DYK VOD final - Screen Australia

[Pages:1]Did You Know? March 2015

Australian audiences are watching online

50% of internet users from all walks of life are watching movies and TV online.

60+

All ages watch online 17%

AGE 14-17

5%

18-24

18%

20% 22%

17%

45-59

35-44

25-34

VOD viewers like local content

16 Australian YouTube channels have more than 1m subscribers1

Top 5 services used by VOD viewers:

69%

Newcomers are more likely to choose legal services

40%

40% of VOD viewers watch Australian TV series on VOD

42%

42% watch foreign TV series on VOD Traditional methods are still used to find new content % of VOD viewers who hear about movies and TV through:

54%

46%

38% 38%

Hollywood is less dominant online than at the cinema

% of VOD viewers who watch:

VOD 40% Cinema

59%

60%

Australian movies

Independent/

50%

arthouse movies

30% Hollywood movies

40%

33% 31%

30%

20% 21%

20%

21%

33%

37%

67%

63%

43% 46%

57% 54%

61%

39%

< 1 year 17%

1-2 years 29%

2-3 years 18%

3-4 yrs >4 years 11% 25%

% of VOD viewers who have been watching for

% that only use legal VOD services

% that have used illegal services

Barriers to watching online can be overcome

% who would watch more VOD with:

51%

50%

47%

44%

40%

30%

Free-to-view VOD is the most used

Percentage of VOD viewers who use:

74%

Catch-up TV

37%

Subscription VOD

70%

Ad-

supported

VOD

41%

Transactional

VOD

But there is interest in the paid services

20%

58%

Word of mouth

44%

Program guides

58%

TV

10%

advertising

36%

Social

0%

media

10%

0%

Faster

Technical

More

internet knowledge to content

connection set up VOD/ available

connect to TV

23%

Would consider paying to download in future

16%

Would consider online rental

21%

Would consider subscribing to a VOD service

Online Video Services Launch in Australian market

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Source: Screen Australia analysis of Nielsen data, 2014 Infographic: Anthony Calvert 1 youtube-top-100most-subscribed-australia-au-channels

.au/research

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