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Anna Cranmore123 Sample Street, Liverpool, L23 8MN Email: anna.cranmore@ Mobile: 07788 998877Blog: annac., LinkedIn Profile, Twitter: @AnnaCranmorePersonal ProfileCreative and well-organised Business Studies graduate with a thorough understanding of key marketing theories as well as excellent writing, organisation and social media skills gained through writing my blog and articles for a local events website. Seeking a challenging marketing assistant role with Target Marketing Ltd. Education and Qualifications2017 – 2020Liverpool John Moores University (LJMU)BA (Hons) Business Studies (2:1)Modules on Marketing for Business (78%), Strategic Branding (65%), Marketing for Emerging Markets (67%), and Consumer and Buyer Behaviour in Action (69%) developed my understanding of key marketing theories, including the marketing mix, consumer behaviour and market segmentation, and given me practical experience of creating marketing plans and social media strategies. My dissertation investigated the importance of branding in the retail industry with a specific focus on John Lewis and Waitrose. (67%) 2010 – 2017Liverpool International Academy A-Levels: Politics (A), Business Studies (B), German (C)10 GCSEs including Maths (B), English (A*), Spanish (A) and German (A*)Related Experience Feb 2019-presentWriter for personal blog and Life in Liverpool website I am passionate about writing and local arts, music and food so set up a blog using WordPress. I have built up a loyal readership and keep track of usage and interrogate data using Google Analytics. I encourage views through social media and by sending out a newsletter to signed-up readers. My most popular blog post received over 1000 hits and 75 comments. Have written a number of articles for events website, mainly covering local arts and music event reviews. These articles have been well received and I have been asked to continue writing for the site. Skills ProfileCommunication and interpersonal skillsStrong written communication skills demonstrated by writing business reports at university and by writing my blog which covers a range of topics, including local arts and music event reviews, which I link through to other social media such as Twitter. I focus on using a writing style which is concise and engaging to encourage readers to regularly read the blog and comment on my entries.My role as a student representative has strengthened my communication and interpersonal skills as well as my confidence in liaising with senior members of academic staff. I deal with any complaints and issues raised by my fellow students with empathy and understanding and ensure I use a diplomatic and professional approach at all times in order to build rapport with staff in the faculty to resolve any issues. Commercial AwarenessCompleted an Enterprise module at university which highlighted the importance of understanding your industry, focusing on strategy, planning and building strong relationships. Demonstrated an understanding of good financial planning and setting realistic timescales when working on a project. Keep up to date with marketing news by subscribing to Marketing Week and Brand Republic, following various marketing agencies and professionals on Twitter and reading CIM newsletters. TeamworkExcellent teamwork skills demonstrated whilst working as a Camp Counsellor through Camp Leaders. Organised and planned activities for children, working closely with other team members and sharing tasks out based on strengths. By listening to others’ ideas and building a rapport with everyone in the team, all tasks ran to schedule and we created a fun, educational environment for the anisation and Administration skillsDemonstrated strong organisation and administrative skills in my role as an Administrative Assistant by providing diary management, booking travel arrangements and planning events held in the department. Thanks to my ability to research effectively, forward-planning and utilising to-do lists to monitor my progress with tasks, I organised my workload effectively. CreativityDevised a comprehensive marketing strategy to promote a programme of music events in Liverpool city centre for a friend. Designed and developed flyers, which I distributed around the university and outside other music venues. Created a strong social media presence, generating links with promoters and other music events and generated over 400 ‘likes’ on Facebook within the first two weeks. IT and Social Media skillsCompetent using all Microsoft Office programmes, including Word, Excel, PowerPoint and Access, which I have used for university assignments and in my administrative role.Use an online website builder to host my blog – use my design skills and include my own photographs to make it look contemporary and interesting and update it on a regular basis. Familiar with SPSS which I used to analyse a range of data for my dissertation. Excellent social media skills (particularly Twitter and Facebook), which I use regularly to share information with friends and followers about interesting articles and events. Engage with a range of people from the music and marketing industries to keep up to date with local events. Work History2018-present Harkers Limited, Liverpool – Administrative AssistantGeneral administrative and customer service role. Responsible for diary management for director and processing incoming enquiries in a busy office environment. Summer 2018 Summer Camp, Huntington Beach, California, USA – Camp Counsellor Assisted in the design and delivery of the summer camp for 11-16 year olds. Coached swimming and tennis, put together an activity-based evening programme and also dealt with pastoral care.Achievements and Positions of ResponsibilityCourse representative for Business Studies during academic year 2018/19; re-elected for 2019/20.Successfully completed Liverpool Marathon in 2019, raising over ?3000 with a group of friends for Cancer Research UK. InterestsI am committed to my professional development and enjoy keeping up-to-date with developments in the marketing sector by reading news updates and reports on the CIM and Campaign websites. Since graduating, I have completed a number of online courses on the Futurelearn website, including Digital Marketing and The Secret Power of Brands, to continue learning about marketing. ReferencesDr Peter Raven, Senior Lecturer at LJMU, 0151 231 5623, p.raven@ljmu.ac.uk Ms Sabrina Holmes, Managing Director, Harkers Limited, 0151 123 1122, sholmes@harkersltd.co.uk ................
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