Project Australian Piracy Behaviours and Attitudes

[Pages:48]2020 AUSTRALIAN PIRACY BEHAVIOURS AND ATTITUDES RESEARCH

2020 Wave 12 Adults and Wave 7 Teens

1

Methodology

2020 Wave 12

ADULTS

Online quantitative research

August 27-31st 2020

? 1232 respondents aged 18+ ? National coverage ? Up-weighted to ABS data on age, highest

level of schooling, sex and area to be representative of total population

2020 Wave 7

TEENS

Online quantitative research

September 17-28th 2020

? 627 respondents aged 12-17 ? National coverage ? Up-weighted to ABS data on age, highest

level of schooling, sex and area to be representative of total population

2

Contents

1 Legal and illegal viewing in 2020 2 Finding content and behaviour in

response to site blocking

3 Possible influences on behaviour 4 Focus on cyber risks

3

1. Legal and illegal viewing in 2020

4

2020 has seen unprecedented disruption to everyday lives

The global pandemic has dramatically shifted consumer access to normal distribution channels for creative content.

Change in environment has influenced viewing preferences and behaviours.

5

Many countries report a dramatic rise in piracy during lockdown

6

MUSO Research, May 2020

Introducing the piracy segments

Since 2012 we have segmented the population by the frequency of their illegal behaviour:

Persistent illegal downloaders: Those who download or stream illegal movies or TV shows at a frequency of at least once a week

Casual illegal downloaders: Those who download or stream illegal movies or TV shows monthly or less often (but not as frequently as once a week)

Lapsed illegal downloaders: Those who have downloaded or streamed illegal movies or TV shows in the past but claim not to `nowadays'

Non-illegal downloaders: Those who have not downloaded or streamed illegal movies or TV shows

PERSISTENT

PIRATES

Participate in one or more piracy activity at least once a week

LAPSED

PIRATES

Have participated in piracy but no longer do so

CASUAL

PIRATES

Participate in one or more piracy activity monthly or less often

NON

PIRATES

Have never participated in piracy

7

Piracy has remained relatively stable for Australian adults

2019

9% 15%

Active

24%

64%

12%

ADULTS 18+

Streaming and downloading movies,

TV or live sport

Non Pirates Persistent Pirates Casual Pirates Lapsed Pirates

2020

11% 14%

Active

25%

64%

12%

Base: Total sample 18+ n= 1229 in 2019 and n=1232 in 2020 P3. Please indicate how often you do each of these activities.

8

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download