request for funding.

Business Plan Guide – Instructions:

• Pick a Company Type Out of the Hat. (Sole proprietor, partnership, limited partnership, corporation, marketing, product production, sales, service, retail, franchise, home business, etc.)

• How Long Should Your Plan Be and What Should it Look Like? A minimum of 10 pages, and no more than 15 pages in length, double spaced. Requires a cover page, table of contents, consistent fonts, and do not forget references, where needed.

• What is your plan to be used for? Bank financing? Investor financing? You?

• Name Your Company: Pick a catchy name, one that people will remember and applies to your business.

• What kind of product or service are you selling? You need to define what you are doing, such as creating a product and what that is, or selling a service and what kind of service it is?

• Determine Your Goals and Objectives: What is the purpose of your business? Such as to create educational software for children from ages 1 to 5 within the next two years. Goal: Create educational software for children. Objectives: For children ages 1 to 5 with the next two years.

• Outline Your Financing Needs: Create simple business charts and/or summary tables to highlight the main numbers. Show an avenue for investors or use of start-up capital, and how these funds will be used, and justify your need for them.

• Don't Forget About Marketing: You’ll need to evaluate your projected cash flow and long-term goals. Is this shown in the above-section on Outlining Your Financial needs.

• Grading of your Business Plan: All of the following sections are to be included in your Plan. The physical presentation, grammar, spelling, references and, of course, content. The Plan will be worth 200 points.

Executive Summary aka Mission Statement

Within the overall outline of the Business Plan, the executive summary will follow the title page. The summary should tell the reader what you want. This is very important. All too often, what the business owner desires is buried on page eight. Clearly state what you're asking for in the summary.

Business Description

The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.

Market Strategies

Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.

Competitive Analysis

The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.

Design & Development Plan

The purpose of the design and development plan section is to provide investors with a description of the product's design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goals.

Operations & Management Plan

The operations and management plan is designed to describe just how the business functions on a continuing basis. The operations plan will highlight the logistics of the organization such as the various responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business.

Financial Factors

Financial data is always at the back of the Business Plan, but that doesn't mean it's any less important than up-front material such as the business concept and the management team.

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